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Sales & marketing
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Sales & marketing
Musikrezeption, Musikdistribution Und Musikproduktion
. Ed(S): Gensch, Gerhard; Stockler, Eva Maria...
Paperback / so. Editor(s): Gensch, Gerhard; Stockler, Eva Maria; Tschmuck, Peter. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag Germany
- Condition
- New
- SKU
- V9783835009134
- ISBN
- 9783835009134
Paperback
Condition: New
€ 83.84
€ 83.84
Paperback / so. Num Pages: 510 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 28. Weight in Grams: 649.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 510
- Condition
- New
- SKU
- V9783835009240
- ISBN
- 9783835009240
Paperback
Condition: New
€ 107.87
€ 107.87
Paperback / so. Num Pages: 281 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 281
- Condition
- New
- SKU
- V9783835009394
- ISBN
- 9783835009394
Paperback
Condition: New
€ 88.87
€ 88.87
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783835009752
- ISBN
- 9783835009752
Paperback
Condition: New
€ 95.76
€ 95.76
Das Ecid-Modell. Funf Kaufentscheidungstypen ALS Grundlage Der Strateg...
Kraigher-Krainer, J Rg; Kraigher-Krainer, Jor...
Paperback / so. Series: Forschungsberichte Aus Der Grazer Management Werkstatt. Num Pages: 369 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 463.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 369
- Condition
- New
- SKU
- V9783835009790
- ISBN
- 9783835009790
Paperback
Condition: New
€ 89.90
€ 89.90
Paperback / so. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835009837
- ISBN
- 9783835009837
Paperback
Condition: New
€ 88.60
€ 88.60
Paperback. Editor(s): Boenigk, Michael; Krieger, David; Belliger, Andrea; Hug, Christoph. Series: Europaische Kulturen in der Wirtschaftskommunikation. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 414.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835060319
- ISBN
- 9783835060319
Paperback
Condition: New
€ 94.61
€ 94.61
Paperback / so. Num Pages: 329 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 329
- Condition
- New
- SKU
- V9783835060883
- ISBN
- 9783835060883
Paperback
Condition: New
€ 95.07
€ 95.07
Soulful Corporations: A Values-Based Perspective on Corporate Social R...
Shah, Shashank, Ramamoorthy, V.E.
Hardcover. Series: India Studies in Business and Economics. Num Pages: 608 pages, 55 black & white illustrations, 18 colour tables, biography. BIC Classification: KFFD; KJSM; KJVX. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 41. Weight in Grams: 1134.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer
- Edition
- 2014th Edition
- Number of pages
- 676
- Condition
- New
- SKU
- V9788132212744
- ISBN
- 9788132212744
Hardback
Condition: New
€ 71.33
€ 71.33
Paperback. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 220 pages, illustrations. BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- The Chinese University Press
- Condition
- New
- SKU
- V9789629961794
- ISBN
- 9789629961794
Paperback
Condition: New
€ 34.63
€ 34.63
Hardcover. Editor(s): Ab Manan, Siti Khadijah; Abd Rahman, Fadilah; Sahri, Mardhiyyah. Num Pages: 607 pages, 49 black & white illustrations, biography. BIC Classification: HRA; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 33. Weight in Grams: 1069.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9789811014505
- ISBN
- 9789811014505
Hardback
Condition: New
€ 429.90
€ 429.90
Hardback. Editor(s): Strahle, Jochen. Series: Springer Series in Fashion Business. Num Pages: 304 pages, 57 black & white illustrations, biography. BIC Classification: KJJ; KJMV8; KJSM; KNSX; RNU; TDH. Category: (P) Professional & Vocational. Dimension: 170 x 255 x 22. Weight in Grams: 616.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Verlag, Singapore
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9789811024399
- ISBN
- 9789811024399
Hardback
Condition: New
€ 228.33
€ 228.33
paperback. Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. This book analyzes RM problems with flexible products and RM in broadcasting companies. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 320 pages, 28 black & white tables, biography. BIC Classification: KJS; KJT; KJU; KNT. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 631.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 320
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783540723158
- ISBN
- 9783540723158
Paperback
Condition: New
€ 129.05
€ 129.05
Paperback. This book presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. It also provides a foundation for future research in product development. Editor(s): Nambisan, Satish. Series: Annals of Information Systems. Num Pages: 218 pages, 16 black & white illustrations, 11 black & white tables, biography. BIC Classification: KJE; KJM; KJQ; KJS; KJT; UKR. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 740.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 218
- Condition
- New
- SKU
- V9781441910806
- ISBN
- 9781441910806
Paperback
Condition: New
€ 68.83
€ 68.83
Hardback. This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA. Series: International Series in Operations Research & Management Science. Num Pages: 308 pages, 129 black & white illustrations, 57 black & white tables, biography. BIC Classification: KJSM; KJT; PBUH. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 1400.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9781441916396
- ISBN
- 9781441916396
Hardback
Condition: New
€ 255.58
€ 255.58
Paperback. The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples. Num Pages: 196 pages, 7 black & white tables, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 2009
- Number of pages
- 196
- Condition
- New
- SKU
- V9781441927330
- ISBN
- 9781441927330
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback. Series: Practical Approaches to Food Control & Food Quality Series. Num Pages: 264 pages, 2 black & white tables, biography. BIC Classification: KJM; KJS; TDCT. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2nd ed. Softcover of orig. ed. 2005
- Number of pages
- 264
- Condition
- New
- SKU
- V9781441936202
- ISBN
- 9781441936202
Paperback
Condition: New
€ 127.73
€ 127.73
Twenty-First Century Guide to Aldersonian Marketing Thought
. Ed(S): Wooliscroft, Ben; Tamilia, Robert D....
Paperback. Editor(s): Wooliscroft, Ben; Tamilia, Robert D. (University of Quebec at Montreal); Shapiro, Stanley J. (Simon Frasier University). Num Pages: 603 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 914.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 2006
- Number of pages
- 603
- Condition
- New
- SKU
- V9781441938718
- ISBN
- 9781441938718
Paperback
Condition: New
€ 197.11
€ 197.11
Paperback. The complex demands of modern retail are cutting into the profitability of many businesses. In this seminal book, leading researchers provide a detailed review of cutting edge methodologies that address and remedy the supply-chain woes in the retail world. Editor(s): Agrawal, Narendra; Smith, Stephen A. Series: International Series in Operations Research & Management Science. Num Pages: 352 pages, 30 black & white illustrations, 16 black & white tables, biography. BIC Classification: KJMV5; KJS; KJT; TGP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 18. Weight in Grams: 483.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 2009
- Number of pages
- 352
- Condition
- New
- SKU
- V9781441946270
- ISBN
- 9781441946270
Paperback
Condition: New
€ 139.29
€ 139.29
Paperback. Editor(s): Aurifeille, Jacques-Marie; Deissenberg, Christophe. Series: Advances in Computational Management Science. Num Pages: 208 pages, biography. BIC Classification: KFFK; KJMV2; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 1998
- Number of pages
- 208
- Condition
- New
- SKU
- V9781441947918
- ISBN
- 9781441947918
Paperback
Condition: New
€ 127.73
€ 127.73