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Sales & marketing
Results 2113 - 2136 of 3941
Sales & marketing
Paperback / so. Mit einem Geleitwort von Prof. Dr. Torsten Tomczak Num Pages: 360 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 554.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 360
- Condition
- New
- SKU
- V9783834928245
- ISBN
- 9783834928245
Paperback
Condition: New
€ 89.71
€ 89.71
Paperback. Karsten Willrodt entwickelt einen integrierten Ansatz zum Markenmanagement. Basierend auf einer empirischen Untersuchung im Industrieguterbereich analysiert der Autor die Einflussgrossen und Zusammenhange auf die Kompetenzwahrnehmung von Marken." Num Pages: 244 pages, 55 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 319.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 244
- Condition
- New
- SKU
- V9783824482764
- ISBN
- 9783824482764
Paperback
Condition: New
€ 88.28
€ 88.28
Paperback. BIC Classification: KJS. Dimension: 216 x 140. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783409142762
- ISBN
- 9783409142762
Paperback
Condition: New
€ 55.91
€ 55.91
Das Aushandlungs-Paradigma Der Marke. Den Bedeutungsreichtum Der Marke...
Kastens, Inga Ellen; Lux, Peter G C
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658021955
- ISBN
- 9783658021955
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292076690
- ISBN
- 9781292076690
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
hardcover. Num Pages: 173 pages, biography. BIC Classification: JHBL; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2016
- Number of pages
- 173
- Condition
- New
- SKU
- V9781137573087
- ISBN
- 9781137573087
Hardback
Condition: New
€ 71.86
€ 71.86
Paperback / so. Series: Organisationskommunikation. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; JHB; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 640.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658087982
- ISBN
- 9783658087982
Paperback
Condition: New
€ 90.58
€ 90.58
Paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835005303
- ISBN
- 9783835005303
Paperback
Condition: New
€ 105.67
€ 105.67
Hardback. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Columbia University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780231127349
- ISBN
- 9780231127349
Hardback
Condition: New
€ 59.45€ 46.96
€ 59.45
€ 46.96
Paperback. Series: Routledge Communication Series. Num Pages: 368 pages. BIC Classification: JFD; JMJ; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 156 x 228 x 23. Weight in Grams: 634.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138923744
- ISBN
- 9781138923744
Paperback
Condition: New
€ 95.17
€ 95.17
Paperback. Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992. Num Pages: 608 pages, halftones. BIC Classification: 1KBB; 3JJP; JPHF; JPVL; KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 204 x 135 x 30. Weight in Grams: 453.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Oxford University Press Inc United States
- Edition
- 3 Rev ed
- Number of pages
- 608
- Condition
- New
- SKU
- V9780195089424
- ISBN
- 9780195089424
Paperback
Condition: New
€ 38.46
€ 38.46
paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 316 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Number of pages
- 316
- Condition
- New
- SKU
- V9783658082734
- ISBN
- 9783658082734
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 558.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658091170
- ISBN
- 9783658091170
Paperback
Condition: New
€ 84.21
€ 84.21
Paperback. Num Pages: 347 pages, 1 black & white illustrations, 23 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 347
- Condition
- New
- SKU
- V9783824406951
- ISBN
- 9783824406951
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback. Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Editor(s): Fitzpatrick, Kathy R.; Bronstein, Carolyn B. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 155 x 229 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781412917988
- ISBN
- 9781412917988
Paperback
Condition: New
€ 142.04
€ 142.04
Paperback / so. Editor(s): Forster, Kati. Num Pages: 229 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 12. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 229
- Condition
- New
- SKU
- V9783531180366
- ISBN
- 9783531180366
Paperback
Condition: New
€ 50.30
€ 50.30
Paperback / so. Series: Entrepreneurship. Num Pages: 254 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag Germany
- Number of pages
- 254
- Condition
- New
- SKU
- V9783835006119
- ISBN
- 9783835006119
Paperback
Condition: New
€ 77.99
€ 77.99
Hardcover. In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Num Pages: 272 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 26. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470920107
- ISBN
- 9780470920107
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Paperback. Num Pages: 528 pages, black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 27. Weight in Grams: 657.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 528
- Condition
- New
- SKU
- V9783824480135
- ISBN
- 9783824480135
Paperback
Condition: New
€ 96.18
€ 96.18
Paperback. Katja Zielke entwickelt einen innovativen, mehrstufigen Ansatz zur Operationalisierung, Messung und Steuerung der Qualitatswahrnehmung komplexer Dienstleistungsbundel, welcher die spezifischen Besonderheiten der touristischen Leistung berucksichtigt." Series: Marketing und Innovationsmanagement. Num Pages: 255 pages, 21 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 333.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 255
- Condition
- New
- SKU
- V9783824479924
- ISBN
- 9783824479924
Paperback
Condition: New
€ 88.33
€ 88.33
Paperback. Series: SpringerBriefs in Law. Num Pages: 80 pages, biography. BIC Classification: JPVH; KJSM; LB. Category: (P) Professional & Vocational. Dimension: 218 x 155 x 15. Weight in Grams: 156.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783662446218
- ISBN
- 9783662446218
Paperback
Condition: New
€ 84.78
€ 84.78
Paperback. Series: Betriebswirtschaftslehre Fur Technologie Und Innovation. Num Pages: 372 pages, 10 black & white illustrations, 58 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 372
- Condition
- New
- SKU
- V9783835001510
- ISBN
- 9783835001510
Paperback
Condition: New
€ 94.85
€ 94.85
Paperback. Series: Business-to-Business-Marketing. Num Pages: 338 pages, 26 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 338
- Condition
- New
- SKU
- V9783824479894
- ISBN
- 9783824479894
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Series: Betriebswirtschaftliche Studien in Forschungsintensiven Industrien. Num Pages: 352 pages, 1 black & white illustrations, 68 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 455.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 352
- Condition
- New
- SKU
- V9783835000698
- ISBN
- 9783835000698
Paperback
Condition: New
€ 83.64
€ 83.64