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Sales & marketing
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Sales & marketing
Hardback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 242 x 165 x 22. Weight in Grams: 448.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781422172315
- ISBN
- 9781422172315
Hardback
Condition: New
€ 29.99€ 26.29
€ 29.99
€ 26.29
Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 606
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470319925
- ISBN
- 9780470319925
Paperback
Condition: New
€ 78.27
€ 78.27
Paperback. .
- Publisher
- Pearson Education Limited
- Number of pages
- 688
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson new international ed of 2nd revised ed
- Condition
- New
- SKU
- V9781292020488
- ISBN
- 9781292020488
Paperback
Condition: New
€ 93.21
€ 93.21
Hardback. This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field. Series: Insead Business Press. Num Pages: 183 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 167 x 16. Weight in Grams: 428.
- Publisher
- Palgrave Macmillan
- Number of pages
- 178
- Format
- Hardback
- Publication date
- 2006
- Condition
- New
- SKU
- V9780230006607
- ISBN
- 9780230006607
Hardback
Condition: New
€ 66.64
€ 66.64
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.82€ 56.98
€ 61.82
€ 56.98
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477264
- ISBN
- 9780749477264
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Hardback. Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want. Num Pages: 320 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 161 x 241 x 27. Weight in Grams: 554.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422158524
- ISBN
- 9781422158524
Hardback
Condition: New
€ 29.99€ 26.95
€ 29.99
€ 26.95
Paperback. Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals from existing customers, colleagues, and friends while retaining and maximizing business with existing customers. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJSU; KJU. Category: (G) General (US: Trade). Dimension: 141 x 217 x 16. Weight in Grams: 264.
- Publisher
- Berrett-Koehler
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781626568518
- ISBN
- 9781626568518
Paperback
Condition: New
€ 24.00€ 22.16
€ 24.00
€ 22.16
Hardcover. Discover proven strategies for building powerful, world-class brands
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 24. Weight in Grams: 474.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118611258
- ISBN
- 9781118611258
Hardback
Condition: New
€ 32.99€ 23.81
€ 32.99
€ 23.81
Paperback. Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade). Dimension: 130 x 203 x 15. Weight in Grams: 182.
- Publisher
- Panoma Press
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781784520847
- ISBN
- 9781784520847
Paperback
Condition: New
€ 17.99€ 13.91
€ 17.99
€ 13.91
Paperback. .
- Publisher
- McGraw-Hill Education - Europe United States
- Format
- Paperback
- Publication date
- 2014
- Edition
- UK ed.
- Condition
- New
- SKU
- V9780077152345
- ISBN
- 9780077152345
Paperback
Condition: New
€ 75.78
€ 75.78
Paperback. Num Pages: 192 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 209 x 134 x 11. Weight in Grams: 238. The 30 Day Results Guide to Making the Most of Twitter, Blogging, Linkedin, and Facebook. 192 pages. Cateogry: (P) Professional & Vocational. BIC Classification: KJE; KJS. Dimension: 209 x 134 x 11. Weight: 232.
- Publisher
- Career Press
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781601631305
- ISBN
- 9781601631305
Paperback
Condition: New
€ 15.99€ 15.10
€ 15.99
€ 15.10
Hardback. Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Num Pages: 304 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781119129752
- ISBN
- 9781119129752
Hardback
Condition: New
€ 50.99€ 35.83
€ 50.99
€ 35.83
Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478698
- ISBN
- 9780749478698
Paperback
Condition: New
€ 46.99€ 42.28
€ 46.99
€ 42.28
Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 336.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650740
- ISBN
- 9781632650740
Paperback
Condition: New
€ 17.99€ 17.03
€ 17.99
€ 17.03
Paperback. Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. This title analyses every aspect of fashion from a marketing perspective. It also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Num Pages: 240 pages, col. Illustrations, col. ports. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 158 x 13. Weight in Grams: 372.
- Publisher
- Kogan Page Ltd
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749464462
- ISBN
- 9780749464462
Paperback
Condition: New
€ 35.00
€ 35.00
Hardcover. Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer. Num Pages: 368 pages, Illustrations. BIC Classification: JFF; JKS; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 160 x 30. Weight in Grams: 634.
- Publisher
- Jossey-Bass
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 1995
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787901370
- ISBN
- 9780787901370
Hardback
Condition: New
€ 63.69
€ 63.69
Paperback. Num Pages: 265 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 155 x 13. Weight in Grams: 340.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781599185354
- ISBN
- 9781599185354
Paperback
Condition: New
€ 21.99€ 20.28
€ 21.99
€ 20.28
Paperback. Series: Cornell Hospitality Management: Best Practices. Num Pages: 192 pages. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 204 x 129 x 12. Weight in Grams: 198.
- Publisher
- Cornell University Press United States
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780801478192
- ISBN
- 9780801478192
Paperback
Condition: New
€ 17.99€ 17.63
€ 17.99
€ 17.63
Hardback. The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience. Num Pages: 168 pages, Illustrations. BIC Classification: KJE; KJP; KJSU. Category: (P) Professional & Vocational. Dimension: 239 x 164 x 21. Weight in Grams: 408.
- Publisher
- Palgrave Macmillan
- Number of pages
- 168
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9780230284197
- ISBN
- 9780230284197
Hardback
Condition: New
€ 66.73
€ 66.73
Paperback. The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 230 x 287 x 23. Weight in Grams: 366.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119272427
- ISBN
- 9781119272427
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780857027870
- ISBN
- 9780857027870
Paperback
Condition: New
€ 78.47€ 50.46
€ 78.47
€ 50.46
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780765646941
- ISBN
- 9780765646941
Paperback
Condition: New
€ 64.31
€ 64.31
Hardback. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. Num Pages: 264 pages, Illustrations. BIC Classification: JFSP31; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 20. Weight in Grams: 546.
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9780230378193
- ISBN
- 9780230378193
Hardback
Condition: New
€ 83.86
€ 83.86