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Sales & marketing

Results 361 - 380 of 1150

Sales & marketing

Hardback. Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. Num Pages: 416 pages. BIC Classification: KJS; TVT. Category: (P) Professional & Vocational. Dimension: 250 x 177 x 24. Weight in Grams: 954.
Format
Hardback
Publication date
2016
Publisher
John Wiley and Sons Ltd
Edition
2nd Edition
Condition
New
SKU
V9781118845509
ISBN
9781118845509
Hardback
Condition: New

€ 131.04

Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118893814
ISBN
9781118893814
Hardback
Condition: New

€ 31.99
€ 24.98

Hardcover. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 181 x 22. Weight in Grams: 428.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118943007
ISBN
9781118943007
Hardback
Condition: New

€ 26.99
€ 22.15

Hardcover. Num Pages: 272 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 28. Weight in Grams: 458.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119002581
ISBN
9781119002581
Hardback
Condition: New

€ 25.99
€ 21.18

Hardcover. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 24. Weight in Grams: 424.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119037316
ISBN
9781119037316
Hardback
Condition: New

€ 20.99
€ 18.33

Hardcover. A "how-to" guide to boosting sales through predictive and prescriptive analytics

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 224 x 26. Weight in Grams: 414.

Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119043126
ISBN
9781119043126
Hardback
Condition: New

€ 31.09

Hardback. Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. Num Pages: 192 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 21. Weight in Grams: 370.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119100256
ISBN
9781119100256
Hardback
Condition: New

€ 31.99
€ 24.98

Paperback. Are your sales presentations stuck in the 20th century? Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Num Pages: 384 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 33. Weight in Grams: 516.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119104025
ISBN
9781119104025
Paperback
Condition: New

€ 24.99
€ 18.53

Paperback. The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Format
Paperback
Publication date
2016
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781119114093
ISBN
9781119114093
Paperback
Condition: New

€ 27.99
€ 23.07

Paperback. Don't chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. Num Pages: 384 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 22. Weight in Grams: 512.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119120506
ISBN
9781119120506
Paperback
Condition: New

€ 26.99
€ 22.19

Hardback. Your digital presence tells the story of who you are.. so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 142 x 219 x 15. Weight in Grams: 426.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9781119940715
ISBN
9781119940715
Hardback
Condition: New

€ 23.99
€ 19.29

Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
280
Condition
New
SKU
V9781119953388
ISBN
9781119953388
Paperback
Condition: New

€ 40.99
€ 31.49

Hardcover. This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Editor(s): Littler, Dale. Series: Blackwell Encyclopaedia of Management. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 28. Weight in Grams: 872.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
Volume 9
Number of pages
416
Condition
New
SKU
V9781405102544
ISBN
9781405102544
Hardback
Condition: New

€ 132.62
€ 109.84

Paperback. PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21 st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Num Pages: 368 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 239 x 189 x 20. Weight in Grams: 714.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9781405144087
ISBN
9781405144087
Paperback
Condition: New

€ 53.72

Hardback. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. Editor(s): Wright, Simon; McCrea, Diane. Num Pages: 312 pages, 85. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 253 x 180 x 21. Weight in Grams: 822.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781405150583
ISBN
9781405150583
Hardback
Condition: New

€ 242.52

Paperback. Will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services. Num Pages: 288 pages, Illustrations. BIC Classification: AM; KJS; TN. Category: (P) Professional & Vocational. Dimension: 245 x 174 x 16. Weight in Grams: 520.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781405181877
ISBN
9781405181877
Paperback
Condition: New

€ 75.24

Hardback. This comprehensive collection offers a complete introduction to one of the most popular literary forms of the Victorian period, its key authors and works, its major themes, and its lasting legacy. Editor(s): Gilbert, Pamela K. Series: Blackwell Companions to Literature and Culture. Num Pages: 680 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 41. Weight in Grams: 1354.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
680
Condition
New
SKU
V9781405195584
ISBN
9781405195584
Hardback
Condition: New

€ 51.19

Paperback. Discover how to extend brand reach and forming key business relationships through social media. With this guide, two highly respected experts in ecommerce, online marketing, and social media clearly explain how to increase online sales using social media, complete with case studies. Num Pages: 310 pages, black & white illustrations, figures. BIC Classification: KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 234 x 177 x 16. Weight in Grams: 514.
Format
Paperback
Publication date
2014
Publisher
O´Reilly Media United States
Edition
1st Edition
Number of pages
300
Condition
New
SKU
V9781449366360
ISBN
9781449366360
Paperback
Condition: New

€ 42.99
€ 41.25

Paperback. aeo Illustrates how to become more responsive to th needs of individual customers aeo Integrates theory from many different disciplines including -- management -- marketing -- informationn systems -- economics -- law -- logistics aeo Contains numerous examples. Series: Total Quality Management. Num Pages: 286 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 142 x 21. Weight in Grams: 502.
Format
Paperback
Publication date
1996
Publisher
Basil Blackwell Inc, US United States
Edition
1st Edition
Number of pages
286
Condition
New
SKU
V9781557865052
ISBN
9781557865052
Paperback
Condition: New

€ 34.99
€ 27.83

Paperback. Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Editor(s): Bagozzi, Richard (University of Michigan USA). Num Pages: 416 pages, 0. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 193 x 23. Weight in Grams: 766.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
416
Condition
New
SKU
V9781557865496
ISBN
9781557865496
Paperback
Condition: New

€ 52.99
€ 41.15

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