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Sales & marketing

Results 1681 - 1704 of 3836

Sales & marketing

paperback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 158 x 323 x 19. Weight in Grams: 336.
Format
Paperback
Publication date
1996
Publisher
Springer United Kingdom
Edition
1994th Edition
Number of pages
204
Condition
New
SKU
V9780412786303
ISBN
9780412786303
Paperback
Condition: New

€ 129.17

Hardback. Suitable for fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is intended for those involved in label writing and design, or product information in various contexts. Num Pages: 220 pages, biography. BIC Classification: KJS; KNTR; TDCT. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 234 x 156 x 14. Weight in Grams: 1130.
Format
Hardback
Publication date
1996
Publisher
Chapman and Hall United Kingdom
Number of pages
220
Condition
New
SKU
V9780751403619
ISBN
9780751403619
Hardback
Condition: New

€ 132.26

Hardback. Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Editor(s): Duckworth, Walter Eric. Num Pages: 139 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 9. Weight in Grams: 382.
Format
Hardback
Publication date
1991
Publisher
Kluwer Academic Publishers United States
Number of pages
139
Condition
New
SKU
V9780792314493
ISBN
9780792314493
Hardback
Condition: New

€ 130.40

Hardback. This text presents a selection of papers on bio-mimetic approaches and their application to management science. All papers combine the discussion of conceptual issues with illustrative empirical applications, and contain detailed information on the way heuristics are practically implemented. Editor(s): Aurifeille, Jacques-Marie; Deissenberg, Christophe. Series: Advances in Computational Management Science. Num Pages: 208 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 14. Weight in Grams: 498.
Format
Hardback
Publication date
1998
Publisher
Kluwer Academic Publishers United States
Number of pages
208
Condition
New
SKU
V9780792349938
ISBN
9780792349938
Hardback
Condition: New

€ 132.09

hardcover. Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products. Editor(s): Guido, Gianluigi. Num Pages: 296 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 631.
Format
Hardback
Publication date
2001
Publisher
Kluwer Academic Publishers United States
Edition
2001st Edition
Number of pages
296
Condition
New
SKU
V9780792373247
ISBN
9780792373247
Hardback
Condition: New

€ 200.33

Paperback. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can use as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978.
Format
Paperback
Publication date
2000
Publisher
Kluwer Academic Publishers United States
Number of pages
661
Condition
New
SKU
V9780792378136
ISBN
9780792378136
Paperback
Condition: New

€ 513.97

Hardback. Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 901.
Format
Hardback
Publication date
2001
Publisher
Kluwer Academic Publishers United States
Edition
2nd ed. 2001
Number of pages
516
Condition
New
SKU
V9780792378266
ISBN
9780792378266
Hardback
Condition: New

€ 347.91

Hardback. Presents an alternative methodology to deal with a financial problem: the control of credit risk. This monograph includes chapters that review the main avenues of literature related to our problem; provide a brief overview of the main optimal control principles; and, present the models and their setting. Series: Advances in Computational Management Science. Num Pages: 102 pages, biography. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 13. Weight in Grams: 347.
Format
Hardback
Publication date
2001
Publisher
Kluwer Academic Publishers United States
Number of pages
102
Condition
New
SKU
V9780792379386
ISBN
9780792379386
Hardback
Condition: New

€ 127.04

Hardback. Presents a study of the marketing aspects of product durability and optimal use of consumer durables. This book is useful to government specialists and consumer lobbyists concerned with efficient consumption, client orientation, and waste avoidance. It offers various insights on how to move towards the goal of the optimal use of consumer products. Editor(s): Kostecki, Michel. Num Pages: 146 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 11. Weight in Grams: 950.
Format
Hardback
Publication date
1998
Publisher
Kluwer Academic Publishers United States
Number of pages
146
Condition
New
SKU
V9780792381457
ISBN
9780792381457
Hardback
Condition: New

€ 131.00

Hardback. Offers an advanced approach to media planning, and covers basics as well. This book argues that media planning is too conventional. It introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Num Pages: 112 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 163 x 14. Weight in Grams: 346.
Format
Hardback
Publication date
1998
Publisher
Kluwer Academic Publishers United States
Number of pages
112
Condition
New
SKU
V9780792382188
ISBN
9780792382188
Hardback
Condition: New

€ 130.02

Hardback. The questions that transition economies pose for policymakers and companies seeking to enter and compete in these new markets are considered here. This text offers an examination of issues that have developed as markets in transitional economies become more deregulated and open. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: 1QFG; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 615.
Format
Hardback
Publication date
1999
Publisher
Kluwer Academic Publishers United States
Number of pages
287
Condition
New
SKU
V9780792384984
ISBN
9780792384984
Hardback
Condition: New

€ 133.80

Hardback. Studies the effects of relationship networks on the ability of corporate players (firms and their members) to attain their professional goals. By explicitly connecting social networks to the goals of corporate players, this book provides a unifying framework to the study of social capital in an organizational context. Editor(s): Leenders, Roger T. A. J.; Gabbay, Shaul M. Num Pages: 562 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 984.
Format
Hardback
Publication date
1999
Publisher
Kluwer Academic Publishers United States
Number of pages
562
Condition
New
SKU
V9780792385011
ISBN
9780792385011
Hardback
Condition: New

€ 260.66

Hardback. Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 20. Weight in Grams: 680.
Format
Hardback
Publication date
2000
Publisher
Kluwer Academic Publishers United States
Number of pages
341
Condition
New
SKU
V9780792386155
ISBN
9780792386155
Hardback
Condition: New

€ 134.73

hardcover. Offers a framework for considering the various bases and methods available for conducting segmentation studies. This book contains a discussion of the methodology for market segmentation, from traditional clustering algorithms to developments in finite mixtures and latent class models. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 23. Weight in Grams: 817.
Format
Hardback
Publication date
1999
Publisher
Springer United States
Edition
2nd ed. 2000
Number of pages
382
Condition
New
SKU
V9780792386353
ISBN
9780792386353
Hardback
Condition: New

€ 378.81

Hardback. Series: International Series in Quantitative Marketing. Num Pages: 224 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
Format
Hardback
Publication date
1990
Publisher
Kluwer Academic Publishers United States
Number of pages
224
Condition
New
SKU
V9780792390763
ISBN
9780792390763
Hardback
Condition: New

€ 132.41

Hardback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371.
Format
Hardback
Publication date
1991
Publisher
Kluwer Academic Publishers United States
Number of pages
122
Condition
New
SKU
V9780792391463
ISBN
9780792391463
Hardback
Condition: New

€ 130.16

Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
Format
Hardback
Publication date
1994
Publisher
Kluwer Academic Publishers United States
Number of pages
442
Condition
New
SKU
V9780792393887
ISBN
9780792393887
Hardback
Condition: New

€ 291.71

Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
Format
Hardback
Publication date
1995
Publisher
Kluwer Academic Publishers United States
Number of pages
635
Condition
New
SKU
V9780792395041
ISBN
9780792395041
Hardback
Condition: New

€ 342.13

hardcover. In its study of selected Danish food companies and their activities in three important export markets - France, Germany and the UK - this text examines market orientation in the food sector. It also investigates how food companies can become more market-oriented. Num Pages: 284 pages, 1, black & white illustrations. BIC Classification: 1DBK; 1DFG; 1DND; KCCD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
Format
Hardback
Publication date
1995
Publisher
Kluwer Academic Publishers United States
Edition
1996th Edition
Number of pages
284
Condition
New
SKU
V9780792396499
ISBN
9780792396499
Hardback
Condition: New

€ 200.09

Hardback. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642.
Format
Hardback
Publication date
1997
Publisher
Kluwer Academic Publishers United States
Number of pages
315
Condition
New
SKU
V9780792398561
ISBN
9780792398561
Hardback
Condition: New

€ 200.54

Hardback. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 1440.
Format
Hardback
Publication date
1997
Publisher
Kluwer Academic Publishers United States
Number of pages
315
Condition
New
SKU
V9780792399643
ISBN
9780792399643
Hardback
Condition: New

€ 255.94

Hardback. Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information. Editor(s): Muller, Jorg; Alt, Florian; Michelis, Daniel. Series: Human-Computer Interaction Series. Num Pages: 376 pages, 14 black & white tables, biography. BIC Classification: KJSA; UKP; UYZ. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 26. Weight in Grams: 702.
Format
Hardback
Publication date
2011
Publisher
Springer London Ltd United Kingdom
Edition
2011
Number of pages
376
Condition
New
SKU
V9780857293510
ISBN
9780857293510
Hardback
Condition: New

€ 129.59

Paperback. Editor(s): Bureau Europeen des Unions de Consommateurs. Num Pages: 281 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 297 x 210 x 15. Weight in Grams: 1601.
Format
Paperback
Publication date
1977
Publisher
Kluwer Academic Publishers Group United Kingdom
Number of pages
281
Condition
New
SKU
V9780860100560
ISBN
9780860100560
Paperback
Condition: New

€ 74.57

Hardback. Num Pages: 181 pages, 7 colour illustrations, biography. BIC Classification: KJG; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 390.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
181
Condition
New
SKU
V9781137013316
ISBN
9781137013316
Hardback
Condition: New

€ 148.21

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