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Sales & marketing
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Sales & marketing
Information and Communication Technologies in Tourism 2016: Proceeding...
Alessandro Inversini (Ed.)
Paperback. Editor(s): Inversini, Alessandro; Schegg, Roland. Num Pages: 807 pages, 68 black & white illustrations, 35 colour illustrations, biography. BIC Classification: KJQ; KJS; KNS; UF; UT. Category: (G) General (US: Trade). Dimension: 161 x 237 x 45. Weight in Grams: 1222.
- Publisher
- Springer International Publishing AG
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319282305
- ISBN
- 9783319282305
Paperback
Condition: New
€ 198.50
€ 198.50
Paperback. Your fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you the insider secrets to building successful relationships with your customers. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608542
- ISBN
- 9781473608542
Paperback
Condition: New
€ 15.99€ 11.94
€ 15.99
€ 11.94
Paperback. Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. Num Pages: 432 pages, Illustrations. BIC Classification: KJSU; UFL. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 25. Weight in Grams: 664.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470343258
- ISBN
- 9780470343258
Paperback
Condition: New
€ 26.99€ 22.26
€ 26.99
€ 22.26
Hardback. .
- Publisher
- McGraw-Hill Education - Europe
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071847827
- ISBN
- 9780071847827
Hardback
Condition: New
€ 34.99€ 25.52
€ 34.99
€ 25.52
Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119345114
- ISBN
- 9781119345114
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 12. Weight in Grams: 242.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2003
- Edition
- Reprint
- Condition
- New
- SKU
- V9780071418713
- ISBN
- 9780071418713
Paperback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Paperback. Series: Innovatives Markenmanagement. Num Pages: 253 pages, 28 black & white illustrations, biography. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 151 x 211 x 19. Weight in Grams: 344.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783658139971
- ISBN
- 9783658139971
Paperback
Condition: New
€ 65.98
€ 65.98
Paperback. Emphasises on the basic building blocks of market response modeling: markets, data, and sales drivers. This book splits the design of response models into static and dynamic models, discusses techniques and findings spawned by the marketing information revolution, and demonstrates methodological developments to assess long-term impacts. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 28. Weight in Grams: 734.
- Publisher
- Springer-Verlag New York Inc.
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd
- Condition
- New
- SKU
- V9781402073687
- ISBN
- 9781402073687
Paperback
Condition: New
€ 378.42
€ 378.42
Paperback. Public relations is an essential element in effective and successful business. This fourth edition covers areas such as: international public relations; crisis management; sponsorship; education and training; and career prospects. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1DBK; KJSP. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 12. Weight in Grams: 328. Some shelf wear
- Condition
- Used, Very Good
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 1995
- Edition
- 4th Edition
- SKU
- KTK0097290
- ISBN
- 9780750623186
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardback. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2015
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476533
- ISBN
- 9780749476533
Hardback
Condition: New
€ 115.34€ 111.65
€ 115.34
€ 111.65
Hardcover. A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Num Pages: 208 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118988923
- ISBN
- 9781118988923
Hardback
Condition: New
€ 32.99€ 23.86
€ 32.99
€ 23.86
Hardback. If you are a CEO, CFO, general counsel, board of director, or part of the C-suite, understanding how to communicate in a distressed situation is crucial. This book offers innovative solutions and strategies for decision makers to help avoid groupthink and keep good reputations intact during times of restructuring and crisis. Num Pages: 200 pages. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 236 x 154 x 18. Weight in Grams: 456.
- Publisher
- J Ross Publishing United States
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781932159882
- ISBN
- 9781932159882
Hardback
Condition: New
€ 37.99€ 32.22
€ 37.99
€ 32.22
Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118131367
- ISBN
- 9781118131367
Hardback
Condition: New
€ 32.99€ 32.60
€ 32.99
€ 32.60
Hardback. Num Pages: 209 pages, 26 black & white illustrations, biography. BIC Classification: KJJ; KJMV8; KJS; KJSM; KND. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319512525
- ISBN
- 9783319512525
Hardback
Condition: New
€ 205.50
€ 205.50
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
- Publisher
- New Riders
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134172811
- ISBN
- 9780134172811
Paperback
Condition: New
€ 26.99€ 23.86
€ 26.99
€ 23.86
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.85
€ 52.85
Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
- Publisher
- Columbia University Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9780231150354
- ISBN
- 9780231150354
Paperback
Condition: New
€ 37.99€ 27.68
€ 37.99
€ 27.68
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSP; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473610293
- ISBN
- 9781473610293
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Hardback. Human Sigma offers an innovative research-based approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employee-customer encounter to drive business success. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 29. Weight in Grams: 652.
- Publisher
- Gallup Press
- Number of pages
- 216
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781595620163
- ISBN
- 9781595620163
Hardback
Condition: New
€ 27.99€ 26.56
€ 27.99
€ 26.56
Paperback. Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 304 pages, illustrations. BIC Classification: KJC; KJF; KJS. Category: (G) General (US: Trade). Dimension: 233 x 156 x 20. Weight in Grams: 324.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9781137278753
- ISBN
- 9781137278753
Paperback
Condition: New
€ 62.52€ 54.68
€ 62.52
€ 54.68
Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349412986
- ISBN
- 9780349412986
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Paperback. * This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Num Pages: 216 pages, 20. BIC Classification: AKTA; KJS; TDPH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 173 x 11. Weight in Grams: 382.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405150606
- ISBN
- 9781405150606
Paperback
Condition: New
€ 38.99€ 30.87
€ 38.99
€ 30.87
Paperback. From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 163 x 147 x 24. Weight in Grams: 198.
- Publisher
- Penguin Books Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2004
- Condition
- New
- SKU
- V9780141015224
- ISBN
- 9780141015224
Paperback
Condition: New
€ 17.99€ 13.47
€ 17.99
€ 13.47
Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd UK ed.
- Condition
- New
- SKU
- V9780199684090
- ISBN
- 9780199684090
Paperback
Condition: New
€ 171.90
€ 171.90