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Sales & marketing

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Sales & marketing

Paperback. Sales trainer Tom Hopkins shows how to handle the most crucial part of any sales negotiation - the close - successfully. The text ranges from questioning strategies and understanding the anatomy of a close to managing surprise endings and bowing out gracefully. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 143 x 17. Weight in Grams: 300.
Format
Paperback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780764550638
ISBN
9780764550638
Paperback
Condition: New

€ 19.99
€ 17.27

Paperback. Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Num Pages: 312 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 217 x 140 x 17. Weight in Grams: 332.
Format
Paperback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9780764550669
ISBN
9780764550669
Paperback
Condition: New

€ 18.99
€ 15.15

Paperback. Covers some of the best practices of top sales performers in various critical areas. This book offers lessons that help you forge rewarding customer relationships, a higher income, and a richer career satisfaction. Num Pages: 165 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 129 x 12. Weight in Grams: 181.
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
165
Condition
New
SKU
V9780471478690
ISBN
9780471478690
Paperback
Condition: New

€ 24.99
€ 20.29

Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780240823706
ISBN
9780240823706
Paperback
Condition: New

€ 50.99
€ 35.55

Hardcover. Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 25. Weight in Grams: 486.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470182697
ISBN
9780470182697
Hardback
Condition: New

€ 30.99
€ 23.86

Hardcover. A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 420.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118797419
ISBN
9781118797419
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. Advises PR practitioners at various levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. This book draws on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. Series: PR in Practice. Num Pages: 208 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 155 x 12. Weight in Grams: 310.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Edition
3rd Edition
Condition
New
SKU
V9780749468897
ISBN
9780749468897
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 216 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Number of pages
216
Condition
New
SKU
V9783835008656
ISBN
9783835008656
Paperback
Condition: New

€ 86.04

Hardcover. This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Num Pages: 412 pages, Illustrations. BIC Classification: KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 155 x 238 x 26. Weight in Grams: 720.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
412
Condition
New
SKU
V9780470487532
ISBN
9780470487532
Hardback
Condition: New

€ 108.05

Hardback. Suitable for fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is intended for those involved in label writing and design, or product information in various contexts. Num Pages: 220 pages, biography. BIC Classification: KJS; KNTR; TDCT. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 234 x 156 x 14. Weight in Grams: 1130.
Format
Hardback
Publication date
1996
Publisher
Chapman and Hall United Kingdom
Number of pages
220
Condition
New
SKU
V9780751403619
ISBN
9780751403619
Hardback
Condition: New

€ 127.69

Paperback. Num Pages: 240 pages. BIC Classification: GPQD; KJMD; KJMP; KJSP; KNT. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 412.
Format
Paperback
Publication date
2017
Publisher
Oxford University Press
Edition
1st Edition
Condition
New
SKU
V9780190303365
ISBN
9780190303365
Paperback
Condition: New

€ 52.38

Paperback. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). .
Publisher
Laurence King Publishing United Kingdom
Number of pages
224
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781780676876
ISBN
9781780676876
Paperback
Condition: New

€ 33.99
€ 23.55

Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780470848227
ISBN
9780470848227
Hardback
Condition: New

€ 53.36

Hardback. It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors. Num Pages: 248 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 512.
Format
Hardback
Publication date
1998
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471984573
ISBN
9780471984573
Hardback
Condition: New

€ 54.80

Paperback. Series: Kundenmanagement and Electronic Commerce. Num Pages: 279 pages, 4 black & white illustrations, 20 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 363.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
279
Condition
New
SKU
V9783835000308
ISBN
9783835000308
Paperback
Condition: New

€ 74.85

Paperback. Torsten Olderog prasentiert einen umfassenden Marketing-Ansatz fur den Online-Handel, der es Unternehmen ermoglicht, aus den vielen Moglichkeiten einen erfolgversprechenden Mix zusammenzustellen." Num Pages: 425 pages, 8 black & white illustrations, 87 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 560.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
425
Condition
New
SKU
V9783824478859
ISBN
9783824478859
Paperback
Condition: New

€ 86.61

Hardback. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 150 x 266 x 23. Weight in Grams: 334.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119291756
ISBN
9781119291756
Hardback
Condition: New

€ 25.99
€ 19.44

Paperback. Num Pages: 308 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 17. Weight in Grams: 455.
Format
Paperback
Publication date
2012
Publisher
APress United States
Edition
2012th Edition
Number of pages
293
Condition
New
SKU
V9781430238287
ISBN
9781430238287
Paperback
Condition: New

€ 32.99
€ 27.80

Paperback. 31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Num Pages: 256 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 154 x 18. Weight in Grams: 316.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9781118684412
ISBN
9781118684412
Paperback
Condition: New

€ 25.99
€ 21.08

Hardback. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 30. Weight in Grams: 488.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119291701
ISBN
9781119291701
Hardback
Condition: New

€ 26.99
€ 20.29

Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 223 x 182 x 16. Weight in Grams: 412.
Format
Paperback
Publication date
2001
Publisher
Frederick Fell United States
Edition
New ed
Number of pages
208
Condition
New
SKU
V9780883910641
ISBN
9780883910641
Paperback
Condition: New

€ 17.99
€ 17.61

Hardback.
Format
Hardback
Publication date
2013
Publisher
Harvard Business Review Press United States
Number of pages
224
Condition
New
SKU
V9781422170687
ISBN
9781422170687
Hardback
Condition: New

€ 29.99
€ 25.21

Paperback. Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. Num Pages: 230 pages, biography. BIC Classification: KCK; KJMV2; KJSM; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 361.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
230
Format
Paperback
Publication date
2014
Edition
1st ed. 2014
Condition
New
SKU
V9781349467198
ISBN
9781349467198
Paperback
Condition: New

€ 63.31

Hardback. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 28. Weight in Grams: 910.
Format
Hardback
Publication date
2007
Publisher
Palgrave Macmillan
Edition
2007th Edition
Number of pages
352
Condition
New
SKU
V9780230521674
ISBN
9780230521674
Hardback
Condition: New

€ 99.22

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