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Sales & marketing
Results 601 - 620 of 3835
Sales & marketing
Urban Social Listening: Potential and Pitfalls for Using Microblogging...
Hollander, Justin B., Graves, Erin, Renski, H...
Hardcover. Num Pages: 108 pages, 1 black & white illustrations, 5 colour illustrations, biography. BIC Classification: JFD; JHB; KJS; RGC. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 278.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137594907
- ISBN
- 9781137594907
Hardback
Condition: New
€ 66.95
€ 66.95
Sustainable Luxury Brands: Evidence from Research and Implications for...
Amatulli, Cesare, de Angelis, Matteo, Costabi...
Hardcover. Series: Palgrave Advances in Luxury. Num Pages: 244 pages, 4 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781137601582
- ISBN
- 9781137601582
Hardback
Condition: New
€ 193.86
€ 193.86
Successful Social Media and Ecommerce Strategies in the Wine Industry
Sznolnoki, Gergely, Thach, Liz, Kolb, Dani
Hardcover. This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Editor(s): Szolnoki, Gergely; Thach, Liz; Kolb, Dani. Num Pages: 182 pages, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 14. Weight in Grams: 385.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2090
- Condition
- New
- SKU
- V9781137602978
- ISBN
- 9781137602978
Hardback
Condition: New
€ 83.55
€ 83.55
The Agrarian Origins of Commerce and Industry. A Study of Peasant Mark...
Hayami, Yujiro; Kawagoe, Toshihiko
Paperback. Series: Studies in the Economies of East and South-East Asia. Num Pages: 202 pages, biography. BIC Classification: KCM; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 202
- Condition
- New
- SKU
- V9781349225163
- ISBN
- 9781349225163
Paperback
Condition: New
€ 65.82
€ 65.82
Paperback. Series: European Economic Interaction and Integration Workshop Papers. Num Pages: 257 pages, biography. BIC Classification: KCM; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 257
- Condition
- New
- SKU
- V9781349228355
- ISBN
- 9781349228355
Paperback
Condition: New
€ 127.40
€ 127.40
Paperback. Num Pages: 379 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1994
- Number of pages
- 379
- Condition
- New
- SKU
- V9781349234257
- ISBN
- 9781349234257
Paperback
Condition: New
€ 195.09
€ 195.09
Paperback. Editor(s): Gerken, Luder. Num Pages: 332 pages, biography. BIC Classification: KCA; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1995
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349242641
- ISBN
- 9781349242641
Paperback
Condition: New
€ 193.98
€ 193.98
Paperback. Editor(s): Hood, N.; Kilis, Robert; Vahlne, Jan-Erik. Num Pages: 314 pages, biography. BIC Classification: GTF; JP; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 314
- Condition
- New
- SKU
- V9781349253968
- ISBN
- 9781349253968
Paperback
Condition: New
€ 127.40
€ 127.40
Paperback. Editor(s): Poyago-Theotoky, Joanna A. Num Pages: 211 pages, biography. BIC Classification: KCD; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 211
- Condition
- New
- SKU
- V9781349258161
- ISBN
- 9781349258161
Paperback
Condition: New
€ 126.56
€ 126.56
Paperback. Num Pages: 174 pages, biography. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2010
- Number of pages
- 174
- Condition
- New
- SKU
- V9781349289714
- ISBN
- 9781349289714
Paperback
Condition: New
€ 65.62
€ 65.62
Paperback. Num Pages: 173 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 173
- Condition
- New
- SKU
- V9781349300013
- ISBN
- 9781349300013
Paperback
Condition: New
€ 54.75
€ 54.75
Paperback. This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital. Series: Finance and Capital Markets Series. Num Pages: 204 pages, biography. BIC Classification: KC; KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9781349306602
- ISBN
- 9781349306602
Paperback
Condition: New
€ 248.38
€ 248.38
Paperback. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Num Pages: 269 pages, 263 black & white illustrations, biography. BIC Classification: KCP; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 419.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 269
- Condition
- New
- SKU
- V9781349317585
- ISBN
- 9781349317585
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples of how adopting multiple perspectives on research can provide a rich explanatory analysis of the construct of 'deficit' in a range of domains. Editor(s): Crichton, J. Series: Communicating in Professions and Organizations. Num Pages: 362 pages, biography. BIC Classification: CBX; CFB; CFG; CFGR; CJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 362
- Condition
- New
- SKU
- V9781349320899
- ISBN
- 9781349320899
Paperback
Condition: New
€ 67.03
€ 67.03
The Historical Consumer. Consumption and Everyday Life in Japan, 1850-...
Francks, Penny. Ed(S): Hunter, Janet
Paperback. This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development. Editor(s): Hunter, Janet. Num Pages: 342 pages, biography. BIC Classification: KCC; KCM; KCP; KCS; KCZ; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 342
- Condition
- New
- SKU
- V9781349324132
- ISBN
- 9781349324132
Paperback
Condition: New
€ 128.07
€ 128.07
Paperback. By exploring how financial, legal and wider socio-economic systems can accelerate or decelerate the harmonization in financial markets, this book connects issues both of contemporary political science and accounting research. Series: Transformations of the State. Num Pages: 266 pages, biography. BIC Classification: JHB; KFCF; KFF; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349327072
- ISBN
- 9781349327072
Paperback
Condition: New
€ 66.22
€ 66.22
Paperback. Personal consumption accounts for two thirds of GDP, yet recent economic events haveemphasised our limited ability to translateconsumption patterns into policy. Steven Silveranalyses this understudied area, exploring the network membershipsthat emergefrom our everyday lives, and the consumption patterns these create." Num Pages: 186 pages, biography. BIC Classification: KCB; KCC; KCK; KCS; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 186
- Condition
- New
- SKU
- V9781349327416
- ISBN
- 9781349327416
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competentto perform tasks or functions, possibly at a superior level." Editor(s): Van Hout, Tom; Pelsmaekers, Katja; Rollo, Craig; Heynderickx, Priscilla. Num Pages: 223 pages, biography. BIC Classification: CB; CFB; CFGR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 223
- Condition
- New
- SKU
- V9781349328505
- ISBN
- 9781349328505
Paperback
Condition: New
€ 65.89
€ 65.89
Paperback. With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand." Num Pages: 238 pages, biography. BIC Classification: KCK; KJS; KJSM; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 238
- Condition
- New
- SKU
- V9781349330171
- ISBN
- 9781349330171
Paperback
Condition: New
€ 66.40
€ 66.40
Paperback. "This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921," a Leverhulme Major Research Project .. funded by the Trust between 2008 and 2011 .. a joint venture between the universities of Durham and Sunderland"--P. Num Pages: 310 pages, biography. BIC Classification: DSBH; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9781349334940
- ISBN
- 9781349334940
Paperback
Condition: New
€ 66.70
€ 66.70