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Sales & marketing
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Sales & marketing
Paperback. Credit managers control one of the largest assets many companies are likely to have - recoverable debt. This text aims to show how to improve a company's financial stability through an effective credit control framework. Num Pages: 266 pages, index. BIC Classification: 1DBK; KF; KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 17. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 266
- Condition
- New
- SKU
- V9780471975267
- ISBN
- 9780471975267
Paperback
Condition: New
€ 79.37
€ 79.37
Hardback. Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Num Pages: 296 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 161 x 28. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 296
- Condition
- New
- SKU
- V9780471979937
- ISBN
- 9780471979937
Hardback
Condition: New
€ 26.99€ 22.12
€ 26.99
€ 22.12
Hardback. It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors. Num Pages: 248 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780471984573
- ISBN
- 9780471984573
Hardback
Condition: New
€ 54.80
€ 54.80
Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780471987819
- ISBN
- 9780471987819
Paperback
Condition: New
€ 71.67
€ 71.67
Hardback. The rapid growth of consumerism has industry across all sectors scrambling to meet consumer demands and rapid shifts in consumer attitudes. The authors have put forward a system of coping with this level of demand called "Quick Response". Num Pages: 304 pages, bibliography. BIC Classification: KJMV5; KJMV6; KJMV9; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 23. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780471988335
- ISBN
- 9780471988335
Hardback
Condition: New
€ 75.31
€ 75.31
Hardback. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, this title analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond. Num Pages: 284 pages, 15 b/w photographs, 1 table. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- University of California Press United States
- Number of pages
- 284
- Condition
- New
- SKU
- V9780520233706
- ISBN
- 9780520233706
Hardback
Condition: New
€ 74.60€ 57.98
€ 74.60
€ 57.98
Paperback. Num Pages: 330 pages, 25 b/w photographs, 1 line figure. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 151 x 228 x 20. Weight in Grams: 462. The Marketing and Making of a People. 330 pages, illustrations. Cateogry: (G) General (US: Trade). BIC Classification: 1KL; HBJK. Dimension: 151 x 228 x 20. Weight: 460.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of California Press
- Edition
- First Edition, Updated Edition, with a New Preface
- Number of pages
- 330
- Condition
- New
- SKU
- V9780520274693
- ISBN
- 9780520274693
Paperback
Condition: New
€ 33.99€ 24.92
€ 33.99
€ 24.92
Paperback. A guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. Num Pages: 208 pages, appendices, index. BIC Classification: JNK; JNL; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 153 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780631188049
- ISBN
- 9780631188049
Paperback
Condition: New
€ 50.91€ 43.97
€ 50.91
€ 43.97
Paperback. A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data. Num Pages: 160 pages, 0. BIC Classification: KCLT; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 9. Weight in Grams: 226.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780631193555
- ISBN
- 9780631193555
Paperback
Condition: New
€ 42.99€ 33.63
€ 42.99
€ 33.63
Paperback. aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach. Editor(s): Monye, Sylvester O. Num Pages: 320 pages, 0. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 182 x 16. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780631200918
- ISBN
- 9780631200918
Paperback
Condition: New
€ 42.99€ 33.63
€ 42.99
€ 33.63
Paperback. This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Editor(s): Hart, Cathy; Preston, Diane; Rafiq, Mohammed; Kirkup, Malcolm; Walley, Paul. Num Pages: 272 pages, 0. BIC Classification: 1DBK; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 157 x 17. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631201731
- ISBN
- 9780631201731
Paperback
Condition: New
€ 41.12
€ 41.12
Paperback. aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations. Num Pages: 600 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 171 x 25. Weight in Grams: 748.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 600
- Condition
- New
- SKU
- V9780631211266
- ISBN
- 9780631211266
Paperback
Condition: New
€ 48.99€ 38.26
€ 48.99
€ 38.26
Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214229
- ISBN
- 9780631214229
Hardback
Condition: New
€ 106.89
€ 106.89
Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214236
- ISBN
- 9780631214236
Paperback
Condition: New
€ 44.99€ 44.86
€ 44.99
€ 44.86
Paperback. The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. Editor(s): Lewis, Barbara R.; Littler, Dale. Num Pages: 288 pages, 0. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 174 x 15. Weight in Grams: 504.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- New Ed
- Number of pages
- 288
- Condition
- New
- SKU
- V9780631214854
- ISBN
- 9780631214854
Paperback
Condition: New
€ 44.99€ 34.47
€ 44.99
€ 34.47
Hardback. Series: Economic Studies. Num Pages: 312 pages, Illustrations. BIC Classification: JFFT; KJSM. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 278 x 154 x 26. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 1986
- Publisher
- Harvard University Press
- Condition
- New
- SKU
- V9780674166356
- ISBN
- 9780674166356
Hardback
Condition: New
€ 56.78€ 52.48
€ 56.78
€ 52.48
Hardback. Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts. Num Pages: 320 pages, 100 halftones. BIC Classification: 1D; 3JB; HBJD; HBLH; HBTB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 265 x 215 x 23. Weight in Grams: 1106.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Princeton University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780691130194
- ISBN
- 9780691130194
Hardback
Condition: New
€ 88.81€ 68.64
€ 88.81
€ 68.64
Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
- Publication date
- 2012
- Publisher
- John Wiley & Sons Australia Ltd
- Edition
- 2nd Edition
- Condition
- New
- Format
- Hardback
- SKU
- V9780730303411
- ISBN
- 9780730303411
Hardback
Condition: New
€ 72.76
€ 72.76
Paperback. A history of the PR industry, and how it has shaped and corrupted politics. Num Pages: 240 pages, 8 figures. BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 214 x 135 x 14. Weight in Grams: 306.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Pluto Press United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780745326887
- ISBN
- 9780745326887
Paperback
Condition: New
€ 33.99€ 22.94
€ 33.99
€ 22.94
Hardback. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Editor(s): Sanchez, Ron; Freiling, Jorg. Series: Research in Competence-based Management. Num Pages: 282 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 15. Weight in Grams: 490. Series: Research in Competence-based Management. 282 pages, Illustrations. Editor(s): Sanchez, Ron; Freiling, Jorg. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJS. Dimension: 235 x 160 x 15. Weight: 490.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Limited
- Edition
- 1st Edition
- Number of pages
- 282
- Condition
- New
- SKU
- V9780762312092
- ISBN
- 9780762312092
Hardback
Condition: New
€ 129.56
€ 129.56