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Sales & marketing

Results 985 - 1008 of 1151

Sales & marketing

Paperback. Offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. This book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity. Series: PR in Practice. Num Pages: 376 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 20. Weight in Grams: 560.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749468422
ISBN
9780749468422
Paperback
Condition: New

€ 40.99
€ 36.36

Hardcover. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 268 x 262 x 28. Weight in Grams: 462.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119037361
ISBN
9781119037361
Hardback
Condition: New

€ 30.99
€ 23.98

Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
Publisher
Simon & Schuster UK
Format
Paperback
Publication date
2009
Edition
UK ed.
Condition
New
SKU
V9781847398352
ISBN
9781847398352
Paperback
Condition: New

€ 13.99
€ 11.69

Paperback. Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Num Pages: 384 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 188 x 236 x 16. Weight in Grams: 518.

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781118958087
ISBN
9781118958087
Paperback
Condition: New

€ 30.99
€ 21.95

Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
Publisher
Simon & Schuster Ltd
Number of pages
400
Format
Paperback
Publication date
2010
Condition
New
SKU
V9781849830409
ISBN
9781849830409
Paperback
Condition: New

€ 15.99
€ 11.54

Hardcover. Editor(s): Evans, Douglas W. Num Pages: 291 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 255 x 182 x 20. Weight in Grams: 630.
Publisher
Nova Science Publishers Inc
Number of pages
291
Format
Hardback
Publication date
2013
Edition
UK ed.
Condition
New
SKU
V9781626188174
ISBN
9781626188174
Hardback
Condition: New

€ 252.21
€ 171.26

Hardcover. Why the luxury market's fate rests in Chinese wallets

The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 532.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118950296
ISBN
9781118950296
Hardback
Condition: New

€ 41.99
€ 32.57

Hardback. Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today's highly competitive marketplace, creating an advantage through sales is imperative. Num Pages: 128 pages, approx. 10 black and white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 180 x 120. .
Publisher
LID Publishing
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781911498315
ISBN
9781911498315
Hardback
Condition: New

€ 13.99
€ 11.81

Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd London
Number of pages
244
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470032725
ISBN
9780470032725
Hardback
Condition: New

€ 42.99
€ 33.55

Hardcover. Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. Num Pages: 208 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 151 x 20. Weight in Grams: 456.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118756232
ISBN
9781118756232
Hardback
Condition: New

€ 23.99
€ 17.67

Hardback. .
Publisher
Disney Book Publishing Inc. United States
Number of pages
208
Format
Hardback
Publication date
2011
Edition
Revised, Updated
Condition
New
SKU
V9781423145844
ISBN
9781423145844
Hardback
Condition: New

€ 26.99
€ 23.17

Paperback. .
Publisher
Elsevier Science & Technology
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780124166905
ISBN
9780124166905
Paperback
Condition: New

€ 52.99
€ 50.65

Paperback. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges. Num Pages: 296 pages, B&W diagrams. BIC Classification: KJD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 136 x 22. Weight in Grams: 368.
Publisher
Nicholas Brealey Publishing
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781857886283
ISBN
9781857886283
Paperback
Condition: New

€ 19.99
€ 15.06

Hardcover.

Bring Disney-level customer experience to your organization with insider guidance

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Num Pages: 304 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 502.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119028659
ISBN
9781119028659
Hardback
Condition: New

€ 27.99
€ 21.09

Hardback. . Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox. Num Pages: 300 pages, index. BIC Classification: KJM; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 562. Less than five per cent of the world's firms achieve the full potential of their customer relationship initiatives . the rest are caught in its paradox." Includes index. Commissioning organisation: John McKean. x, 287 p. ill. 24 cm. Publ". Keywords: "Business, Finance & Law - Management - Information Management,Business, Finance & Law - Sales & Marketing - Customer Services,Special Fe"
Condition
Used, Like New
Edition
1st Edition
Publisher
John Wiley & Sons Inc Dublin, Ireland
Number of pages
300
Format
Hardback
Publication date
1999
SKU
KEX0160429
ISBN
9780471988014
Hardback
Condition: Used, Like New

€ 4.99

Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
Publisher
John Wiley & Sons Inc
Number of pages
336
Format
Paperback
Publication date
2012
Edition
2nd
Condition
New
SKU
V9781118232651
ISBN
9781118232651
Paperback
Condition: New

€ 20.99
€ 18.33

Paperback. .
Publisher
Hothive Books United Kingdom
Number of pages
56
Format
Paperback
Publication date
2011
Condition
New
SKU
V9781906316778
ISBN
9781906316778
Paperback
Condition: New

€ 8.99
€ 7.88

Hardcover. Editor(s): Wang, Chenglu. Num Pages: 288 pages, tables, graphs, charts. BIC Classification: 1FPC; KJS. Category: (G) General (US: Trade). Dimension: 262 x 189 x 21. Weight in Grams: 742.
Publisher
Nova Science Publishers Inc United States
Number of pages
288
Format
Hardback
Publication date
2010
Condition
New
SKU
V9781617616891
ISBN
9781617616891
Hardback
Condition: New

€ 283.00
€ 191.78

Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
400
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470613580
ISBN
9780470613580
Hardback
Condition: New

€ 33.99
€ 24.51

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781305507272
ISBN
9781305507272
Paperback
Condition: New

€ 101.15

Paperback. A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. Series: Business Myths. Num Pages: 224 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479596
ISBN
9780749479596
Paperback
Condition: New

€ 26.99
€ 23.78

Hardback. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Num Pages: 384 pages, Illustrations. BIC Classification: JMH; KJS; VSP. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 34. Weight in Grams: 652.
Publisher
McGraw-Hill Education - Europe New York
Number of pages
384
Format
Hardback
Publication date
2001
Edition
Illustrated
Condition
New
SKU
V9780071364157
ISBN
9780071364157
Hardback
Condition: New

€ 35.99
€ 26.29

Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
Publisher
Nova Science Publishers Inc
Format
Hardback
Publication date
2016
Edition
UK ed.
Condition
New
SKU
V9781634853187
ISBN
9781634853187
Hardback
Condition: New

€ 200.11
€ 149.87

Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780749471064
ISBN
9780749471064
Paperback
Condition: New

€ 35.99
€ 33.15

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