Sales & marketing
Results 25 - 48 of 1356
Sales & marketing
Hardcover. Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship. Num Pages: 224 pages, , black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 21. Weight in Grams: 460.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470455852
- ISBN
- 9780470455852
Hardback
Condition: New
€ 35.99€ 25.92
€ 35.99
€ 25.92
Paperback. Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Editor(s): Stevenson, Scott C. Series: Major Gifts Report. Num Pages: 48 pages, black & white illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 274 x 208 x 4. Weight in Grams: 116.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 48
- Condition
- New
- SKU
- V9781118690451
- ISBN
- 9781118690451
Paperback
Condition: New
€ 69.79
€ 69.79
Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780670922857
- ISBN
- 9780670922857
Paperback
Condition: New
€ 20.99€ 15.38
€ 20.99
€ 15.38
Hardcover. The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Series: New Rules Social Media Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 23. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470583784
- ISBN
- 9780470583784
Hardback
Condition: New
€ 25.99€ 20.99
€ 25.99
€ 20.99
Paperback. A guide to maximising your company's potential through PR. It helps the reader to gain an understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders, and more. Series: Creating Success. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 219 x 147 x 12. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Number of pages
- 178
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780749459703
- ISBN
- 9780749459703
Paperback
Condition: New
€ 14.99€ 14.39
€ 14.99
€ 14.39
Hardback. The classic guide to B2B selling--updated with the newest digital strategies Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 568.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 2nd Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780071637084
- ISBN
- 9780071637084
Hardback
Condition: New
€ 46.99€ 40.09
€ 46.99
€ 40.09
Paperback. Num Pages: 216 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 17. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780730309642
- ISBN
- 9780730309642
Paperback
Condition: New
€ 24.99€ 20.31
€ 24.99
€ 20.31
Hardcover. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780241184837
- ISBN
- 9780241184837
Hardback
Condition: New
€ 18.99€ 13.87
€ 18.99
€ 13.87
Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Pearson Education Limited United Kingdom
- Edition
- 0th Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780273727224
- ISBN
- 9780273727224
Paperback
Condition: New
€ 109.11
€ 109.11
Paperback. Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing. Series: No B. S. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Entrepreneur Press
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781599184395
- ISBN
- 9781599184395
Paperback
Condition: New
€ 20.99€ 19.52
€ 20.99
€ 19.52
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164140
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164403
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164404
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164405
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257297
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257298
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257299
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- FT Publishing International
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780273792918
- ISBN
- 9780273792918
Paperback
Condition: New
€ 20.80
€ 20.80
Hardcover. Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken. Num Pages: 224 pages, 400 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 225 x 279 x 26. Weight in Grams: 1326.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Thames and Hudson Ltd
- Condition
- New
- SKU
- 9780500516720
- ISBN
- 9780500516720
Hardback
Condition: New
€ 29.99€ 7.28
€ 29.99
€ 7.28
paperback. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 234 x 24. Weight in Grams: 380.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Portfolio Penguin U.K.
- Condition
- New
- SKU
- 9780241196564
- ISBN
- 9780241196564
Paperback
Condition: New
€ 21.99€ 15.29
€ 21.99
€ 15.29
Paperback. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM; KNSP. Category: (P) Professional & Vocational. Dimension: 174 x 379 x 13. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 274
- Condition
- New
- SKU
- V9780750686662
- ISBN
- 9780750686662
Paperback
Condition: New
€ 65.92
€ 65.92
Hardback. Editor(s): Hutchins, Amber; Tindall, Natalie T. J. Series: Routledge New Directions in Public Relations & Communication Research. Num Pages: 266 pages, 7 black & white illustrations, 5 black & white tables, 7 black & white line drawings. BIC Classification: GTC; JFD; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 165 x 241 x 20. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 266
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781138787728
- ISBN
- 9781138787728
Hardback
Condition: New
€ 218.46
€ 218.46
Paperback. This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. Editor(s): Desbordes, Michel; Richelieu, Andre. Num Pages: 222 pages, illustrations (black and white). BIC Classification: KJS; KNSP; WS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 157 x 22. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138795822
- ISBN
- 9781138795822
Paperback
Condition: New
€ 76.84
€ 76.84
Paperback. Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. Editor(s): Rice, Ronald E.; Atkin, Charles K. Num Pages: 392 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 233 x 187 x 20. Weight in Grams: 664.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- SAGE Publications, Inc
- Edition
- Fourth Edition
- Number of pages
- 392
- Condition
- New
- SKU
- V9781412987707
- ISBN
- 9781412987707
Paperback
Condition: New
€ 247.27
€ 247.27