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Sales & marketing
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Sales & marketing
Paperback. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 252 pages, biography. BIC Classification: KC; KJC; KJS; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 158 x 244 x 20. Weight in Grams: 398.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349495580
- ISBN
- 9781349495580
Paperback
Condition: New
€ 27.99€ 24.19
€ 27.99
€ 24.19
Hardback. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Num Pages: 272 pages, 6 tables, 8 figures. BIC Classification: KJS; KNDF; TDCT2. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 454.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137492425
- ISBN
- 9781137492425
Hardback
Condition: New
€ 227.31
€ 227.31
Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJP; KJSU. Category: (U) Tertiary Education (US: College). Dimension: 205 x 252 x 7. Weight in Grams: 386.
- Publisher
- Pearson Education (US) United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2013
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780133056259
- ISBN
- 9780133056259
Paperback
Condition: New
€ 167.37
€ 167.37
Hardcover. Advance your B2B marketing plans with proven social media strategies
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Num Pages: 218 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 149 x 22. Weight in Grams: 410.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 218
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118167762
- ISBN
- 9781118167762
Hardback
Condition: New
€ 25.99€ 19.49
€ 25.99
€ 19.49
Hardback. Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 157 x 27. Weight in Grams: 594.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9781422143568
- ISBN
- 9781422143568
Hardback
Condition: New
€ 30.99€ 27.68
€ 30.99
€ 27.68
paperback. Presents a practical, method for growth that involves cross-functional teams and continuous testing and iteration. This book is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results. Num Pages: 320 pages. BIC Classification: KJC; KJD; KJS; VSC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. .
- Publisher
- Virgin Books
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780753545379
- ISBN
- 9780753545379
Paperback
Condition: New
€ 21.99€ 16.91
€ 21.99
€ 16.91
Share This Too: More Social Media Solutions for PR Professionals
Cipr (Chartered Institute Of Public Relations...
Hardcover. The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. Num Pages: 324 pages, illustrations (black and white). BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 630.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 324
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118676936
- ISBN
- 9781118676936
Hardback
Condition: New
€ 31.99€ 25.14
€ 31.99
€ 25.14
Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470994658
- ISBN
- 9780470994658
Paperback
Condition: New
€ 78.27
€ 78.27
Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470614181
- ISBN
- 9780470614181
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Series: HBR's 10 Must Reads. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 210 x 138 x 15. Weight in Grams: 250.
- Publisher
- Harvard Business Review Press
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781422189887
- ISBN
- 9781422189887
Paperback
Condition: New
€ 23.99€ 23.35
€ 23.99
€ 23.35
Hardcover. Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 53. Weight in Grams: 488.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470922231
- ISBN
- 9780470922231
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardback. Editor(s): Prange, Christiane. Series: Management for Professionals. Num Pages: 237 pages, 21 black & white illustrations, 16 colour illustrations, biography. BIC Classification: 1FPC; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 168 x 243 x 19. Weight in Grams: 516.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319291383
- ISBN
- 9783319291383
Hardback
Condition: New
€ 95.00
€ 95.00
Hardcover.
Key strategies for long-term, sustainable customerrelationships
With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 27. Weight in Grams: 496.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470533116
- ISBN
- 9780470533116
Hardback
Condition: New
€ 27.99€ 21.18
€ 27.99
€ 21.18
Paperback. 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. Editor(s): Easey, Mike. Series: Wiley Desktop Editions. Num Pages: 280 pages, Illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 243 x 174 x 16. Weight in Grams: 484.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2008
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781405139533
- ISBN
- 9781405139533
Paperback
Condition: New
€ 40.99€ 39.95
€ 40.99
€ 39.95
Hardcover. An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Num Pages: 234 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 446.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 234
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118206676
- ISBN
- 9781118206676
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Paperback. .
- Publisher
- Filament Publishing Ltd
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781910125045
- ISBN
- 9781910125045
Paperback
Condition: New
€ 21.99€ 16.93
€ 21.99
€ 16.93
Paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: KCH; KFF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 235 x 19. Weight in Grams: 428.
- Publisher
- Princeton University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- Reprint
- Condition
- New
- SKU
- V9780691168210
- ISBN
- 9780691168210
Paperback
Condition: New
€ 53.51€ 42.47
€ 53.51
€ 42.47
Paperback. Num Pages: 464 pages, 197 color illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 221 x 283 x 26. Weight in Grams: 1552.
- Publisher
- Bloomsbury Publishing Plc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781628921571
- ISBN
- 9781628921571
Paperback
Condition: New
€ 130.80€ 117.04
€ 130.80
€ 117.04
Hardcover. .
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783662471265
- ISBN
- 9783662471265
Hardback
Condition: New
€ 140.17
€ 140.17
Paperback. Explains why some sales letters work and most don't. This title shows how to write copy that any business can use. Num Pages: 240 pages, black & white illustrations. BIC Classification: CBWT; KJS. Category: (G) General (US: Trade). Dimension: 141 x 214 x 17. Weight in Grams: 236.
- Publisher
- Adams Media
- Format
- Paperback
- Publication date
- 2011
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781440511417
- ISBN
- 9781440511417
Paperback
Condition: New
€ 13.99€ 10.81
€ 13.99
€ 10.81
Paperback. .
- Publisher
- Pearson Education Limited
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780273792857
- ISBN
- 9780273792857
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976.
- Publisher
- Kogan Page Ltd
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2012
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9780749465155
- ISBN
- 9780749465155
Paperback
Condition: New
€ 53.50€ 53.47
€ 53.50
€ 53.47
Paperback. An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. Num Pages: 400 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 155 x 229 x 24. Weight in Grams: 548.
- Publisher
- SAGE Publications Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781452291581
- ISBN
- 9781452291581
Paperback
Condition: New
€ 163.74
€ 163.74
Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
- Publisher
- Braun Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- Bilingual
- Condition
- New
- SKU
- V9783037682210
- ISBN
- 9783037682210
Hardback
Condition: New
€ 59.39€ 54.87
€ 59.39
€ 54.87