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Sales & marketing
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Sales & marketing
Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 560
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273756545
- ISBN
- 9780273756545
Paperback
Condition: New
€ 94.60
€ 94.60
Paperback. Your fastest route to successful selling Learn in a week what the experts learn about sellingin a lifetime. Written by Christine Harvey, a leading expert on selling, Selling In A Week gives you the insider secrets to successful sales. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608580
- ISBN
- 9781473608580
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071778626
- ISBN
- 9780071778626
Hardback
Condition: New
€ 47.99€ 34.11
€ 47.99
€ 34.11
Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- Har/Psc
- Condition
- New
- SKU
- V9780470527535
- ISBN
- 9780470527535
Hardback
Condition: New
€ 49.03
€ 49.03
Paperback. Provides the customer-facing professionals with advice designed to transform them into heroes in the eyes of the customers they serve. This book show readers how to: achieve the mindset required for Hero-Class service; understand the customer's expectations - and exceed them; develop powerful communication skills; and more. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 19. Weight in Grams: 422.
- Publisher
- AMACOM
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780814449059
- ISBN
- 9780814449059
Paperback
Condition: New
€ 20.99€ 19.12
€ 20.99
€ 19.12
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138229778
- ISBN
- 9781138229778
Paperback
Condition: New
€ 55.83€ 36.94
€ 55.83
€ 36.94
Paperback. Num Pages: 288 pages. BIC Classification: KJS; KNTJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 167 x 17. Weight in Grams: 444.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415638104
- ISBN
- 9780415638104
Paperback
Condition: New
€ 82.19
€ 82.19
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292116891
- ISBN
- 9781292116891
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Fundamentals of Business-to-Business Marketing: Mastering Business Mar...
Michael Kleinaltenkamp (Ed.)
Hardback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Wilkinson, Ian; Geiger, Ingmar. Series: Springer Texts in Business and Economics. Num Pages: 330 pages, 126 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 166 x 248 x 24. Weight in Grams: 648.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319124629
- ISBN
- 9783319124629
Hardback
Condition: New
€ 68.29
€ 68.29
Paperback. .
- Publisher
- Pearson
- Format
- Paperback
- Publication date
- 1972
- Edition
- 13th edition
- Condition
- New
- SKU
- V9781292160054
- ISBN
- 9781292160054
Paperback
Condition: New
€ 111.23
€ 111.23
Paperback. Brian Tracy, uno de los conferencistas profesionales e instructor de ventas mas destacado del mundo hoy en dia, se dio cuenta que su logro o adelanto mas importante en las ventas fue el descubrimiento de que 'la Psicologia de Ventas' es mas importante que las tecnicas y los metodos de venta. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 139 x 16. Weight in Grams: 294.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Thomas Nelson Publishers United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9780881138689
- ISBN
- 9780881138689
Paperback
Condition: New
€ 11.99€ 11.48
€ 11.99
€ 11.48
Hardcover. Num Pages: 240 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119183174
- ISBN
- 9781119183174
Hardback
Condition: New
€ 30.99€ 22.07
€ 30.99
€ 22.07
Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119308065
- ISBN
- 9781119308065
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. Num Pages: 240 pages, Illustrations (chiefly col.). BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 203 x 21. Weight in Grams: 982.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- Revised Edition
- Condition
- New
- SKU
- V9781576872703
- ISBN
- 9781576872703
Hardback
Condition: New
€ 37.99€ 33.97
€ 37.99
€ 33.97
Paperback. Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research. Num Pages: 432 pages, black & white tables, figures. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 239 x 171 x 25. Weight in Grams: 756.
- Publisher
- SAGE Publications Inc United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781412911221
- ISBN
- 9781412911221
Paperback
Condition: New
€ 74.87
€ 74.87
Paperback. .
- Publisher
- Apress
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed.
- Condition
- New
- SKU
- V9781484219300
- ISBN
- 9781484219300
Paperback
Condition: New
€ 48.99€ 40.25
€ 48.99
€ 40.25
The Market Research and Insight Yearbook: Transforming Evidence into I...
The Market Research Society
Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478339
- ISBN
- 9780749478339
Hardback
Condition: New
€ 43.99€ 38.82
€ 43.99
€ 38.82
Hardcover. Num Pages: 240 pages, 39 colour photos. BIC Classification: 1KBB; AMR; KJC; KJP; KJS. Category: (G) General (US: Trade). Dimension: 161 x 238 x 25. Weight in Grams: 708.
- Publisher
- Schiffer Publishing Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780764351297
- ISBN
- 9780764351297
Hardback
Condition: New
€ 37.99€ 32.13
€ 37.99
€ 32.13
Hardback. The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Num Pages: 320 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119312574
- ISBN
- 9781119312574
Hardback
Condition: New
€ 30.99€ 22.08
€ 30.99
€ 22.08
Hardcover. In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 26. Weight in Grams: 488.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471789765
- ISBN
- 9780471789765
Hardback
Condition: New
€ 34.99€ 25.52
€ 34.99
€ 25.52