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Sales & marketing
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Sales & marketing
Paperback. Covers the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. This title also includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 124 x 11. Weight in Grams: 134.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 130
- Condition
- New
- SKU
- V9781841122137
- ISBN
- 9781841122137
Paperback
Condition: New
€ 11.99€ 11.69
€ 11.99
€ 11.69
Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841122311
- ISBN
- 9781841122311
Paperback
Condition: New
€ 13.99€ 12.65
€ 13.99
€ 12.65
Paperback. Covers the key aspects of free agency, from finding and using business advice to researching the market for your skills, and from managing your cash flow to selling yourself. This title includes a glossary of key concepts and a comprehensive resources guide. It is suitable for people who need to master business thinking and practice quickly. Series: ExpressExec S. Num Pages: 112 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 175 x 126 x 9. Weight in Grams: 106.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 112
- Condition
- New
- SKU
- V9781841123097
- ISBN
- 9781841123097
Paperback
Condition: New
€ 15.99€ 13.59
€ 15.99
€ 13.59
Paperback. Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. This title features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara. Series: ExpressExec S. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 128 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841123141
- ISBN
- 9781841123141
Paperback
Condition: New
€ 11.99€ 11.69
€ 11.99
€ 11.69
Paperback. Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand. This title provides examples from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers, David Aaker, Philip Kotler, and more. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 123 x 9. Weight in Grams: 126.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 130
- Condition
- New
- SKU
- V9781841124100
- ISBN
- 9781841124100
Paperback
Condition: New
€ 15.99€ 13.59
€ 15.99
€ 13.59
Paperback. The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends. Series: Ultimate S. Num Pages: 246 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 155 x 13. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781841124391
- ISBN
- 9781841124391
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages, black & white illustrations. BIC Classification: KJSP; KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 124 x 177 x 9. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124520
- ISBN
- 9781841124520
Paperback
Condition: New
€ 15.99€ 13.59
€ 15.99
€ 13.59
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 174 x 125 x 12. Weight in Grams: 118.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124537
- ISBN
- 9781841124537
Paperback
Condition: New
€ 9.99€ 9.79
€ 9.99
€ 9.79
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 124 x 10. Weight in Grams: 120.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1St Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124544
- ISBN
- 9781841124544
Paperback
Condition: New
€ 9.99€ 9.79
€ 9.99
€ 9.79
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 122 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 125 x 7. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841124551
- ISBN
- 9781841124551
Paperback
Condition: New
€ 15.99€ 13.53
€ 15.99
€ 13.53
Paperback. The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 152 x 8. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124575
- ISBN
- 9781841124575
Paperback
Condition: New
€ 15.99€ 13.53
€ 15.99
€ 13.53
Paperback. The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 120 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 175 x 134 x 7. Weight in Grams: 122.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Capstone
- Number of pages
- 120
- Condition
- New
- SKU
- V9781841124599
- ISBN
- 9781841124599
Paperback
Condition: New
€ 15.99€ 13.59
€ 15.99
€ 13.59
Paperback. Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion. Num Pages: 278 pages, figures. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 157 x 18. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841124698
- ISBN
- 9781841124698
Paperback
Condition: New
€ 17.99€ 15.48
€ 17.99
€ 15.48
Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 354
- Condition
- New
- SKU
- V9781841124711
- ISBN
- 9781841124711
Paperback
Condition: New
€ 19.99€ 17.43
€ 19.99
€ 17.43
Paperback. Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing. Num Pages: 300 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 17. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9781841125466
- ISBN
- 9781841125466
Paperback
Condition: New
€ 23.99€ 19.21
€ 23.99
€ 19.21
Paperback. Tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. Num Pages: 170 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 208 x 130 x 13. Weight in Grams: 208.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 170
- Condition
- New
- SKU
- V9781841125763
- ISBN
- 9781841125763
Paperback
Condition: New
€ 13.99€ 12.64
€ 13.99
€ 12.64
Paperback. In Perfect Pitch two executives from leading business consultancy Strategem Ltd. show sales professionals how to develop new, more effective strategies that ensure business growth. Authors Moon and Leach show sales professionals how to employ the best innovations, identify and acquire new customers, and retain existing customers. Num Pages: 232 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 160 x 13. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9781841125817
- ISBN
- 9781841125817
Paperback
Condition: New
€ 19.99€ 17.38
€ 19.99
€ 17.38
Paperback. If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn't work anymore. It's relationships that count. Real selling is about understanding customers' goals and helping them to buy, not topping off a template presentation with a pushy attitude. Num Pages: 206 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 133 x 13. Weight in Grams: 266.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9781841127781
- ISBN
- 9781841127781
Paperback
Condition: New
€ 17.99€ 15.48
€ 17.99
€ 15.48
Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781848211049
- ISBN
- 9781848211049
Hardback
Condition: New
€ 172.33
€ 172.33
Paperback. Information is an element of knowledge that can be stored, processed or transmitted. It is linked to concepts of communication, data, knowledge or representation. In a context of steady increase in the mass of information it is difficult to know what information to look for and where to find them. Num Pages: 92 pages, black & white illustrations. BIC Classification: KJS; UM. Category: (P) Professional & Vocational. Dimension: 159 x 234 x 11. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- ISTE Ltd and John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848217546
- ISBN
- 9781848217546
Paperback
Condition: New
€ 174.85
€ 174.85