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Sales & marketing

Results 3681 - 3700 of 3789

Sales & marketing

Paperback / so. Editor(s): Drosse, Volker; Vossebein, Ulrich. Series: Mlp Repetitorium: Repetitorium Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 190 x 12. Weight in Grams: 386.
Format
Paperback
Publication date
2002
Publisher
Gabler Verlag United States
Edition
3
Condition
New
SKU
V9783409326148
ISBN
9783409326148
Paperback
Condition: New

€ 55.70

Paperback / so. Series: Logistik in Industrie, Handel Und Dienstleistungen. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 331.
Format
Paperback
Publication date
1984
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Condition
New
SKU
V9783540130932
ISBN
9783540130932
Paperback
Condition: New

€ 61.03

Paperback. Num Pages: 204 pages, biography. BIC Classification: KJSA; TNK. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 10. Weight in Grams: 306.
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1995
Number of pages
204
Condition
New
SKU
V9781461358688
ISBN
9781461358688
Paperback
Condition: New

€ 65.94

Paperback. Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Num Pages: 462 pages, 121 black & white illustrations, biography. BIC Classification: KC; KJC; KJMV3; KJQ; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
462
Condition
New
SKU
V9781349464869
ISBN
9781349464869
Paperback
Condition: New

€ 67.81

Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
Publisher
John Wiley & Sons Inc United States
Number of pages
168
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118554005
ISBN
9781118554005
Paperback
Condition: New

€ 46.41

Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9781405144087
ISBN
9781405144087
Paperback
Condition: New

€ 54.07

Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470848234
ISBN
9780470848234
Hardback
Condition: New

€ 54.11

Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at zu K'oln, 1995. Series: Schriften Zur Handelsforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; TBC; TJFM1. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 381.
Format
Paperback
Publication date
1996
Publisher
Physica-Verlag GmbH & Co Germany
Condition
New
SKU
V9783790809633
ISBN
9783790809633
Paperback
Condition: New

€ 83.28

Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
Publisher
Harvard University Press United States
Number of pages
368
Format
Paperback
Publication date
2005
Condition
New
SKU
V9780674018334
ISBN
9780674018334
Paperback
Condition: New

€ 36.99
€ 31.06

Hardback. Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Editor(s): Duckworth, Walter Eric. Num Pages: 139 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 9. Weight in Grams: 382.
Format
Hardback
Publication date
1991
Publisher
Kluwer Academic Publishers United States
Number of pages
139
Condition
New
SKU
V9780792314493
ISBN
9780792314493
Hardback
Condition: New

€ 130.40

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
Format
Paperback
Publication date
2010
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834925831
ISBN
9783834925831
Paperback
Condition: New

€ 71.66

Hardcover. * The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Series: Wiley Finance Series. Num Pages: 384 pages, Illustrations. BIC Classification: KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 33. Weight in Grams: 602.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
384
Condition
New
SKU
V9780470481776
ISBN
9780470481776
Hardback
Condition: New

€ 80.80
€ 61.64

Hardback. Editor(s): Wymer, Walter W., Jr. Series: Applying Quality of Life Research. Num Pages: 389 pages, 16 black & white illustrations, 27 colour illustrations, biography. BIC Classification: KJS; MBNH. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 757.
Publisher
Springer International Publishing AG Switzerland
Number of pages
389
Format
Hardback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9783319198682
ISBN
9783319198682
Hardback
Condition: New

€ 129.66

Hardcover. This text develops a model based upon management ratios typically used in retailing businesses for planning and control purposes. The model encourages the use of existing performance data to evaluate overall company productivity and profitability. Num Pages: 290 pages, biography. BIC Classification: KJMV1; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 159 x 26. Weight in Grams: 654.
Format
Hardback
Publication date
1996
Publisher
Palgrave Macmillan
Number of pages
312
Condition
New
SKU
V9780333644188
ISBN
9780333644188
Hardback
Condition: New

€ 195.18

Paperback. Num Pages: 196 pages, biography. BIC Classification: KJC; KJS; KNS; THRB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2001
Number of pages
196
Condition
New
SKU
V9781349425242
ISBN
9781349425242
Paperback
Condition: New

€ 65.70

Paperback. This book offers a detailed analysis of business models used by Chinese small and medium sized enterprises (SMEs) that have succeeded in a highly competitive market. It covers a wide spectrum of industries, from modern agriculture to TV series production. Series: SpringerBriefs in Business. Num Pages: 157 pages, 12 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 254.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
157
Condition
New
SKU
V9783642449123
ISBN
9783642449123
Paperback
Condition: New

€ 65.46

Paperback. For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. Num Pages: 480 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 203 x 15. Weight in Grams: 750.
Publisher
Pearson Education Limited United Kingdom
Number of pages
480
Format
Paperback
Publication date
2013
Edition
8th Edition
Condition
New
SKU
V9780273768685
ISBN
9780273768685
Paperback
Condition: New

€ 104.30

Hardcover. Praise for Wide Angle Vision "In this book, Wayne Burkan shows us that the vantage points from which we view and act can earn us critical advantages if we are willing to stretch our thoughts and practices beyond the edge of conventional thinking. " - Robert W. Num Pages: 276 pages, Illustrations. BIC Classification: KCJ; KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 25. Weight in Grams: 626.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons
Condition
New
SKU
V9780471134169
ISBN
9780471134169
Hardback
Condition: New

€ 50.99
€ 39.45

Paperback. Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. Num Pages: 720 pages, Illustrations. BIC Classification: KJS; UFCE. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 35. Weight in Grams: 1236.
Publisher
John Wiley & Sons Inc United States
Number of pages
648
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118373439
ISBN
9781118373439
Paperback
Condition: New

€ 54.99
€ 39.38

hardcover. Offers a framework for considering the various bases and methods available for conducting segmentation studies. This book contains a discussion of the methodology for market segmentation, from traditional clustering algorithms to developments in finite mixtures and latent class models. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 23. Weight in Grams: 817.
Format
Hardback
Publication date
1999
Publisher
Springer United States
Edition
2nd ed. 2000
Number of pages
382
Condition
New
SKU
V9780792386353
ISBN
9780792386353
Hardback
Condition: New

€ 378.81

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