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Sales & marketing
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Sales & marketing
paperback. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique. Num Pages: 256 pages, tables, figures, bibliography, index. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Routledge United States
- Edition
- 3rd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780765622259
- ISBN
- 9780765622259
Paperback
Condition: New
€ 77.82
€ 77.82
paperback. Series: Heritage. Num Pages: black & white illustrations. BIC Classification: 1KBC; HBJK; JFD; KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 229 x 152 x 19. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- University of Toronto Press United States
- Condition
- New
- SKU
- V9781442613072
- ISBN
- 9781442613072
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Cultural Psychology: A Special Issue of the journal of Consumer Psycho...
. Ed(S): Maheswaran, Durairaj; Shavitt, Sharo...
paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Psychology Press United States
- Number of pages
- 70
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805897777
- ISBN
- 9780805897777
Paperback
Condition: New
€ 35.99
€ 35.99
Hardback. Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table. Num Pages: 208 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 19. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780071408790
- ISBN
- 9780071408790
Hardback
Condition: New
€ 51.99€ 36.42
€ 51.99
€ 36.42
Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 234
- Condition
- New
- SKU
- V9780566088476
- ISBN
- 9780566088476
Hardback
Condition: New
€ 173.66
€ 173.66
Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Series: Routledge Interpretive Marketing Research. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 162 x 241 x 19. Weight in Grams: 514.
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9780415776400
- ISBN
- 9780415776400
Hardback
Condition: New
€ 224.27
€ 224.27
paperback. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 234 x 24. Weight in Grams: 380. Very good copy showing minor age and wear
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Portfolio Penguin U.K.
- Condition
- Used, Very Good
- SKU
- KMK0026178
- ISBN
- 9780241196564
Paperback
Condition: Used, Very Good
€ 21.99€ 15.29
€ 21.99
€ 15.29
Hardback. Editor(s): Kemp, Sarah; Hort, Joanne; Hollowood, Tracey. Num Pages: 320 pages. BIC Classification: KJMV6; KJSM; TT. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Format
- Hardback
- Publication date
- 2019
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470671405
- ISBN
- 9780470671405
Hardback
Condition: New
€ 180.45
€ 180.45
Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 432
- Condition
- New
- SKU
- V9780674047082
- ISBN
- 9780674047082
Paperback
Condition: New
€ 35.99€ 30.97
€ 35.99
€ 30.97
Hardback. Addressing the business challenges that globalization poses, this book is designed to help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as their companies expand globally. Num Pages: 219 pages, biography. BIC Classification: KC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 245 x 161 x 25. Weight in Grams: 400.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137502810
- ISBN
- 9781137502810
Hardback
Condition: New
€ 53.22€ 35.06
€ 53.22
€ 35.06
Paperback. Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors. Editor(s): Carney, William Wray; Lymer, Leah-Ann. Num Pages: 536 pages. BIC Classification: 1KBC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 153 x 35. Weight in Grams: 794.
- Publisher
- University of Alberta Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781772120448
- ISBN
- 9781772120448
Paperback
Condition: New
€ 60.32€ 47.43
€ 60.32
€ 47.43
Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
- Publisher
- The Mercier Press Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- 9781781174104
- ISBN
- 9781781174104
Paperback
Condition: New
€ 13.00€ 12.76
€ 13.00
€ 12.76
Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415533584
- ISBN
- 9780415533584
Paperback
Condition: New
€ 63.90
€ 63.90
Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 464
- Format
- Paperback
- Publication date
- 2013
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9780273768395
- ISBN
- 9780273768395
Paperback
Condition: New
€ 110.67
€ 110.67
Paperback. Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 173 x 20. Weight in Grams: 534.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- New and Revised Edition
- Condition
- New
- SKU
- V9780787963880
- ISBN
- 9780787963880
Paperback
Condition: New
€ 24.99€ 20.23
€ 24.99
€ 20.23
Paperback. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780198736424
- ISBN
- 9780198736424
Paperback
Condition: New
€ 21.99€ 17.19
€ 21.99
€ 17.19
Paperback. Num Pages: 100 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 159 x 229 x 11. Weight in Grams: 230.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634850711
- ISBN
- 9781634850711
Paperback
Condition: New
€ 137.22€ 103.86
€ 137.22
€ 103.86
Hardback. Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing, Editor(s): Jean, Bryan; Chiou, Jyh-Shen; Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 235 x 28. Weight in Grams: 572.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781781908969
- ISBN
- 9781781908969
Hardback
Condition: New
€ 156.45
€ 156.45
Paperback. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 152 x 233 x 22. Weight in Grams: 392. Clean copy
- Condition
- Used, Very Good
- Publisher
- Random House Business
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2001
- Edition
- First Edition
- SKU
- KEX0224805
- ISBN
- 9780712680684
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419400
- ISBN
- 9781784419400
Hardback
Condition: New
€ 138.97
€ 138.97