Sales & marketing
Results 341 - 360 of 1315
Sales & marketing
Hardcover. Providing information on how to target, win, and retain profitable customers, this book presents an overview of the basic marketing functions - segmentation, positioning, brand building, situational analyses, and tactical planning - as they relate specifically to the financial services industry. Series: Bloomberg Financial. Num Pages: 196 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 186 x 261 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Bloomberg Press
- Edition
- 2nd Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118065716
- ISBN
- 9781118065716
Hardback
Condition: New
€ 70.99€ 59.65
€ 70.99
€ 59.65
Hardcover. The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Series: Wiley and SAS Business Series. Num Pages: 176 pages, Illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 18. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781118099841
- ISBN
- 9781118099841
Hardback
Condition: New
€ 46.99€ 36.34
€ 46.99
€ 36.34
Hardcover. A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Num Pages: 198 pages, Illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 230 x 162 x 22. Weight in Grams: 416.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 198
- Condition
- New
- SKU
- V9781118101025
- ISBN
- 9781118101025
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Hardcover. The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Num Pages: 224 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 21. Weight in Grams: 402.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118106242
- ISBN
- 9781118106242
Hardback
Condition: New
€ 41.99€ 32.53
€ 41.99
€ 32.53
Hardcover. Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 13. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118134665
- ISBN
- 9781118134665
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Paperback. Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 232 x 16. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118147849
- ISBN
- 9781118147849
Paperback
Condition: New
€ 41.99€ 32.33
€ 41.99
€ 32.33
Paperback. Combine social media with traditional marketing techniques for solid results! * Explains how companies can drive their sales and make their marketing more effective by combining traditional marketing techniques with new methods such as social media. Num Pages: 270 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 20. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 270
- Condition
- New
- SKU
- V9781118156292
- ISBN
- 9781118156292
Paperback
Condition: New
€ 19.99€ 17.27
€ 19.99
€ 17.27
Hardcover. Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere.3. 5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. Series: Bloomberg Financial. Num Pages: 304 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 548.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Bloomberg Press United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781118208014
- ISBN
- 9781118208014
Hardback
Condition: New
€ 56.20€ 48.00
€ 56.20
€ 48.00
Hardcover. A guide to refocusing your business on those who matter most: customers and employees.
Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 229 x 162 x 23. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9781118217221
- ISBN
- 9781118217221
Hardback
Condition: New
€ 25.99€ 21.16
€ 25.99
€ 21.16
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9781118231937
- ISBN
- 9781118231937
Paperback
Condition: New
€ 20.99€ 18.21
€ 20.99
€ 18.21
Hardcover. Helps readers to learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. This title demonstrates how to integrate mobile into marketing programs and how to effectively measure it. Num Pages: 206 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 162 x 21. Weight in Grams: 402.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9781118243268
- ISBN
- 9781118243268
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardcover. From the Dachis Group the global leader in social business comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 23. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118273210
- ISBN
- 9781118273210
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Hardcover. An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000. anything top level domain universe. How will you evolve your. Num Pages: 230 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781118312629
- ISBN
- 9781118312629
Hardback
Condition: New
€ 66.38
€ 66.38
Hardcover. Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 26. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781118336038
- ISBN
- 9781118336038
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118340516
- ISBN
- 9781118340516
Hardback
Condition: New
€ 27.99€ 22.91
€ 27.99
€ 22.91
Hardcover. Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Num Pages: 220 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 21. Weight in Grams: 422.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Wiley
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781118428375
- ISBN
- 9781118428375
Hardback
Condition: New
€ 25.99€ 21.20
€ 25.99
€ 21.20
Hardcover. A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. Num Pages: 304 pages, black & white illustrations, black & white tables, figures. BIC Classification: 1FKA; 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9781118446232
- ISBN
- 9781118446232
Hardback
Condition: New
€ 35.99€ 28.78
€ 35.99
€ 28.78
Hardcover. As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 283 x 221 x 17. Weight in Grams: 988.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118457474
- ISBN
- 9781118457474
Hardback
Condition: New
€ 50.85
€ 50.85
Paperback. Get a handle on the most up--to--date selling strategies and techniques that will help you grow your business. Num Pages: 366 pages, Illustrations (black and white). BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 140 x 21. Weight in Grams: 464.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Revised edition
- Number of pages
- 366
- Condition
- New
- SKU
- V9781118489437
- ISBN
- 9781118489437
Paperback
Condition: New
€ 17.99€ 15.47
€ 17.99
€ 15.47
Hardcover. Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Num Pages: 396 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 27. Weight in Grams: 712.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Number of pages
- 398
- Condition
- New
- SKU
- V9781118489529
- ISBN
- 9781118489529
Hardback
Condition: New
€ 47.40
€ 47.40