×


 x 

Shopping cart

Sales & marketing

Results 561 - 580 of 1901

Sales & marketing

Hardback. Stresses the need for analysis of all facilities, the importance of monitoring and damage limitation as ways of preventing the credit control mistakes that "come home to roost" in a recession. The book also discusses how different banks should deal with these measures. Editor(s): Donaldson, T.H. Num Pages: 255 pages, biography. BIC Classification: KCBM; KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 480.
Format
Hardback
Publication date
1994
Publisher
Palgrave Macmillan United Kingdom
Number of pages
255
Condition
New
SKU
V9780333586679
ISBN
9780333586679
Hardback
Condition: New

€ 185.94

Hardcover.
Format
Hardback
Publication date
1995
Publisher
Palgrave Macmillan
Number of pages
216
Condition
New
SKU
V9780333598924
ISBN
9780333598924
Hardback
Condition: New

€ 121.72

Hardcover. This book is a sequel to the author's earlier Thinking About Credit (also published by Macmillan). Once again, he applies his undoubted experience to a number of topics in the area of credit evaluation and management. Num Pages: 143 pages, biography. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 16. Weight in Grams: 326.
Format
Hardback
Publication date
1996
Publisher
Palgrave Macmillan
Number of pages
144
Condition
New
SKU
V9780333638613
ISBN
9780333638613
Hardback
Condition: New

€ 184.32

Hardback. New competition, technology and economics have changed the behaviour of markets and the practice of marketing. This book explains how to build brands directly, by investing in the loyalty of customers, and explains the commercial realities behind today's marketing headlines. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 716.
Format
Hardback
Publication date
1996
Publisher
Palgrave Macmillan United Kingdom
Number of pages
447
Condition
New
SKU
V9780333639078
ISBN
9780333639078
Hardback
Condition: New

€ 123.66

hardcover. Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy. Num Pages: 306 pages, biography. BIC Classification: KJC; KJMV7; KJSU. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 28. Weight in Grams: 540.
Format
Hardback
Publication date
1995
Publisher
Palgrave Macmillan United Kingdom
Number of pages
306
Condition
New
Edition
1995th Edition
SKU
V9780333639108
ISBN
9780333639108
Hardback
Condition: New

€ 122.08

Hardcover. This text develops a model based upon management ratios typically used in retailing businesses for planning and control purposes. The model encourages the use of existing performance data to evaluate overall company productivity and profitability. Num Pages: 290 pages, biography. BIC Classification: KJMV1; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 159 x 26. Weight in Grams: 654.
Format
Hardback
Publication date
1996
Publisher
Palgrave Macmillan
Number of pages
312
Condition
New
SKU
V9780333644188
ISBN
9780333644188
Hardback
Condition: New

€ 186.23

Paperback. This book looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. It includes contributions from trade mark lawyers, designers and advertising agencies. Editor(s): Hart, Susannah; Murphy, John M. Num Pages: 240 pages, facsimiles. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 16. Weight in Grams: 481.
Format
Paperback
Publication date
1997
Publisher
Palgrave Macmillan
Edition
1998th Edition
Condition
New
SKU
V9780333659090
ISBN
9780333659090
Paperback
Condition: New

€ 63.35

Hardback. This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing. Editor(s): Shaw, Susan; Hood, Neil. Num Pages: 239 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 20. Weight in Grams: 455.
Format
Hardback
Publication date
1996
Publisher
Palgrave Macmillan United Kingdom
Number of pages
239
Condition
New
SKU
V9780333662649
ISBN
9780333662649
Hardback
Condition: New

€ 185.24

Hardback. This text portays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. Num Pages: 216 pages, biography. BIC Classification: JMAL; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 18. Weight in Grams: 430.
Format
Hardback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
216
Condition
New
SKU
V9780333662779
ISBN
9780333662779
Hardback
Condition: New

€ 122.39

Hardback. Offers strategies and implementation programmes for building strong retail brands to create competitive differentiation and superior financial returns. The authors argue that 'own-label' brands are changing the consumer goods industry by overtaking traditional brands. For managers and students. Num Pages: 296 pages, biography. BIC Classification: KJC; KJF; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 27. Weight in Grams: 510.
Format
Hardback
Publication date
1997
Publisher
Palgrave Macmillan United Kingdom
Number of pages
296
Condition
New
SKU
V9780333685273
ISBN
9780333685273
Hardback
Condition: New

€ 64.34

Hardback. This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. Editor(s): Hooley, Graham J.; etc.; Loveridge, Ray (Professor of Strategic Management, Aston Business School, Aston University, Birmingham); Wilson, David (Professor of Strategic Management, Warwick Business School, University of Warwick, Coventry). Series: Academy of International Business. Num Pages: 295 pages, biography. BIC Classification: KJK; KJM; KJS; KJVG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 21. Weight in Grams: 526.
Format
Hardback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
295
Condition
New
SKU
V9780333699430
ISBN
9780333699430
Hardback
Condition: New

€ 185.71

Hardcover. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581.
Format
Hardback
Publication date
1998
Publisher
Palgrave Macmillan
Number of pages
288
Condition
New
SKU
V9780333736258
ISBN
9780333736258
Hardback
Condition: New

€ 64.82

Hardback. Semiotics are playing an increasingly important role within marketing. This book provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Num Pages: 238 pages, biography. BIC Classification: CFG; GTE; KJSA; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 13. Weight in Grams: 455.
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Number of pages
238
Condition
New
SKU
V9780333760147
ISBN
9780333760147
Hardback
Condition: New

€ 196.68

Paperback. Based on an extensive exploration of product decision-making for international markets, this text describes the company's external and internal environment as well as the company's action across borders. It focuses upon the static and dynamic aspects of the roll out of new products across international markets. Num Pages: 263 pages, biography. BIC Classification: KJK; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 19. Weight in Grams: 435.
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan
Number of pages
264
Condition
New
SKU
V9780333794647
ISBN
9780333794647
Paperback
Condition: New

€ 122.36

Hardback. Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book looks at the partnership between the two companies that culminated in their victory at the World Rally Championship. Num Pages: 196 pages, biography. BIC Classification: KJS; KNGR; KNSP; WSPC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 10. Weight in Grams: 464.
Format
Hardback
Publication date
2000
Publisher
Palgrave Macmillan United Kingdom
Number of pages
196
Condition
New
SKU
V9780333925409
ISBN
9780333925409
Hardback
Condition: New

€ 64.09

Hardback. This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management. Editor(s): Blackett, Tom; Robins, Rebecca. Num Pages: 335 pages, 155 black & white illustrations, biography. BIC Classification: KJS; KNDP; MMG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 638.
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Number of pages
335
Condition
New
SKU
V9780333930984
ISBN
9780333930984
Hardback
Condition: New

€ 65.17

Hardcover. This text concerns the topic of presenting compelling brands on the Internet. It includes chapters by senior executives at Microsoft, Pepsi-Cola, McDonalds, Procter & Gamble and Hewlett Packard. It focuses upon the strategic role of e-branding with a distinctive and creative Interbrand approach. Num Pages: 194 pages, 169 black & white illustrations, biography. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 14. Weight in Grams: 495.
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan Dublin, Ireland
Number of pages
192
Condition
New
SKU
V9780333947692
ISBN
9780333947692
Hardback
Condition: New

€ 63.66

Hardcover. "Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace. Num Pages: 286 pages, biography. BIC Classification: 3JM; KJC; KJE; KJP; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 21. Weight in Grams: 582.
Format
Hardback
Publication date
2002
Publisher
Palgrave Macmillan
Number of pages
288
Condition
New
SKU
V9780333985083
ISBN
9780333985083
Hardback
Condition: New

€ 64.77

paperback. This updated and revised volume shows how to achieve a global reputation, and why this makes a vital contribution to the survival and success of the corporation. Num Pages: 228 pages, biography. BIC Classification: KJC; KJK; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 316.
Format
Paperback
Publication date
2002
Publisher
Palgrave Macmillan United Kingdom
Edition
2nd ed. 2002
Number of pages
228
Condition
New
SKU
V9780333987773
ISBN
9780333987773
Paperback
Condition: New

€ 64.01

Hardback. This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century. Num Pages: 217 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 16. Weight in Grams: 395.
Format
Hardback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Number of pages
217
Condition
New
SKU
V9780333992869
ISBN
9780333992869
Hardback
Condition: New

€ 121.85

Subscribe to our newsletter

News on special offers, signed editions & more!