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Sales & marketing
Results 3661 - 3680 of 3783
Sales & marketing
Hardcover. Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 355 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 166 x 29. Weight in Grams: 706.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Springer
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9780792377511
- ISBN
- 9780792377511
Hardback
Condition: New
€ 256.42
€ 256.42
Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.
* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 254
- Condition
- New
- SKU
- V9780470638453
- ISBN
- 9780470638453
Hardback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 4. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 1929
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783662317846
- ISBN
- 9783662317846
Paperback
Condition: New
€ 70.42
€ 70.42
Paperback / so. Series: Edition Rztewoche. Num Pages: 154 pages, black & white illustrations, bibliography. BIC Classification: KJS; LNTM; MBN. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer Verlag GmbH Austria
- Number of pages
- 154
- Condition
- New
- SKU
- V9783211697740
- ISBN
- 9783211697740
Paperback
Condition: New
€ 89.04
€ 89.04
Learn how to use service modelling to streamline and optimize processes! Information about customer needs, the technical composition of services, and service performance are fundamental to effective service management. Service modelling is a structured approach to utilizing this information to improve the way services are delivered. Num Pages: 296 pages, ill. BIC Classification: KJSU; TJ; UGK. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 23. Weight in Grams: 724.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9780470018071
- ISBN
- 9780470018071
Paperback
Condition: New
€ 154.30
€ 154.30
Paperback. .
- Publisher
- Apple Academic Press Inc. Canada
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781771883481
- ISBN
- 9781771883481
Paperback
Condition: New
€ 108.91
€ 108.91
Paperback. Num Pages: 354 pages, 25 black & white illustrations, biography. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Scholarly; (UP) Postgraduate. Dimension: 229 x 152 x 33. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1975
- Number of pages
- 354
- Condition
- New
- SKU
- V9780306308420
- ISBN
- 9780306308420
Paperback
Condition: New
€ 67.57
€ 67.57
Hardcover. Applied Conjoint Analysis Num Pages: 404 pages, 56 black & white illustrations, 110 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 159 x 27. Weight in Grams: 744.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 500
- Condition
- New
- SKU
- V9783540877523
- ISBN
- 9783540877523
Hardback
Condition: New
€ 207.02
€ 207.02
Paperback. Num Pages: 404 pages, 56 black & white illustrations, 110 black & white tables, biography. BIC Classification: KJS; KJSM; KJT; PBT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 623.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 404
- Condition
- New
- SKU
- V9783662502310
- ISBN
- 9783662502310
Paperback
Condition: New
€ 205.84
€ 205.84
Paperback. Editor(s): Trommsdorff, Volker. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 11. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783790803617
- ISBN
- 9783790803617
Paperback
Condition: New
€ 77.33
€ 77.33
Paperback. Editor(s): Trommsdorff, Volker. Num Pages: 288 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 490.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783790804126
- ISBN
- 9783790804126
Paperback
Condition: New
€ 72.82
€ 72.82
Paperback. Dieses einzigartige Buch behandelt die Entwicklung von Markennamen - es beginnt mit der Produktidee und endet mit der Recherche und der Markenverwaltung. Unterhaltsam und fundiert vermittelt der Autor alles, was man wissen muss, um gute Markennamen zu kreieren. Num Pages: 178 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 10. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2005
- Number of pages
- 178
- Condition
- New
- SKU
- V9783322834775
- ISBN
- 9783322834775
Paperback
Condition: New
€ 71.62
€ 71.62
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834900142
- ISBN
- 9783834900142
Hardback
Condition: New
€ 100.48
€ 100.48
Paperback / so. Series: Marktorientiertes Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783658016685
- ISBN
- 9783658016685
Paperback
Condition: New
€ 94.91
€ 94.91
Hardback. Num Pages: black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KJE; KJM; KJSA; UF. Category: (G) General (US: Trade). Dimension: 239 x 163 x 28. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783540765134
- ISBN
- 9783540765134
Hardback
Condition: New
€ 118.86
€ 118.86
Paperback / so. Editor(s): Drosse, Volker; Vossebein, Ulrich. Series: Mlp Repetitorium: Repetitorium Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 190 x 12. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Condition
- New
- SKU
- V9783409326148
- ISBN
- 9783409326148
Paperback
Condition: New
€ 55.70
€ 55.70
Paperback / so. Series: Logistik in Industrie, Handel Und Dienstleistungen. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 1984
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540130932
- ISBN
- 9783540130932
Paperback
Condition: New
€ 61.03
€ 61.03
Paperback. Num Pages: 204 pages, biography. BIC Classification: KJSA; TNK. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 10. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1995
- Number of pages
- 204
- Condition
- New
- SKU
- V9781461358688
- ISBN
- 9781461358688
Paperback
Condition: New
€ 65.94
€ 65.94
Paperback. Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Num Pages: 462 pages, 121 black & white illustrations, biography. BIC Classification: KC; KJC; KJMV3; KJQ; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 462
- Condition
- New
- SKU
- V9781349464869
- ISBN
- 9781349464869
Paperback
Condition: New
€ 67.81
€ 67.81
Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118554005
- ISBN
- 9781118554005
Paperback
Condition: New
€ 46.41
€ 46.41