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Sales & marketing
Results 193 - 216 of 3940
Sales & marketing
Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780470848227
- ISBN
- 9780470848227
Hardback
Condition: New
€ 54.11
€ 54.11
Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470848234
- ISBN
- 9780470848234
Hardback
Condition: New
€ 54.11
€ 54.11
Hardcover. Service Level Management (SLM) is a way of analyzing services viewed in the context of users or service consumers, their requirements, their priorities. This is the first book available which applies quality of service techniques and technologies to wireless/mobile networks 3G/UMTS. Num Pages: 180 pages, Illustrations. BIC Classification: KJSU; TJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780470848487
- ISBN
- 9780470848487
Hardback
Condition: New
€ 141.99
€ 141.99
Hardcover. CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Num Pages: 224 pages, glossary, index. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 151 x 22. Weight in Grams: 478.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470848531
- ISBN
- 9780470848531
Hardback
Condition: New
€ 63.03
€ 63.03
Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470855393
- ISBN
- 9780470855393
Hardback
Condition: New
€ 57.93
€ 57.93
Hardcover. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. Num Pages: 178 pages, Illustrations :. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 196 x 19. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 178
- Condition
- New
- SKU
- V9780470862117
- ISBN
- 9780470862117
Hardback
Condition: New
€ 43.99€ 33.72
€ 43.99
€ 33.72
Paperback. Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27. Num Pages: 340 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 25. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 340
- Condition
- New
- SKU
- V9780470868508
- ISBN
- 9780470868508
Paperback
Condition: New
€ 33.72
€ 33.72
Hardcover. Learn the crucial ins and outs of the world s largest market The U. S government market represents the largest single market anywhere. Num Pages: 234 pages. BIC Classification: 1KBB; JPQ; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 23. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 234
- Condition
- New
- SKU
- V9780470881330
- ISBN
- 9780470881330
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470888018
- ISBN
- 9780470888018
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. The Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. The book is a comprehensive tactical, usable, and practical shelf-reference for creating a great sales training program. Num Pages: 544 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 201 x 229 x 38. Weight in Grams: 1020.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 544
- Condition
- New
- SKU
- V9780470900000
- ISBN
- 9780470900000
Paperback
Condition: New
€ 79.61
€ 79.61
Hardcover. Distinguish yourself as a "Sales Master" and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Num Pages: 252 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 21. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 252
- Condition
- New
- SKU
- V9780470900192
- ISBN
- 9780470900192
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. Ruthlessly focus on what's convenient for customers, not what's convenient for you
Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Num Pages: 236 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 24. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470907399
- ISBN
- 9780470907399
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. ? Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470910559
- ISBN
- 9780470910559
Hardback
Condition: New
€ 68.37€ 58.11
€ 68.37
€ 58.11
Hardcover. In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Num Pages: 272 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 26. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470920107
- ISBN
- 9780470920107
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Hardcover. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. Num Pages: 302 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 158 x 236 x 27. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 302
- Condition
- New
- SKU
- V9780470935514
- ISBN
- 9780470935514
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. Num Pages: 504 pages, Illustrations, ports. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 28. Weight in Grams: 746.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470945018
- ISBN
- 9780470945018
Paperback
Condition: New
€ 32.99€ 29.83
€ 32.99
€ 29.83
Hardcover. Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Num Pages: 184 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 22. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 184
- Condition
- New
- SKU
- V9780470976319
- ISBN
- 9780470976319
Hardback
Condition: New
€ 28.63
€ 28.63
Paperback. Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. Num Pages: 422 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 24. Weight in Grams: 776.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 422
- Condition
- New
- SKU
- V9780470998229
- ISBN
- 9780470998229
Paperback
Condition: New
€ 68.08
€ 68.08
Hardcover. Reveals why customers must be the driving force behind your quality effort, how you can exceed customers' performance expectations, and how you can effectively recover from service mistakes. This title shows how to engineer a program of continuous quality improvement by assuming a specific leadership role. Num Pages: 240 pages, Ill. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 270 x 187 x 20. Weight in Grams: 630.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471023227
- ISBN
- 9780471023227
Hardback
Condition: New
€ 122.87
€ 122.87
Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471042204
- ISBN
- 9780471042204
Hardback
Condition: New
€ 65.40€ 55.72
€ 65.40
€ 55.72
Paperback. A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Num Pages: 352 pages, Illustrations, forms. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 178 x 25. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471080145
- ISBN
- 9780471080145
Paperback
Condition: New
€ 34.99€ 28.00
€ 34.99
€ 28.00
Hardcover. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Num Pages: 592 pages, Illustrations, facsims. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 40. Weight in Grams: 1048.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780471109464
- ISBN
- 9780471109464
Hardback
Condition: New
€ 62.43€ 53.33
€ 62.43
€ 53.33
Hardcover. From the source you trust most-everything you need to start up, grow, and prosper in international trade. If you're excited by the opportunities you see in international trade but nervous about facing a world of problems you don't understand, you've come to the right place. Series: Entrepreneur Magazine. Num Pages: 256 pages, Illustrations, forms. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 162 x 25. Weight in Grams: 564.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471110583
- ISBN
- 9780471110583
Hardback
Condition: New
€ 95.12€ 79.61
€ 95.12
€ 79.61
Paperback. Thousands of products that are successfully developed and marketed domestically never realize the potential they have in the foreign market. The information provided in this guide enables business people to gain access to previously unreachable foreign markets. Num Pages: 272 pages, forms. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 15. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471110590
- ISBN
- 9780471110590
Paperback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77