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Sales & marketing

Results 169 - 192 of 1151

Sales & marketing

Hardcover. Make your online customers happy and create new ones with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. Num Pages: 252 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 25. Weight in Grams: 446.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
252
Condition
New
SKU
V9780470637708
ISBN
9780470637708
Hardback
Condition: New

€ 25.99
€ 21.09

Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.

* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
254
Condition
New
SKU
V9780470638453
ISBN
9780470638453
Hardback
Condition: New

€ 27.99
€ 23.15

Hardcover. The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 24. Weight in Grams: 462.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780470639337
ISBN
9780470639337
Hardback
Condition: New

€ 30.99
€ 24.10

Hardcover. A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. Series: Wiley and SAS Business Series. Num Pages: 304 pages, Illustrations, maps. BIC Classification: KJSP; KJSU; KNTT. Category: (P) Professional & Vocational. Dimension: 160 x 235 x 26. Weight in Grams: 508.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9780470647547
ISBN
9780470647547
Hardback
Condition: New

€ 59.21
€ 49.36

Hardcover. How building relationships is the answer to economic recovery Customers are obviously at the core of any business. However, most customers' trust in business is at an historic low, and many customers feel let down by businesses they formerly trusted. Num Pages: 166 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 204 x 136 x 18. Weight in Grams: 286.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
166
Condition
New
SKU
V9780470687932
ISBN
9780470687932
Hardback
Condition: New

€ 23.99
€ 19.33

Hardcover. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
448
Condition
New
SKU
V9780470740316
ISBN
9780470740316
Hardback
Condition: New

€ 62.64

Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
372
Condition
New
SKU
V9780470743973
ISBN
9780470743973
Hardback
Condition: New

€ 89.16

Hardcover. Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands. Num Pages: 288 pages, Illustrations. BIC Classification: 1F; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 31. Weight in Grams: 562.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780470826478
ISBN
9780470826478
Hardback
Condition: New

€ 47.44

Hardcover. How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 34. Weight in Grams: 612.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780470827413
ISBN
9780470827413
Hardback
Condition: New

€ 35.99
€ 35.94

Hardcover. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. Num Pages: 248 pages, Illustrations. BIC Classification: KJMD; KJSM. Category: (P) Professional & Vocational. Dimension: 251 x 177 x 19. Weight in Grams: 582.
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470844243
ISBN
9780470844243
Hardback
Condition: New

€ 51.02

Hardcover. Statistical complex survey analysis is a means to analyse the results, and gain information about a large population based on a complex survey of a sample of that population. A complex survey is a sample survey that divides the population into subgroups and collecting information from clusters within each subgroup and combining the results. Series: Statistics in Practice. Num Pages: 360 pages, Illustrations. BIC Classification: GPH; GPS; KJSM. Category: (P) Professional & Vocational. Dimension: 245 x 167 x 25. Weight in Grams: 664.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
360
Condition
New
SKU
V9780470847695
ISBN
9780470847695
Hardback
Condition: New

€ 144.20

Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780470848227
ISBN
9780470848227
Hardback
Condition: New

€ 53.77

Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470848234
ISBN
9780470848234
Hardback
Condition: New

€ 53.77

Hardcover. Service Level Management (SLM) is a way of analyzing services viewed in the context of users or service consumers, their requirements, their priorities. This is the first book available which applies quality of service techniques and technologies to wireless/mobile networks 3G/UMTS. Num Pages: 180 pages, Illustrations. BIC Classification: KJSU; TJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 18. Weight in Grams: 424.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
180
Condition
New
SKU
V9780470848487
ISBN
9780470848487
Hardback
Condition: New

€ 141.06

Hardcover. CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Num Pages: 224 pages, glossary, index. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 151 x 22. Weight in Grams: 478.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470848531
ISBN
9780470848531
Hardback
Condition: New

€ 62.63

Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470855393
ISBN
9780470855393
Hardback
Condition: New

€ 57.57

Hardcover. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. Num Pages: 178 pages, Illustrations :. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 196 x 19. Weight in Grams: 538.
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
178
Condition
New
SKU
V9780470862117
ISBN
9780470862117
Hardback
Condition: New

€ 42.99
€ 33.52

Paperback. Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27. Num Pages: 340 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 25. Weight in Grams: 526.
Format
Paperback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
340
Condition
New
SKU
V9780470868508
ISBN
9780470868508
Paperback
Condition: New

€ 33.52

Hardcover. Learn the crucial ins and outs of the world s largest market The U. S government market represents the largest single market anywhere. Num Pages: 234 pages. BIC Classification: 1KBB; JPQ; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 23. Weight in Grams: 436.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
234
Condition
New
SKU
V9780470881330
ISBN
9780470881330
Hardback
Condition: New

€ 31.99
€ 24.98

Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470888018
ISBN
9780470888018
Hardback
Condition: New

€ 25.99
€ 21.24

Paperback. The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program. Num Pages: 544 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 229 x 38. Weight in Grams: 1020.
Format
Paperback
Publication date
2012
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
544
Condition
New
SKU
V9780470900000
ISBN
9780470900000
Paperback
Condition: New

€ 79.10

Hardcover. Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Num Pages: 252 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 21. Weight in Grams: 404.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
252
Condition
New
SKU
V9780470900192
ISBN
9780470900192
Hardback
Condition: New

€ 25.99
€ 21.24

Hardcover. Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Num Pages: 236 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 24. Weight in Grams: 456.

Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
236
Condition
New
SKU
V9780470907399
ISBN
9780470907399
Hardback
Condition: New

€ 25.99
€ 21.18

Hardcover. ? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 456.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470910559
ISBN
9780470910559
Hardback
Condition: New

€ 68.09
€ 57.74

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