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Sales & marketing
Results 1753 - 1776 of 3840
Sales & marketing
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349134830
- ISBN
- 9781349134830
Paperback
Condition: New
€ 66.78
€ 66.78
Paperback. Num Pages: 227 pages, biography. BIC Classification: JPA; KCD; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349136742
- ISBN
- 9781349136742
Paperback
Condition: New
€ 66.01
€ 66.01
Paperback. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 23. Weight in Grams: 673.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 447
- Condition
- New
- SKU
- V9781349137732
- ISBN
- 9781349137732
Paperback
Condition: New
€ 68.44
€ 68.44
Paperback. Num Pages: 172 pages, biography. BIC Classification: KJS; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 172
- Condition
- New
- SKU
- V9781349140725
- ISBN
- 9781349140725
Paperback
Condition: New
€ 65.86
€ 65.86
Paperback. Editor(s): Shaw, Susan A. Num Pages: 227 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349140916
- ISBN
- 9781349140916
Paperback
Condition: New
€ 193.11
€ 193.11
The Strategic Dimensions of Environmental Management. Sustaining the C...
Steger, Ulrich; Meima, Ralph
Paperback. Num Pages: 262 pages, biography. BIC Classification: KCN; KJM; KJS; RNC; RNF. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9781349145669
- ISBN
- 9781349145669
Paperback
Condition: New
€ 127.10
€ 127.10
Organizational Strategy and Technological Adaptation to Global Change
. Ed(S): McDonald, Frank; Thorpe, Professor R...
paperback. Editor(s): McDonald, Frank; Thorpe, Professor Richard. Num Pages: 274 pages, biography. BIC Classification: KJS; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1998
- Number of pages
- 274
- Condition
- New
- SKU
- V9781349146048
- ISBN
- 9781349146048
Paperback
Condition: New
€ 127.28
€ 127.28
Paperback. Num Pages: 142 pages, biography. BIC Classification: KJS; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 247.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 142
- Condition
- New
- SKU
- V9781349147212
- ISBN
- 9781349147212
Paperback
Condition: New
€ 65.62
€ 65.62
Paperback. Num Pages: 182 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 251.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1980
- Number of pages
- 182
- Condition
- New
- SKU
- V9781349164288
- ISBN
- 9781349164288
Paperback
Condition: New
€ 192.70
€ 192.70
Differential Games in Marketing (International Series in Quantitative ...
Jørgensen, Steffen, Zaccour, Georges
Hardcover. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. This book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. Series: International Series in Quantitative Marketing. Num Pages: 176 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 17. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer
- Edition
- 2004th Edition
- Condition
- New
- SKU
- V9781402076138
- ISBN
- 9781402076138
Hardback
Condition: New
€ 197.64
€ 197.64
Hardback. Num Pages: 251 pages, biography. BIC Classification: JFC; JHMC; KC; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 17. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave USA United States
- Number of pages
- 251
- Condition
- New
- SKU
- V9781403917577
- ISBN
- 9781403917577
Hardback
Condition: New
€ 127.85
€ 127.85
Paperback. Num Pages: 328 pages, 9 black & white illustrations, biography. BIC Classification: KJS; UDB. Category: (G) General (US: Trade). Dimension: 231 x 154 x 24. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- APress United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9781430249955
- ISBN
- 9781430249955
Paperback
Condition: New
€ 57.72€ 50.98
€ 57.72
€ 50.98
Creating Customer Value Through Strategic Marketing Planning: A Manage...
Nijssen, Edwin J., Frambach, Ruud T.
Paperback. Num Pages: 152 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 9. Weight in Grams: 238.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer
- Edition
- Softcover reprint of hardcover 1st ed. 2001
- Condition
- New
- SKU
- V9781441948700
- ISBN
- 9781441948700
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 368 pages, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 19. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9781441949639
- ISBN
- 9781441949639
Paperback
Condition: New
€ 250.03
€ 250.03
Hardback. This book and its treatment of goal programming will help organizations meet targets and objectives. The book includes many worked-out examples and tutorial exercises, and is designed to demostrate and teach its readers good modeling practice. Series: International Series in Operations Research & Management Science. Num Pages: 170 pages, 41 black & white illustrations, 44 black & white tables, biography. BIC Classification: KJMV5; KJS; KJT; PBU; TBJ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 441.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 170
- Condition
- New
- SKU
- V9781441957702
- ISBN
- 9781441957702
Hardback
Condition: New
€ 131.15
€ 131.15
Hardback. This book proposes a revolutionary new theory of construct measurement for the social sciences, founded in rationality rather than empiricism. The new theory can be used to design measures of constructs in a range of disciplines from marketing to psychology. Num Pages: 169 pages, 40 black & white tables, biography. BIC Classification: JH; JMBT; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 165 x 15. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 169
- Condition
- New
- SKU
- V9781441971579
- ISBN
- 9781441971579
Hardback
Condition: New
€ 131.22
€ 131.22
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS; PBF; PBT; PBW. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 21. Weight in Grams: 623.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 2nd ed. 2000
- Number of pages
- 382
- Condition
- New
- SKU
- V9781461371045
- ISBN
- 9781461371045
Paperback
Condition: New
€ 372.00
€ 372.00
Paperback. Covering software implementations in S-plus and R, this volume serves as both a handbook for measurement specialists, as well as a textbook for students of the Bayesian approach to modern test theory. Software implementations are made available online for further instruction. Series: Statistics for Social and Behavioral Sciences. Num Pages: 313 pages, biography. BIC Classification: JHBC; JMBT; JNKD; KJS; MBNS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9781461426066
- ISBN
- 9781461426066
Paperback
Condition: New
€ 183.32
€ 183.32
Paperback. Social media has drastically improved the way we can reach target audiences and serve our customers. This book addresses social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Series: SpringerBriefs in Computer Science. Num Pages: 106 pages, 2 black & white illustrations, 45 black & white tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 152 x 8. Weight in Grams: 194.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2013th Edition
- Number of pages
- 85
- Condition
- New
- SKU
- V9781461436027
- ISBN
- 9781461436027
Paperback
Condition: New
€ 70.83
€ 70.83
Paperback. Series: SpringerBriefs in Business. Num Pages: 86 pages, 1 black & white illustrations, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 148.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 86
- Condition
- New
- SKU
- V9781461438182
- ISBN
- 9781461438182
Paperback
Condition: New
€ 61.37
€ 61.37
Hardcover. Strategic Urban Health Communication Editor(s): Okigbo, Charles. Num Pages: 242 pages, 11 black & white illustrations, biography. BIC Classification: KJS; MBNH9. Category: (P) Professional & Vocational. Dimension: 163 x 248 x 22. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781461493341
- ISBN
- 9781461493341
Hardback
Condition: New
€ 128.15
€ 128.15
Paperback. Num Pages: 194 pages, biography. BIC Classification: KJMV6; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 194
- Condition
- New
- SKU
- V9781475784077
- ISBN
- 9781475784077
Paperback
Condition: New
€ 126.82
€ 126.82
Paperback. Series: International Studies in Entrepreneurship. Num Pages: 134 pages, biography. BIC Classification: KCG; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 225.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 134
- Condition
- New
- SKU
- V9781475788693
- ISBN
- 9781475788693
Paperback
Condition: New
€ 65.46
€ 65.46
Paperback. Num Pages: 183 pages, 55 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 10. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 183
- Condition
- New
- SKU
- V9781484208755
- ISBN
- 9781484208755
Paperback
Condition: New
€ 32.99€ 27.23
€ 32.99
€ 27.23