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Sales & marketing
Results 1621 - 1640 of 3940
Sales & marketing
Hardback. Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 308 pages, 1, black & white illustrations. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 594.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762314126
- ISBN
- 9780762314126
Hardback
Condition: New
€ 222.26
€ 222.26
Paperback. How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners, blending their professional skills with solid business sense to achieve early profitability. Series: Home-Based Business Series. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJC; KJH; KJSP; KJVS; VSC. Category: (G) General (US: Trade). Dimension: 234 x 188 x 18. Weight in Grams: 26.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780762773435
- ISBN
- 9780762773435
Paperback
Condition: New
€ 21.99€ 18.22
€ 21.99
€ 18.22
Hardback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 160 x 29. Weight in Grams: 774.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Edition
- 2 Rev ed
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217830
- ISBN
- 9780823217830
Hardback
Condition: New
€ 100.81
€ 100.81
Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 177
- Condition
- New
- SKU
- V9780830415946
- ISBN
- 9780830415946
Paperback
Condition: New
€ 68.33
€ 68.33
Hardback. To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com. Num Pages: 218 pages. BIC Classification: KJS; KN. Category: (G) General (US: Trade). Dimension: 218 x 146 x 21. Weight in Grams: 399.
- Format
- Hardback
- Publication date
- 1981
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 218
- Condition
- New
- SKU
- V9780847669837
- ISBN
- 9780847669837
Hardback
Condition: New
€ 78.71
€ 78.71
Hardback. This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data. Num Pages: 313 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 165 x 30. Weight in Grams: 691.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 313
- Condition
- New
- SKU
- V9780875848891
- ISBN
- 9780875848891
Hardback
Condition: New
€ 26.29
€ 26.29
Paperback. Num Pages: 240 pages, Color photos and illustrations throughout. BIC Classification: KJSA; TRP. Category: (G) General (US: Trade). Dimension: 280 x 203 x 21. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Blast Books,U.S. United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780922233359
- ISBN
- 9780922233359
Paperback
Condition: New
€ 33.08
€ 33.08
Hardback. Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner. Num Pages: 144 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 187 x 23. Weight in Grams: 730.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Glitterati Inc United States
- Number of pages
- 144
- Condition
- New
- SKU
- V9780979338472
- ISBN
- 9780979338472
Hardback
Condition: New
€ 22.91
€ 22.91
Hardback. This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. Series: Aspects of Tourism. Num Pages: 168 pages, illustrations. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 422.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Channel View Publications Ltd United Kingdom
- Number of pages
- 168
- Condition
- New
- SKU
- V9781845415587
- ISBN
- 9781845415587
Hardback
Condition: New
€ 167.86
€ 167.86
Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- IMM Lifestyle Books United Kingdom
- Number of pages
- 272
- Condition
- New
- SKU
- V9781847734877
- ISBN
- 9781847734877
Paperback
Condition: New
€ 27.99€ 21.82
€ 27.99
€ 21.82
paperback. ASIAa S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 176 x 25. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Wiley United Kingdom
- Number of pages
- 320
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470821565
- ISBN
- 9780470821565
Paperback
Condition: New
€ 24.00€ 23.61
€ 24.00
€ 23.61
Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 174 pages, Illustrations. BIC Classification: APW; KJSA; KNTY. Category: (G) General (US: Trade). Dimension: 242 x 161 x 18. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Lexington Books United States
- Number of pages
- 174
- Condition
- New
- SKU
- V9780669250039
- ISBN
- 9780669250039
Hardback
Condition: New
€ 130.96
€ 130.96
Paperback. Whether you're looking for a career change, a flexible part-time job, or a way to make money while staying home with the kids, network marketing is one of the fastest-growing business opportunities available. From services you need to products you love, there are hundreds of network marketing jobs to explore. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 144 x 215 x 24. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Adams Media
- Condition
- New
- SKU
- V9781440592348
- ISBN
- 9781440592348
Paperback
Condition: New
€ 19.99€ 17.77
€ 19.99
€ 17.77
Hardback. This book reveals the true secrets of market research and lays out useful information the author has learned during his long career. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 150 x 21. Weight in Grams: 413.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Longstreet Press United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781563527098
- ISBN
- 9781563527098
Hardback
Condition: New
€ 24.99€ 22.30
€ 24.99
€ 22.30
Paperback. Num Pages: 224 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 149 x 10. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Career Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781564147691
- ISBN
- 9781564147691
Paperback
Condition: New
€ 16.99€ 15.68
€ 16.99
€ 15.68
Paperback. Num Pages: 90 pages. BIC Classification: ABQ; JKSN1; JNKG; KJS; KJVX; PDK. Category: (G) General (US: Trade). Dimension: 228 x 153 x 6. Weight in Grams: 201.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Bonus Books Inc United States
- Number of pages
- 90
- Condition
- New
- SKU
- V9781566251594
- ISBN
- 9781566251594
Paperback
Condition: New
€ 21.99€ 19.24
€ 21.99
€ 19.24
Hardback. Num Pages: 536 pages, illustrations. BIC Classification: KJE; KJP; KJSA; UDB. Category: (G) General (US: Trade). Dimension: 286 x 225 x 40. Weight in Grams: 1835.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Bonus Books Inc United States
- Number of pages
- 536
- Condition
- New
- SKU
- V9781566251624
- ISBN
- 9781566251624
Hardback
Condition: New
€ 85.62€ 81.69
€ 85.62
€ 81.69
Hardback. Num Pages: 325 pages, bibliography, references, index. BIC Classification: ABQ; JKSN1; KJS; KJVX. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 173 x 29. Weight in Grams: 740.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Bonus Books Inc United States
- Edition
- 2 Rev ed
- Number of pages
- 325
- Condition
- New
- SKU
- V9781566251655
- ISBN
- 9781566251655
Hardback
Condition: New
€ 43.99€ 37.91
€ 43.99
€ 37.91
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results. Num Pages: 228 pages, Illustrations (some col.). BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 165 x 24. Weight in Grams: 560.
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 228
- Condition
- New
- SKU
- V9781591399278
- ISBN
- 9781591399278
Hardback
Condition: New
€ 29.99€ 26.85
€ 29.99
€ 26.85
Paperback. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 191 x 140 x 25. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Adams Media Corporation United States
- Number of pages
- 272
- Condition
- New
- SKU
- V9781593373764
- ISBN
- 9781593373764
Paperback
Condition: New
€ 21.99€ 19.76
€ 21.99
€ 19.76