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Sales & marketing
Results 1681 - 1704 of 3860
Sales & marketing
Hardback. This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour. Num Pages: 311 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 22. Weight in Grams: 548.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 311
- Condition
- New
- SKU
- V9780230006836
- ISBN
- 9780230006836
Hardback
Condition: New
€ 67.60
€ 67.60
Hardback. Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city Series: Consumption and Public Life. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JFFT; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 222 x 139 x 18. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9780230216808
- ISBN
- 9780230216808
Hardback
Condition: New
€ 67.07
€ 67.07
paperback. Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates. Num Pages: 220 pages, biography. BIC Classification: CFB; KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2005th Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9780230217065
- ISBN
- 9780230217065
Paperback
Condition: New
€ 65.86
€ 65.86
Hardcover. Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this. Num Pages: 285 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 244 x 156 x 1. Weight in Grams: 578.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9780230219762
- ISBN
- 9780230219762
Hardback
Condition: New
€ 78.89
€ 78.89
Hardcover. A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. Num Pages: 221 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 235 x 19. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230220324
- ISBN
- 9780230220324
Hardback
Condition: New
€ 67.21
€ 67.21
Hardcover. We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations. Num Pages: 233 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 164 x 20. Weight in Grams: 524.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230222434
- ISBN
- 9780230222434
Hardback
Condition: New
€ 83.83
€ 83.83
Hardback. A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising. Num Pages: 241 pages, biography. BIC Classification: JFD; JFFH; JFSP2; KJSA. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 20. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 241
- Condition
- New
- SKU
- V9780230237537
- ISBN
- 9780230237537
Hardback
Condition: New
€ 67.33
€ 67.33
Hardcover. Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? This book introduces a valuable set of tools through which to build, maintain and manage your client-facing relationships. Num Pages: 214 pages, biography. BIC Classification: KJM; KJN; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 156 x 18. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- Second Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780230238428
- ISBN
- 9780230238428
Hardback
Condition: New
€ 67.36
€ 67.36
Paperback. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, R. Num Pages: 266 pages, biography. BIC Classification: KCL; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9780230239647
- ISBN
- 9780230239647
Paperback
Condition: New
€ 66.61
€ 66.61
Hardcover. Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Num Pages: 344 pages, biography. BIC Classification: 1KBB; KJS; KNSP; WSJA. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 26. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 344
- Condition
- New
- SKU
- V9780230239739
- ISBN
- 9780230239739
Hardback
Condition: New
€ 68.49
€ 68.49
Hardcover. With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need. Num Pages: 249 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 163 x 22. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 252
- Condition
- New
- SKU
- V9780230340275
- ISBN
- 9780230340275
Hardback
Condition: New
€ 76.95€ 66.32
€ 76.95
€ 66.32
Hardback. Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing. Num Pages: 212 pages, 5 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 165 x 17. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 212
- Condition
- New
- SKU
- V9780230507548
- ISBN
- 9780230507548
Hardback
Condition: New
€ 66.76
€ 66.76
Hardback. This text covers topics such as corporate goals and strategies, marketing communications, financial public relations, and corporate advertising. It has been written primarily for senior executives and PR practitioners, but will also be of use to students and young executives. Editor(s): Hart, Norman A. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJSP; KNXB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9780333615454
- ISBN
- 9780333615454
Hardback
Condition: New
€ 128.53
€ 128.53
Hardcover.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 160
- Condition
- New
- SKU
- V9780333760895
- ISBN
- 9780333760895
Hardback
Condition: New
€ 66.73
€ 66.73
Hardcover. This volume is about building and delivering great customer experiences. With the use of examples and cases, the authors show that this is key for all companies and organizations. Num Pages: 240 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 163 x 19. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- First Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780333990131
- ISBN
- 9780333990131
Hardback
Condition: New
€ 67.24
€ 67.24
Hardcover. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Series: International Series in Quantitative Marketing. Num Pages: 872 pages, 106 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 48. Weight in Grams: 1304.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2008th Edition
- Number of pages
- 896
- Condition
- New
- SKU
- V9780387725789
- ISBN
- 9780387725789
Hardback
Condition: New
€ 233.59
€ 233.59
Hardback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of world leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Chapman and Hall United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9780412589201
- ISBN
- 9780412589201
Hardback
Condition: New
€ 131.73
€ 131.73
paperback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 158 x 323 x 19. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Springer United Kingdom
- Edition
- 1994th Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780412786303
- ISBN
- 9780412786303
Paperback
Condition: New
€ 129.17
€ 129.17
Hardback. Suitable for fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is intended for those involved in label writing and design, or product information in various contexts. Num Pages: 220 pages, biography. BIC Classification: KJS; KNTR; TDCT. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 234 x 156 x 14. Weight in Grams: 1130.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Chapman and Hall United Kingdom
- Number of pages
- 220
- Condition
- New
- SKU
- V9780751403619
- ISBN
- 9780751403619
Hardback
Condition: New
€ 132.26
€ 132.26
Hardback. Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Editor(s): Duckworth, Walter Eric. Num Pages: 139 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 9. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 139
- Condition
- New
- SKU
- V9780792314493
- ISBN
- 9780792314493
Hardback
Condition: New
€ 130.40
€ 130.40
Hardback. This text presents a selection of papers on bio-mimetic approaches and their application to management science. All papers combine the discussion of conceptual issues with illustrative empirical applications, and contain detailed information on the way heuristics are practically implemented. Editor(s): Aurifeille, Jacques-Marie; Deissenberg, Christophe. Series: Advances in Computational Management Science. Num Pages: 208 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 14. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780792349938
- ISBN
- 9780792349938
Hardback
Condition: New
€ 132.09
€ 132.09
hardcover. Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products. Editor(s): Guido, Gianluigi. Num Pages: 296 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 631.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2001st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780792373247
- ISBN
- 9780792373247
Hardback
Condition: New
€ 200.33
€ 200.33
Paperback. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can use as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 661
- Condition
- New
- SKU
- V9780792378136
- ISBN
- 9780792378136
Paperback
Condition: New
€ 513.97
€ 513.97
Hardback. Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 901.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2001
- Number of pages
- 516
- Condition
- New
- SKU
- V9780792378266
- ISBN
- 9780792378266
Hardback
Condition: New
€ 347.91
€ 347.91