.png){kind=logo}
Sales & marketing
Results 561 - 580 of 3835
Sales & marketing
Hardback. Offers strategies and implementation programmes for building strong retail brands to create competitive differentiation and superior financial returns. The authors argue that 'own-label' brands are changing the consumer goods industry by overtaking traditional brands. For managers and students. Num Pages: 296 pages, biography. BIC Classification: KJC; KJF; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 27. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9780333685273
- ISBN
- 9780333685273
Hardback
Condition: New
€ 67.29
€ 67.29
Hardback. This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. Editor(s): Hooley, Graham J.; etc.; Loveridge, Ray (Professor of Strategic Management, Aston Business School, Aston University, Birmingham); Wilson, David (Professor of Strategic Management, Warwick Business School, University of Warwick, Coventry). Series: Academy of International Business. Num Pages: 295 pages, biography. BIC Classification: KJK; KJM; KJS; KJVG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 21. Weight in Grams: 526.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 295
- Condition
- New
- SKU
- V9780333699430
- ISBN
- 9780333699430
Hardback
Condition: New
€ 194.53
€ 194.53
Hardcover. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780333736258
- ISBN
- 9780333736258
Hardback
Condition: New
€ 67.84
€ 67.84
Hardback. Semiotics are playing an increasingly important role within marketing. This book provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Num Pages: 238 pages, biography. BIC Classification: CFG; GTE; KJSA; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 13. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 238
- Condition
- New
- SKU
- V9780333760147
- ISBN
- 9780333760147
Hardback
Condition: New
€ 205.10
€ 205.10
Paperback. Based on an extensive exploration of product decision-making for international markets, this text describes the company's external and internal environment as well as the company's action across borders. It focuses upon the static and dynamic aspects of the roll out of new products across international markets. Num Pages: 263 pages, biography. BIC Classification: KJK; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9780333794647
- ISBN
- 9780333794647
Paperback
Condition: New
€ 127.76
€ 127.76
Hardback. Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book looks at the partnership between the two companies that culminated in their victory at the World Rally Championship. Num Pages: 196 pages, biography. BIC Classification: KJS; KNGR; KNSP; WSPC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 10. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 196
- Condition
- New
- SKU
- V9780333925409
- ISBN
- 9780333925409
Hardback
Condition: New
€ 67.03
€ 67.03
Hardback. This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management. Editor(s): Blackett, Tom; Robins, Rebecca. Num Pages: 335 pages, 155 black & white illustrations, biography. BIC Classification: KJS; KNDP; MMG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 638.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 335
- Condition
- New
- SKU
- V9780333930984
- ISBN
- 9780333930984
Hardback
Condition: New
€ 68.17
€ 68.17
Hardcover. This text concerns the topic of presenting compelling brands on the Internet. It includes chapters by senior executives at Microsoft, Pepsi-Cola, McDonalds, Procter & Gamble and Hewlett Packard. It focuses upon the strategic role of e-branding with a distinctive and creative Interbrand approach. Num Pages: 194 pages, 169 black & white illustrations, biography. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 14. Weight in Grams: 495.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Number of pages
- 192
- Condition
- New
- SKU
- V9780333947692
- ISBN
- 9780333947692
Hardback
Condition: New
€ 66.58
€ 66.58
Beyond Mobile: People, Communications and Marketing in a Mobilized Wor...
Lindgren, Mats, Jedbratt, Jorgen, Svensson, E...
Hardcover. "Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace. Num Pages: 286 pages, biography. BIC Classification: 3JM; KJC; KJE; KJP; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 21. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780333985083
- ISBN
- 9780333985083
Hardback
Condition: New
€ 67.77
€ 67.77
paperback. This updated and revised volume shows how to achieve a global reputation, and why this makes a vital contribution to the survival and success of the corporation. Num Pages: 228 pages, biography. BIC Classification: KJC; KJK; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2nd ed. 2002
- Number of pages
- 228
- Condition
- New
- SKU
- V9780333987773
- ISBN
- 9780333987773
Paperback
Condition: New
€ 66.95
€ 66.95
Hardback. This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century. Num Pages: 217 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 16. Weight in Grams: 395.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 217
- Condition
- New
- SKU
- V9780333992869
- ISBN
- 9780333992869
Hardback
Condition: New
€ 127.58
€ 127.58
Paperback. While many people in business have strong analytic skills, creativity has been undervalued in many organizations. Genasi and Bills draw attention to creative thinking and action and how they can be used to solve business problems and improve performance. Num Pages: 160 pages, 54 black & white illustrations, biography. BIC Classification: KJC; KJS; KJU. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 216 x 140 x 10. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 160
- Condition
- New
- SKU
- V9780333997352
- ISBN
- 9780333997352
Paperback
Condition: New
€ 74.69
€ 74.69
Marketing Research and Modeling: Progress and Prospects: A Tribute to ...
. Ed(S): Wind, Yoram; Green, Paul E.
paperback. Addressing techniques and methodologies by experts in marketing and marketing research, this title emphasizes developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks. Editor(s): Wind, Yoram; Green, Paul E. Series: International Series in Quantitative Marketing. Num Pages: 360 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 511.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer/Sci-Tech/Trade United States
- Number of pages
- 360
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9780387243085
- ISBN
- 9780387243085
Paperback
Condition: New
€ 286.94
€ 286.94
Twenty-First Century Guide to Aldersonian Marketing Thought
. Ed(S): Wooliscroft, Ben; Tamilia, Robert D....
Hardback. Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics. Editor(s): Wooliscroft, Ben; Tamilia, Robert D. (University of Quebec at Montreal); Shapiro, Stanley J. (Simon Frasier University). Num Pages: 603 pages, biography. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 234 x 156 x 33. Weight in Grams: 1028.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 603
- Condition
- New
- SKU
- V9780387261751
- ISBN
- 9780387261751
Hardback
Condition: New
€ 197.83
€ 197.83
Hardback. The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples. Num Pages: 196 pages, 7 black & white tables, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 16. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 196
- Condition
- New
- SKU
- V9780387799506
- ISBN
- 9780387799506
Hardback
Condition: New
€ 120.82
€ 120.82
Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context-aware applications and their use in 3rd generation services. Series: Wiley Series in Communications Networking & Distributed Systems. Num Pages: 222 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 19. Weight in Grams: 576.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9780470016688
- ISBN
- 9780470016688
Hardback
Condition: New
€ 143.63
€ 143.63
Learn how to use service modelling to streamline and optimize processes! Information about customer needs, the technical composition of services, and service performance are fundamental to effective service management. Service modelling is a structured approach to utilizing this information to improve the way services are delivered. Num Pages: 296 pages, ill. BIC Classification: KJSU; TJ; UGK. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 23. Weight in Grams: 724.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9780470018071
- ISBN
- 9780470018071
Hardback
Condition: New
€ 154.30
€ 154.30
Hardcover. The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 22. Weight in Grams: 406.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470503416
- ISBN
- 9780470503416
Hardback
Condition: New
€ 27.99€ 23.15
€ 27.99
€ 23.15
Drive Web traffic and take your business into the future
In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools. Num Pages: 290 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 26. Weight in Grams: 504.
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 290
- Condition
- New
- SKU
- V9780470599273
- ISBN
- 9780470599273
Hardback
Condition: New
€ 25.99€ 19.49
€ 25.99
€ 19.49
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Series: Wiley and SAS Business Series. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 25. Weight in Grams: 482.
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470768679
- ISBN
- 9780470768679
Hardback
Condition: New
€ 32.99€ 27.11
€ 32.99
€ 27.11