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Sales & marketing
Results 1801 - 1824 of 3861
Sales & marketing
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 408 pages, 42 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph. BIC Classification: KJMD; KJS; KJT. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 21. Weight in Grams: 714.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 408
- Condition
- New
- SKU
- V9781493920853
- ISBN
- 9781493920853
Hardback
Condition: New
€ 196.16
€ 196.16
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 408 pages, 42 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph. BIC Classification: KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 646.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 408
- Condition
- New
- SKU
- V9781493940875
- ISBN
- 9781493940875
Paperback
Condition: New
€ 196.89
€ 196.89
Paperback. Editor(s): Okigbo, Charles. Num Pages: 242 pages, 11 black & white illustrations, biography. BIC Classification: KJS; MBN; MBNH9. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 379.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 242
- Condition
- New
- SKU
- V9781493944736
- ISBN
- 9781493944736
Paperback
Condition: New
€ 127.04
€ 127.04
Paperback. Editor(s): Choi, Tsan-Ming. Series: International Series on Consumer Science. Num Pages: 160 pages, 13 black & white illustrations, 30 black & white tables, biography. BIC Classification: JHBL; JMB; KJS. Category: (P) Professional & Vocational. Dimension: 157 x 234 x 13. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9781493946051
- ISBN
- 9781493946051
Paperback
Condition: New
€ 137.43
€ 137.43
hardcover. A collection of papers from an IMA "Hot Topics" workshop in internet auctions. This work includes descriptions of real and proposed auctions, with mathematical model formulations, theoretical results, solution approaches, and computational studies. It also provides a mathematical programming perspective on open questions in auction theory. Editor(s): Dietrich, Brenda L.; Vohra, Prof. Rakesh V.; Brick, Patricia. Series: The IMA Volumes in Mathematics and its Applications. Num Pages: 174 pages, 17 black & white tables, biography. BIC Classification: KJE; KJS; PBW; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 980.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Springer United States
- Edition
- 2002nd Edition
- Number of pages
- 174
- Condition
- New
- SKU
- V9780387953595
- ISBN
- 9780387953595
Hardback
Condition: New
€ 197.52
€ 197.52
paperback. Editor(s): Dietrich, Brenda L.; Vohra, Prof. Rakesh V.; Brick, Patricia. Series: The IMA Volumes in Mathematics and its Applications. Num Pages: 174 pages, 17 black & white tables, biography. BIC Classification: KJE; KJS; PBW; UDB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 174
- Condition
- New
- SKU
- V9781441929709
- ISBN
- 9781441929709
Paperback
Condition: New
€ 194.05
€ 194.05
Hardcover. Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. Editor(s): Haghirian, Parissa. Num Pages: 261 pages, biography. BIC Classification: 1FPJ; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 217 x 145 x 21. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9780230242869
- ISBN
- 9780230242869
Hardback
Condition: New
€ 67.45
€ 67.45
Hardcover. This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Editor(s): Blades, Mark; Oates, Caroline; Blumberg, Fran C.; Gunter, Barrie. Num Pages: 265 pages, biography. BIC Classification: JFDV; JFSP1; KJSA. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 20. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230252028
- ISBN
- 9780230252028
Hardback
Condition: New
€ 128.03
€ 128.03
Hardcover. This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing. Editor(s): Badillo, Patrick-Yves; Lesourd, Jean Baptiste. Series: Applied Econometrics Association Series. Num Pages: 246 pages, biography. BIC Classification: KCC; KCH; KJC; KJSM; KNT. Category: (P) Professional & Vocational. Dimension: 142 x 223 x 20. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230277700
- ISBN
- 9780230277700
Hardback
Condition: New
€ 127.64
€ 127.64
Hardcover. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, Robert. Num Pages: 296 pages, biography. BIC Classification: GBCY; KJS; RP. Category: (P) Professional & Vocational. Dimension: 243 x 186 x 23. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 296
- Condition
- New
- SKU
- V9780230279520
- ISBN
- 9780230279520
Hardback
Condition: New
€ 67.84
€ 67.84
Hardcover. Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' Editor(s): Kitchen, Philip J. Num Pages: 152 pages, biography. BIC Classification: 3JM; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 226 x 163 x 14. Weight in Grams: 308.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 152
- Condition
- New
- SKU
- V9780230296831
- ISBN
- 9780230296831
Hardback
Condition: New
€ 66.34
€ 66.34
Hardcover. This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. Editor(s): Berghoff, Hartmut; Scranton, Philip; Spiekermann, Uwe. Series: Worlds of Consumption. Num Pages: 321 pages, biography. BIC Classification: HBT; KJS. Category: (P) Professional & Vocational. Dimension: 221 x 151 x 23. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 326
- Condition
- New
- SKU
- V9780230341067
- ISBN
- 9780230341067
Hardback
Condition: New
€ 67.48
€ 67.48
Hardcover. Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. Editor(s): Hoffmann, Jonas; Coste-Maniere, Ivan. Num Pages: 219 pages, biography. BIC Classification: KJC; KJE; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 164 x 239 x 18. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230354548
- ISBN
- 9780230354548
Hardback
Condition: New
€ 78.23
€ 78.23
Hardcover. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, Daniel Thomas. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFFT; KJSU; RGC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 15. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780230517042
- ISBN
- 9780230517042
Hardback
Condition: New
€ 67.03
€ 67.03
Hardcover. The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. Editor(s): Gries, Rainer; Schwarzkopf, Stefan. Num Pages: 305 pages, 11 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 222 x 138 x 23. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 312
- Condition
- New
- SKU
- V9780230537996
- ISBN
- 9780230537996
Hardback
Condition: New
€ 128.15
€ 128.15
Hardcover. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Editor(s): Kitchen, Philip J. Num Pages: 199 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 350. 200 pages, 64, 58 figures, 6 tables. Editor(s): Kitchen, Philip J. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Cateogry: (P) Professional & Vocational. BIC Classification: KJMV7; KJS. Dimension: 227 x 153 x 16. Weight: 350.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 200
- Condition
- New
- SKU
- V9780230577343
- ISBN
- 9780230577343
Hardback
Condition: New
€ 66.46
€ 66.46
Hardcover. This text should contribute to the role that consumer behaviour research plays as a research discipline in an international context. It provides insights into developments in consumer behaviour including the emotional and cognitive as well as social factors influencing consumer behaviour. Editor(s): Balderjahn, Ingo; Mennicken, Claudia; et al. Num Pages: 345 pages, 41 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 170 x 25. Weight in Grams: 817.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan
- Number of pages
- 360
- Condition
- New
- SKU
- V9780333739075
- ISBN
- 9780333739075
Hardback
Condition: New
€ 196.12
€ 196.12
Hardcover. Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Editor(s): Hendricks, John Allen; Noor Al-Deen, Hana S. Num Pages: 263 pages, biography. BIC Classification: JFCA; KJSA; UBJ. Category: (P) Professional & Vocational. Dimension: 223 x 138 x 24. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9781137287045
- ISBN
- 9781137287045
Hardback
Condition: New
€ 138.85
€ 138.85
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 189 pages, biography. BIC Classification: KJC; KJK; KJS; KJSP. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 18. Weight in Grams: 366.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137398130
- ISBN
- 9781137398130
Hardback
Condition: New
€ 66.40
€ 66.40
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 170 pages, biography. BIC Classification: KJC; KJK; KJS; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 173 x 18. Weight in Grams: 366.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137404275
- ISBN
- 9781137404275
Hardback
Condition: New
€ 66.37
€ 66.37
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 115 pages, biography. BIC Classification: 1KJ; 1KL; KJSP. Category: (P) Professional & Vocational. Dimension: 223 x 144 x 12. Weight in Grams: 292.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137404305
- ISBN
- 9781137404305
Hardback
Condition: New
€ 65.94
€ 65.94
Hardcover. Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. Editor(s): Fetscherin, Marc; Heilmann, Tobias. Num Pages: 321 pages, biography. BIC Classification: KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 146 x 223 x 22. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137427106
- ISBN
- 9781137427106
Hardback
Condition: New
€ 128.05
€ 128.05
Hardcover. Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world. Editor(s): Arora, Anshu; Bacouel-Jentjens, Sabine. Series: International Marketing and Management Research. Num Pages: 122 pages, biography. BIC Classification: KJD; KJH; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 146 x 219 x 13. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137492241
- ISBN
- 9781137492241
Hardback
Condition: New
€ 66.06
€ 66.06
Hardcover. This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. Editor(s): Volcic, Zala; Andrejevic, Mark. Series: Palgrave Studies in Communication for Social Change. Num Pages: 212 pages, biography. BIC Classification: JFD; JPFN; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 144 x 17. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137500984
- ISBN
- 9781137500984
Hardback
Condition: New
€ 127.34
€ 127.34