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Sales & marketing
Results 1061 - 1080 of 3917
Sales & marketing
Paperback. Series: Kundenmanagement and Electronic Commerce. Num Pages: 383 pages, 1 black & white illustrations, 56 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 459.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 383
- Condition
- New
- SKU
- V9783824479108
- ISBN
- 9783824479108
Paperback
Condition: New
€ 128.03
€ 128.03
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 34. Weight in Grams: 748.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824479153
- ISBN
- 9783824479153
Paperback
Condition: New
€ 108.28
€ 108.28
Paperback. Num Pages: 384 pages, 1 black & white illustrations, 32 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 493.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 384
- Condition
- New
- SKU
- V9783824479290
- ISBN
- 9783824479290
Paperback
Condition: New
€ 89.40
€ 89.40
Paperback. Am Beispiel des Automobilsektors untersucht Thomas C. Kohler die Wirkung von Produktdesign auf den Konsumenten und entwickelt geeignete Messansatze, die dem Designer bereits wahrend der Produktentstehung abgesicherte Informationen liefern." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 288 pages, 66 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 371.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783824479399
- ISBN
- 9783824479399
Paperback
Condition: New
€ 116.23
€ 116.23
Paperback. Oliver Klante ubertragt das kaufverhaltenstheoretische Grundmodell auf das Thema Markenerosion und untersucht, wie sich Markenerosion erkennen und erklaren lasst. Auf dieser Basis zeigt er Handlungsalternativen zu ihrer Vermeidung und Verringerung auf." Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 298 pages, 7 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 392.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 298
- Condition
- New
- SKU
- V9783824479481
- ISBN
- 9783824479481
Paperback
Condition: New
€ 99.70
€ 99.70
Paperback. Num Pages: 240 pages, 1 black & white illustrations, 29 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 240
- Condition
- New
- SKU
- V9783824479566
- ISBN
- 9783824479566
Paperback
Condition: New
€ 66.28
€ 66.28
Paperback. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 324 pages, 4 black & white illustrations, 26 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 324
- Condition
- New
- SKU
- V9783824479597
- ISBN
- 9783824479597
Paperback
Condition: New
€ 66.78
€ 66.78
Paperback / so. Heiko Frenzen entwickelt ein auf die Vertriebsperspektive adaptiertes Modell zur Erklarung des Teamerfolgs und uberpruft es anschliessend auf Basis einer grosszahligen empirischen Erhebung." Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783824479634
- ISBN
- 9783824479634
Paperback
Condition: New
€ 89.31
€ 89.31
Paperback. Martina Steul legt den Behavioral-Finance-Ansatz zugrunde und zieht psychologische Erkenntnisse zur Erklarung des Risikoverhaltens privater Anleger heran. Auf dieser Basis wird ein Risikoverhaltensmodell entwickelt und experimentelle Untersuchungen durchgefuhrt." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 316 pages, 50 black & white illustrations, 50 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 316
- Condition
- New
- SKU
- V9783824479658
- ISBN
- 9783824479658
Paperback
Condition: New
€ 88.87
€ 88.87
Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824479849
- ISBN
- 9783824479849
Paperback
Condition: New
€ 94.35
€ 94.35
Paperback / so. Series: Forschungsberichte Aus Der Grazer Management Werkstatt. Num Pages: 291 pages, black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 291
- Condition
- New
- SKU
- V9783824479863
- ISBN
- 9783824479863
Paperback
Condition: New
€ 105.37
€ 105.37
Paperback. Series: Business-to-Business-Marketing. Num Pages: 338 pages, 26 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 338
- Condition
- New
- SKU
- V9783824479894
- ISBN
- 9783824479894
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Andre Salfeld beschreibt, wie starke Betriebstypenmarken auf- und auszubauen sind. Er erarbeitet theoretisch die Kompetenzstruktur und Kompetenzwirkung fur Betriebstypenmarken und uberpruft diese empirisch anhand des Bekleidungseinzelhandels." Series: Unternehmenskooperation und Netzwerkmanagement. Num Pages: 272 pages, 1 black & white illustrations, 24 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 357.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 272
- Condition
- New
- SKU
- V9783824479900
- ISBN
- 9783824479900
Paperback
Condition: New
€ 77.43
€ 77.43
Paperback. Katja Zielke entwickelt einen innovativen, mehrstufigen Ansatz zur Operationalisierung, Messung und Steuerung der Qualitatswahrnehmung komplexer Dienstleistungsbundel, welcher die spezifischen Besonderheiten der touristischen Leistung berucksichtigt." Series: Marketing und Innovationsmanagement. Num Pages: 255 pages, 21 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 333.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 255
- Condition
- New
- SKU
- V9783824479924
- ISBN
- 9783824479924
Paperback
Condition: New
€ 88.33
€ 88.33
Paperback. Maria Madlberger verbindet die Disziplinen Marketing und Wirtschaftsinformatik und untersucht das Wesen von E-Commerce, E-tailing und Multichannel-Retailing. Num Pages: 323 pages, 49 black & white illustrations, 19 black & white tables. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 419.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 323
- Condition
- New
- SKU
- V9783824479931
- ISBN
- 9783824479931
Paperback
Condition: New
€ 83.36
€ 83.36
paperback. Num Pages: 617 pages, 2 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 32. Weight in Grams: 784.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 617
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9783824479979
- ISBN
- 9783824479979
Paperback
Condition: New
€ 96.90
€ 96.90
Paperback. Num Pages: 528 pages, black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 27. Weight in Grams: 657.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 528
- Condition
- New
- SKU
- V9783824480135
- ISBN
- 9783824480135
Paperback
Condition: New
€ 96.18
€ 96.18
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 156 pages, 16 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 156
- Condition
- New
- SKU
- V9783824480203
- ISBN
- 9783824480203
Paperback
Condition: New
€ 65.56
€ 65.56
Paperback. Series: Forum Produktionswirtschaftliche Forschung. Num Pages: 450 pages, 5 black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 450
- Condition
- New
- SKU
- V9783824480340
- ISBN
- 9783824480340
Paperback
Condition: New
€ 73.37
€ 73.37
Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824480364
- ISBN
- 9783824480364
Paperback
Condition: New
€ 71.47
€ 71.47