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Sales & marketing
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Sales & marketing
paperback. Jurgen Betz untersucht, wie die Akzeptanz des E-Commerce zu konzeptualisieren ist, wie sie sich auf Kundenzufriedenheit und Kundenbindung auswirkt und inwieweit vorgelagerte Grossen das Ausmass der Akzeptanz erhohen oder senken. " Series: Kundenmanagement and Electronic Commerce. Num Pages: 417 pages, 156 black & white illustrations, 108 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2003rd Edition
- Number of pages
- 417
- Condition
- New
- SKU
- V9783824477739
- ISBN
- 9783824477739
Paperback
Condition: New
€ 84.15
€ 84.15
Paperback / so. Series: Essentials. Num Pages: 28 pages, black & white illustrations, bibliography. BIC Classification: KJMV5; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 2. Weight in Grams: 59.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Number of pages
- 28
- Condition
- New
- SKU
- V9783658044077
- ISBN
- 9783658044077
Paperback
Condition: New
€ 23.53
€ 23.53
Paperback / so. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409136129
- ISBN
- 9783409136129
Paperback
Condition: New
€ 83.74
€ 83.74
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: 344 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 149 x 19. Weight in Grams: 463.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Number of pages
- 344
- Condition
- New
- SKU
- V9783658002787
- ISBN
- 9783658002787
Paperback
Condition: New
€ 89.23
€ 89.23
Paperback / so. Series: Schriftenreihe "Das Bankrecht". Num Pages: 299 pages, black & white illustrations, bibliography. BIC Classification: KFCM; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 299
- Condition
- New
- SKU
- V9783663052142
- ISBN
- 9783663052142
Paperback
Condition: New
€ 89.54
€ 89.54
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS; TB. Category: (G) General (US: Trade). Dimension: 234 x 156 x 21. Weight in Grams: 549.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642251726
- ISBN
- 9783642251726
Paperback
Condition: New
€ 117.68
€ 117.68
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 341 pages, 25 black & white illustrations, 22 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 341
- Condition
- New
- SKU
- V9783824491391
- ISBN
- 9783824491391
Paperback
Condition: New
€ 100.24
€ 100.24
paperback. Num Pages: 196 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 263.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2007th Edition
- Number of pages
- 196
- Condition
- New
- SKU
- V9783835008564
- ISBN
- 9783835008564
Paperback
Condition: New
€ 82.71
€ 82.71
Paperback. Num Pages: 388 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 502.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 388
- Condition
- New
- SKU
- V9783824477784
- ISBN
- 9783824477784
Paperback
Condition: New
€ 106.06
€ 106.06
Differential Games in Marketing (International Series in Quantitative ...
Jørgensen, Steffen, Zaccour, Georges
Hardcover. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. This book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. Series: International Series in Quantitative Marketing. Num Pages: 176 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 17. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9781402076138
- ISBN
- 9781402076138
Hardback
Condition: New
€ 197.64
€ 197.64
Hardcover. Series: Management for Professionals. Num Pages: 270 pages, 23 black & white illustrations, 39 colour illustrations, 19 black & white tables, biograp. BIC Classification: KJC; KJMV2; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 153 x 20. Weight in Grams: 550.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9788132219453
- ISBN
- 9788132219453
Hardback
Condition: New
€ 106.32
€ 106.32
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 302 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 302
- Condition
- New
- SKU
- V9783834912404
- ISBN
- 9783834912404
Paperback
Condition: New
€ 88.91
€ 88.91
Paperback. Editor(s): Grant, K. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 565 pages, biography. BIC Classification: 3JJPR; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 29. Weight in Grams: 1383.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 565
- Condition
- New
- SKU
- V9783319386928
- ISBN
- 9783319386928
Paperback
Condition: New
€ 199.39
€ 199.39
Paperback. Editor(s): Narayanan, K. Series: India Studies in Business and Economics. Num Pages: 210 pages, 15 colour illustrations, 80 black & white tables, 12 colour tables, biography. BIC Classification: KCD; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 210
- Condition
- New
- SKU
- V9789811007040
- ISBN
- 9789811007040
Paperback
Condition: New
€ 128.05
€ 128.05
Paperback. Series: SpringerBriefs in Business. Num Pages: 97 pages, 20 black & white illustrations, 8 colour tables, biography. BIC Classification: KJC; KJMV6; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 185.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer, India, Private Ltd India
- Edition
- 1st ed. 2017
- Number of pages
- 97
- Condition
- New
- SKU
- V9788132236771
- ISBN
- 9788132236771
Paperback
Condition: New
€ 81.53
€ 81.53
Hardback. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Num Pages: 272 pages, 2 black & white halftones, 9 figures, 2 black & white tables. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 165 x 18. Weight in Grams: 552.
- Publisher
- Palgrave Macmillan
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9780230241855
- ISBN
- 9780230241855
Hardback
Condition: New
€ 183.83
€ 183.83
Paperback. Num Pages: 249 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 249
- Condition
- New
- SKU
- V9783824482290
- ISBN
- 9783824482290
Paperback
Condition: New
€ 88.31
€ 88.31
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 329 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 329
- Condition
- New
- SKU
- V9783834940445
- ISBN
- 9783834940445
Paperback
Condition: New
€ 105.79
€ 105.79
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834928221
- ISBN
- 9783834928221
Paperback
Condition: New
€ 84.01
€ 84.01
Paperback. Series: Forum Produkt- und Produktionsmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 369.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835007895
- ISBN
- 9783835007895
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658042790
- ISBN
- 9783658042790
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 91.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658083625
- ISBN
- 9783658083625
Paperback
Condition: New
€ 23.70
€ 23.70
Paperback. Kai Wille entwickelt ein Konzept zur Messung und Steuerung des risikoadjustierten Wertbeitrages von Kundenbeziehungen. Er zeigt, dass wertorientierte Kenngrossen auch dazu beitragen, den internen Stellenwert des Marketing im Verteilungskampf um knappe finanzielle Ressourcen entscheidend zu starken. " Num Pages: 338 pages, 14 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 338
- Condition
- New
- SKU
- V9783835001855
- ISBN
- 9783835001855
Paperback
Condition: New
€ 100.08
€ 100.08
Hardback. Series: Management for Professionals. Num Pages: 224 pages, 45 black & white illustrations, biography. BIC Classification: KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 165 x 242 x 19. Weight in Grams: 502.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319388441
- ISBN
- 9783319388441
Hardback
Condition: New
€ 94.92
€ 94.92