Sales & marketing
Results 1849 - 1872 of 2513
Sales & marketing
Paperback. Suitable for brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social, this book is published in association with the American Advertising Research Foundation, does just that. Num Pages: 318 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 283 x 218 x 26. Weight in Grams: 1188.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693770
- ISBN
- 9789063693770
Paperback
Condition: New
€ 42.58
€ 42.58
Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454005
- ISBN
- 9780749454005
Hardback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93
Hardback. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Num Pages: 216 pages, 0, 18 black & white tables, 10 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 18. Weight in Grams: 452.
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2009th Edition
- Condition
- New
- SKU
- V9780230220928
- ISBN
- 9780230220928
Hardback
Condition: New
€ 92.18
€ 92.18
Paperback. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Num Pages: 272 pages, illustrations, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 153 x 17. Weight in Grams: 496. 272 pages, illustrations, index. Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 233 x 153 x 17. Weight: 496.
- Publisher
- GOWER PUBLISHING CO
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 1995
- Edition
- New edition
- Condition
- New
- SKU
- V9780566076893
- ISBN
- 9780566076893
Paperback
Condition: New
€ 36.03
€ 36.03
Paperback. The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 19. Weight in Grams: 380.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071714044
- ISBN
- 9780071714044
Paperback
Condition: New
€ 31.99€ 22.75
€ 31.99
€ 22.75
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 51.99€ 50.77
€ 51.99
€ 50.77
Hardback. Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 303 pages, biography. BIC Classification: KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 165 x 27. Weight in Grams: 490.
- Publisher
- Palgrave Macmillan
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780230340343
- ISBN
- 9780230340343
Hardback
Condition: New
€ 65.92€ 57.55
€ 65.92
€ 57.55
Hardback. Product Information Management Series: Management for Professionals. Num Pages: 179 pages, 1 black & white illustrations, 53 colour illustrations, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 16. Weight in Grams: 426.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319048840
- ISBN
- 9783319048840
Hardback
Condition: New
€ 96.71
€ 96.71
Hardcover. This is a follow-up to the author's successful Power Base Selling. It provides step-by-step guidance and instruction for defeating your sales competition and offers tips on ranking sales opportunities, identifying accounts worth pursuing, establishing personal credibility, and more. Num Pages: 240 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 163 x 23. Weight in Grams: 540.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2002
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471061809
- ISBN
- 9780471061809
Hardback
Condition: New
€ 41.99€ 32.33
€ 41.99
€ 32.33
Paperback. Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. Num Pages: 230 pages, biography. BIC Classification: KCK; KJMV2; KJSM; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 361.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 230
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349467198
- ISBN
- 9781349467198
Paperback
Condition: New
€ 63.31
€ 63.31
Paperback. Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 15. Weight in Grams: 284.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118896655
- ISBN
- 9781118896655
Paperback
Condition: New
€ 25.99€ 19.44
€ 25.99
€ 19.44
Paperback. Turn leads into prospects, Learn more about the client's needs, Convey the ability to meet the client's demands, Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time! Num Pages: 160 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 143 x 11. Weight in Grams: 162.
- Publisher
- Adams Media
- Format
- Paperback
- Publication date
- 2014
- Edition
- Seventh Edition
- Condition
- New
- SKU
- V9781440572173
- ISBN
- 9781440572173
Paperback
Condition: New
€ 16.99€ 12.68
€ 16.99
€ 12.68
Paperback. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Num Pages: 240 pages, 300 colour illustrations. BIC Classification: JFCK; KJS; KNSX. Category: (G) General (US: Trade). Dimension: 259 x 192 x 18. Weight in Grams: 864.
- Publisher
- Laurence King Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781780675664
- ISBN
- 9781780675664
Paperback
Condition: New
€ 44.99€ 30.33
€ 44.99
€ 30.33
Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118844397
- ISBN
- 9781118844397
Hardback
Condition: New
€ 26.99€ 21.98
€ 26.99
€ 21.98
Paperback. Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships. Num Pages: 374 pages, 80 colour line drawings. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 245 x 189 x 17. Weight in Grams: 720.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 376
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199211562
- ISBN
- 9780199211562
Paperback
Condition: New
€ 97.50
€ 97.50
Paperback. .
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060570156
- ISBN
- 9780060570156
Paperback
Condition: New
€ 15.99€ 12.58
€ 15.99
€ 12.58
Paperback. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This book explains how public affairs (PA) is now more than just political lobbying. It examines the methods PA professionals use to make an impact. Editor(s): Institute of Public Relations. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 158 x 16. Weight in Grams: 294.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749444723
- ISBN
- 9780749444723
Paperback
Condition: New
€ 36.99€ 33.15
€ 36.99
€ 33.15
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 17. Weight in Grams: 338.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650368
- ISBN
- 9781632650368
Paperback
Condition: New
€ 17.99€ 17.53
€ 17.99
€ 17.53
Paperback. Learn in a week, what the leading experts on customer care learn in a lifetime. Series: Teach Yourself. Num Pages: 128 pages, Diagrams and cartoons throughout. BIC Classification: KJSU; VSC. Category: (G) General (US: Trade). Dimension: 131 x 197 x 11. Weight in Grams: 150.
- Publisher
- John Murray Press
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781444159851
- ISBN
- 9781444159851
Paperback
Condition: New
€ 15.99€ 11.81
€ 15.99
€ 11.81
paperback.
- Publisher
- South-Western College Pub
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781133629382
- ISBN
- 9781133629382
Paperback
Condition: New
€ 68.76
€ 68.76
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 192.20
€ 192.20
Paperback. This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. Series: MBA Series. Num Pages: 544 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 157 x 28. Weight in Grams: 816.
- Publisher
- Macmillan Education UK United Kingdom
- Number of pages
- 584
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781137300294
- ISBN
- 9781137300294
Paperback
Condition: New
€ 77.23€ 69.44
€ 77.23
€ 69.44
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 199 x 241 x 13. Weight in Grams: 694.
- Publisher
- powerHouse Books
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781576877319
- ISBN
- 9781576877319
Paperback
Condition: New
€ 20.99€ 20.72
€ 20.99
€ 20.72
Paperback. Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. This book can help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 155 x 16. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749464738
- ISBN
- 9780749464738
Paperback
Condition: New
€ 36.99€ 33.15
€ 36.99
€ 33.15