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Sales & marketing

Results 461 - 480 of 1828

Sales & marketing

Hardback. Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visiting Professor at Cranfield School of Management ". the most detailed, accurate and pragmatic approach to emergent markets that I know. Num Pages: 248 pages, figures, references, bibliography, index. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 19. Weight in Grams: 518.
Format
Hardback
Publication date
1999
Publisher
John Wiley & Sons Inc New York
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471986218
ISBN
9780471986218
Hardback
Condition: New

€ 63.40

Paperback. This text examines the development of flexible but rigorous management of key areas such as financial reporting, cash flow, risk, budgeting, pricing, and costing. Series: Institute of Export. Num Pages: 352 pages, 0. BIC Classification: KJK; KJM; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 166 x 20. Weight in Grams: 464.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd
Edition
illustrated edition
Number of pages
352
Condition
New
SKU
V9780631191940
ISBN
9780631191940
Paperback
Condition: New

€ 44.99
€ 34.21

Paperback. Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially. Series: Institute of Export. Num Pages: 208 pages, 0. BIC Classification: KJK; KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 226 x 154 x 17. Weight in Grams: 318.
Format
Paperback
Publication date
1994
Publisher
John Wiley and Sons Ltd Dublin, Ireland
Number of pages
208
Condition
New
SKU
V9780631192510
ISBN
9780631192510
Paperback
Condition: New

€ 42.99
€ 33.28

Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
Format
Paperback
Publication date
1995
Publisher
John Wiley and Sons Ltd
Edition
2nd Edition
Condition
New
SKU
V9780631196389
ISBN
9780631196389
Paperback
Condition: New

€ 50.95
€ 43.91

Paperback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JPVH2; KJSA; KNTJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 28.
Format
Paperback
Publication date
2014
Publisher
Princeton University Press United States
Number of pages
216
Condition
New
SKU
V9780691604930
ISBN
9780691604930
Paperback
Condition: New

€ 42.99
€ 31.03

Paperback. Series: Princeton Legacy Library. Num Pages: 322 pages, black & white illustrations. BIC Classification: KCA; KCK; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 457.
Format
Paperback
Publication date
2016
Publisher
Princeton University Press United States
Number of pages
322
Condition
New
SKU
V9780691624952
ISBN
9780691624952
Paperback
Condition: New

€ 54.99
€ 39.68

Hardcover. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 24. Weight in Grams: 512.
Format
Hardback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
Edition
1st Edition
SKU
V9780745664811
ISBN
9780745664811
Hardback
Condition: New

€ 72.40

Paperback. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 23. Weight in Grams: 386.
Format
Paperback
Publication date
2016
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
208
Condition
New
SKU
V9780745664828
ISBN
9780745664828
Paperback
Condition: New

€ 24.66

Hardback. Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 356 pages, black & white illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 675.
Format
Hardback
Publication date
2000
Publisher
Emerald Publishing Limited United States
Number of pages
356
Condition
New
SKU
V9780762303182
ISBN
9780762303182
Hardback
Condition: New

€ 147.13

Paperback. Provides an introductory guide to Microsoft's entry into the Customer Relationship Management (CRM) software marketplace. This book discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, track and convert leads, make informed decisions faster, and provide consistent service. Num Pages: 380 pages, Illustrations. BIC Classification: KJMV7; KJSU; UF. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 22. Weight in Grams: 535.
Format
Paperback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Number of pages
380
Condition
New
Edition
1st Edition
SKU
V9780764516986
ISBN
9780764516986
Paperback
Condition: New

€ 33.99
€ 26.88

Hardback. The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 352 pages, tables, figures, illustrations, index. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 23. Weight in Grams: 811.
Format
Hardback
Publication date
2004
Publisher
Emerald Publishing Group United States
Number of pages
352
Condition
New
Edition
1st Edition
SKU
V9780765613042
ISBN
9780765613042
Hardback
Condition: New

€ 118.31

Hardback. Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 256 pages, tables, figures, bibliographic references, index. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 246 x 174 x 18. Weight in Grams: 634.
Format
Hardback
Publication date
2005
Publisher
Emerald Publishing Group United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780765613059
ISBN
9780765613059
Hardback
Condition: New

€ 118.78

Hardback. Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 226 pages, tables, figures, bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 16. Weight in Grams: 578.
Format
Hardback
Publication date
2007
Publisher
Emerald Publishing Group United States
Edition
1st Edition
Number of pages
226
Condition
New
SKU
V9780765613066
ISBN
9780765613066
Hardback
Condition: New

€ 118.17

Hardback. Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174 x 16. Weight in Grams: 574.
Format
Hardback
Publication date
2008
Publisher
Emerald Publishing Group United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780765620927
ISBN
9780765620927
Hardback
Condition: New

€ 118.17

Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Group United States
Number of pages
216
Condition
New
Edition
1st Edition
SKU
V9780765621276
ISBN
9780765621276
Hardback
Condition: New

€ 112.96

Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 9. Weight in Grams: 260.
Format
Paperback
Publication date
1997
Publisher
Jossey Bass San Francisco
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780787909383
ISBN
9780787909383
Paperback
Condition: New

€ 30.99
€ 23.86

Hardcover. The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. Num Pages: 288 pages, Ill. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 163 x 25. Weight in Grams: 530.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Condition
New
Edition
1st Edition
SKU
V9780787956219
ISBN
9780787956219
Hardback
Condition: New

€ 27.99
€ 22.74

paperback. Series: Cornell International Industrial & Labor Relations Report. Num Pages: 320 pages, black & white illustrations. BIC Classification: 1FPJ; 1KBB; 1MBF; JHBL; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 20. Weight in Grams: 500.
Format
Paperback
Publication date
1999
Publisher
Cornell University Press United States
Number of pages
320
Condition
New
Edition
Illustrated
SKU
V9780801485671
ISBN
9780801485671
Paperback
Condition: New

€ 50.99
€ 45.06

Hardback. This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests. Num Pages: 312 pages, 91 tables, 48 figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 186 x 25. Weight in Grams: 721.
Format
Hardback
Publication date
2007
Publisher
Stanford University Press United States
Number of pages
312
Condition
New
SKU
V9780804756129
ISBN
9780804756129
Hardback
Condition: New

€ 72.16

Hardback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 20. Weight in Grams: 454.
Format
Hardback
Publication date
2016
Publisher
Stanford University Press United States
Number of pages
216
Condition
New
SKU
V9780804788922
ISBN
9780804788922
Hardback
Condition: New

€ 159.26

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