Sales & marketing
Results 937 - 960 of 1021
Sales & marketing
Paperback. Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Num Pages: 240 pages, illustrations. BIC Classification: KJMV7; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 241 x 170 x 13. Weight in Grams: 418.
- Publisher
- SAGE Publications Ltd
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857027672
- ISBN
- 9780857027672
Paperback
Condition: New
€ 66.37
€ 66.37
Paperback. Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century. Series: The Basics. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 128 x 19. Weight in Grams: 280.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780415779005
- ISBN
- 9780415779005
Paperback
Condition: New
€ 26.99€ 26.68
€ 26.99
€ 26.68
Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Oxford University Press Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780190625894
- ISBN
- 9780190625894
Paperback
Condition: New
€ 14.99€ 12.50
€ 14.99
€ 12.50
Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118647684
- ISBN
- 9781118647684
Hardback
Condition: New
€ 27.99€ 21.20
€ 27.99
€ 21.20
Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
- Condition
- Used, Very Good
- Publisher
- Cengage Learning
- Format
- Paperback
- Publication date
- 1997
- SKU
- KEX0268426
- ISBN
- 9780304334315
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780273687863
- ISBN
- 9780273687863
Paperback
Condition: New
€ 20.99€ 16.87
€ 20.99
€ 16.87
Hardback. Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Num Pages: 256 pages, 6 black & white tables, 6 figures, 1 graphs. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 23. Weight in Grams: 414.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137452801
- ISBN
- 9781137452801
Hardback
Condition: New
€ 51.99€ 44.55
€ 51.99
€ 44.55
Hardback. Reveals the secrets of successful advertising in the twenty-first century. This book provides advice to young hopefuls and veterans of the industry wanting to improve their success rate. It also examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan. Num Pages: 384 pages, approx. 160 colour & black & white images. BIC Classification: JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 253 x 193. .
- Publisher
- Welbeck Publishing Group
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781847960870
- ISBN
- 9781847960870
Hardback
Condition: New
€ 46.99€ 30.49
€ 46.99
€ 30.49
Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 376
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783540253600
- ISBN
- 9783540253600
Hardback
Condition: New
€ 60.55
€ 60.55
Hardcover. A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 168 x 237 x 31. Weight in Grams: 576.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118604342
- ISBN
- 9781118604342
Hardback
Condition: New
€ 32.99€ 23.78
€ 32.99
€ 23.78
Paperback. A guide to style and techniques for all written communication. From the dos and don'ts of English grammar, to jargon and cliches, to the important legal considerations, It advises on how to write clear, appropriate and engaging copy and tailor your approach to different mediums and audiences. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations, figures. BIC Classification: CJCW; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 15. Weight in Grams: 428.
- Publisher
- Kogan Page Ltd
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2012
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780749465438
- ISBN
- 9780749465438
Paperback
Condition: New
€ 43.99€ 39.89
€ 43.99
€ 39.89
Hardback. Num Pages: 268 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 26. Weight in Grams: 506.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 263
- Format
- Hardback
- Publication date
- 2008
- Edition
- Revised, Expanded ed.
- Condition
- New
- SKU
- V9781591842262
- ISBN
- 9781591842262
Hardback
Condition: New
€ 32.99€ 27.16
€ 32.99
€ 27.16
Hardback. .
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071809931
- ISBN
- 9780071809931
Hardback
Condition: New
€ 42.99€ 30.73
€ 42.99
€ 30.73
Paperback. Designers, artists, and entrepreneurs will find inspiration in this collection of over 2,000 unique trademarks, logos, and typefaces Num Pages: 160 pages, 2,223 b/w drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 278 x 216 x 12. Weight in Grams: 694.
- Publisher
- Schiffer Publishing Ltd
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780764318283
- ISBN
- 9780764318283
Paperback
Condition: New
€ 36.99€ 25.49
€ 36.99
€ 25.49
Paperback. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 180
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138801547
- ISBN
- 9781138801547
Paperback
Condition: New
€ 57.86
€ 57.86
Hardcover. Used hardback, in good condition. With dustjacket.
- Condition
- Used, Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KIN0008804
- ISBN
- 9780471295556
Hardback
Condition: Used, Good
€ 4.99
€ 4.99
Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KEX0164428
- ISBN
- 9780471295556
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. The new, 3rd edition of the Customer Service Pocketbook will be published in October 2013. The book is for everyone who contributes, directly or indirectly, to giving the customer excellent service. It has been fully revised to reflect the challenges of responding to customers' needs via a variety of different channels including social media. Num Pages: 112 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 109 x 180 x 6. Weight in Grams: 114.
- Publisher
- Management Pocketbooks
- Number of pages
- 112
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9781906610555
- ISBN
- 9781906610555
Paperback
Condition: New
€ 16.99€ 16.37
€ 16.99
€ 16.37
Hardcover. The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 136 x 18. Weight in Grams: 236.
- Publisher
- Wiley
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470900529
- ISBN
- 9780470900529
Hardback
Condition: New
€ 25.99€ 19.48
€ 25.99
€ 19.48
Paperback. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318.
- Publisher
- Unbound
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781783520831
- ISBN
- 9781783520831
Paperback
Condition: New
€ 19.99€ 19.29
€ 19.99
€ 19.29
Paperback. Turn website visitors into customers with Conversion Optimization. This book offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 178 x 14. Weight in Grams: 446.
- Publisher
- O´Reilly Media United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781449377564
- ISBN
- 9781449377564
Paperback
Condition: New
€ 36.99€ 36.47
€ 36.99
€ 36.47
Hardback. Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118883433
- ISBN
- 9781118883433
Hardback
Condition: New
€ 29.99€ 22.04
€ 29.99
€ 22.04
Hardback. An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work Num Pages: 320 pages, 8 b/w illus. BIC Classification: JFCA; JFD; KCF; KJE; KJS; UDB. Category: (G) General (US: Trade). Dimension: 210 x 140. .
- Publisher
- Yale University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780300218176
- ISBN
- 9780300218176
Hardback
Condition: New
€ 49.83
€ 49.83
Paperback. This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Num Pages: 384 pages, 47 figures, 18 black & white tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 750.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9780230380240
- ISBN
- 9780230380240
Paperback
Condition: New
€ 74.93
€ 74.93