Sales & marketing
Results 1381 - 1400 of 2197
Sales & marketing
Hardcover. A compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. It provides advanced research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 436 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 157 x 213 x 34. Weight in Grams: 668.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2012th Edition
- Number of pages
- 430
- Condition
- New
- SKU
- V9783834942906
- ISBN
- 9783834942906
Hardback
Condition: New
€ 68.63
€ 68.63
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 141 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 141
- Condition
- New
- SKU
- V9783834943156
- ISBN
- 9783834943156
Paperback
Condition: New
€ 87.49
€ 87.49
Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834943569
- ISBN
- 9783834943569
Paperback
Condition: New
€ 55.99
€ 55.99
Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834943606
- ISBN
- 9783834943606
Paperback
Condition: New
€ 50.37
€ 50.37
Marktorientierte Fuhrung Im Wirtschaftlichen Und Gesellschaftlichen Wa...
. Ed(S): Bruhn, Manfred; Kirchgeorg, Manfred;...
Hardback. Editor(s): Bruhn, Manfred; Kirchgeorg, Manfred; Meier, Johannes. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 821.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834947512
- ISBN
- 9783834947512
Hardback
Condition: New
€ 92.93
€ 92.93
Paperback. Meike Niedbal zeigt, dass Produktvorankundigungen zwar das Kauferverhalten positiv beeinflussen, aber auch zu Nachteilen auf der Wettbewerbsseite, z.B. durch Nachahmung, fuhren konnen." Series: Business-to-Business-Marketing. Num Pages: 314 pages, 18 black & white illustrations, 30 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 314
- Condition
- New
- SKU
- V9783835000490
- ISBN
- 9783835000490
Paperback
Condition: New
€ 88.79
€ 88.79
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 367 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 367
- Condition
- New
- SKU
- V9783835000681
- ISBN
- 9783835000681
Paperback
Condition: New
€ 89.46
€ 89.46
Paperback. Num Pages: 300 pages, 1 black & white illustrations, 48 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783835000759
- ISBN
- 9783835000759
Paperback
Condition: New
€ 83.18
€ 83.18
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 393 pages, 33 black & white illustrations, 51 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 393
- Condition
- New
- SKU
- V9783835000933
- ISBN
- 9783835000933
Paperback
Condition: New
€ 83.95
€ 83.95
Paperback. Series: Marktorientiertes Management. Num Pages: 326 pages, 15 black & white illustrations, 74 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 326
- Condition
- New
- SKU
- V9783835001015
- ISBN
- 9783835001015
Paperback
Condition: New
€ 94.44
€ 94.44
Paperback. Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 230 pages, 6 black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 230
- Condition
- New
- SKU
- V9783835001152
- ISBN
- 9783835001152
Paperback
Condition: New
€ 88.09
€ 88.09
paperback. Andreas Scharff untersucht, was Kunden nach Unternehmenszusammenschlussen dazu veranlasst, eine Geschaftsbeziehung zu beenden. Er zeigt auch jene Veranderungen auf, die Kunden als positiv wahrnehmen und die einer Kundenabwanderung entgegenwirken, und analysiert, in welchen Phasen ein Kunde eine Geschaftsbeziehung beendet." Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 297 pages, 1 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2005th Edition
- Number of pages
- 297
- Condition
- New
- SKU
- V9783835001596
- ISBN
- 9783835001596
Paperback
Condition: New
€ 99.73
€ 99.73
paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 437.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783835002265
- ISBN
- 9783835002265
Paperback
Condition: New
€ 83.54
€ 83.54
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 257 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 257
- Condition
- New
- SKU
- V9783835002395
- ISBN
- 9783835002395
Paperback
Condition: New
€ 89.06
€ 89.06
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835002661
- ISBN
- 9783835002661
Paperback
Condition: New
€ 105.65
€ 105.65
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 4
- Condition
- New
- SKU
- V9783835003552
- ISBN
- 9783835003552
Paperback
Condition: New
€ 95.52
€ 95.52
Paperback. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 151 pages, 13 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 225.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 151
- Condition
- New
- SKU
- V9783835003828
- ISBN
- 9783835003828
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback / so. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004122
- ISBN
- 9783835004122
Paperback
Condition: New
€ 89.70
€ 89.70
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004368
- ISBN
- 9783835004368
Paperback
Condition: New
€ 117.39
€ 117.39
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 626.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004429
- ISBN
- 9783835004429
Paperback
Condition: New
€ 84.70
€ 84.70