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Sales & marketing
Results 701 - 720 of 3841
Sales & marketing
Paperback. Num Pages: 204 pages, 4 black & white illustrations, biography. BIC Classification: AB; ASD; HRAM; HRLK; JHBL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9781349499236
- ISBN
- 9781349499236
Paperback
Condition: New
€ 65.56
€ 65.56
Harnessing Place Branding through Cultural Entrepreneurship
. Ed(S): Lemmetyinen, Arja; Hakala, Ulla
paperback. This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities. Editor(s): Lemmetyinen, Arja; Hakala, Ulla. Num Pages: 292 pages, biography. BIC Classification: KC; KJC; KJH; KJS; KJVS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- Edition
- 1st ed. 2015
- SKU
- V9781349499434
- ISBN
- 9781349499434
Paperback
Condition: New
€ 138.25
€ 138.25
Paperback. Num Pages: 210 pages, biography. BIC Classification: KCM; KJC; KJS; KN; TGP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 210
- Condition
- New
- SKU
- V9781349499458
- ISBN
- 9781349499458
Paperback
Condition: New
€ 65.77
€ 65.77
Paperback. Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence, focusing on four key strategies: investigating, calculating, motivating and collaborating. Num Pages: 293 pages, biography. BIC Classification: KC; KJC; KJM; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 293
- Condition
- New
- SKU
- V9781349500604
- ISBN
- 9781349500604
Paperback
Condition: New
€ 71.98
€ 71.98
Paperback. Num Pages: 227 pages, biography. BIC Classification: KJC; KJH; KJSM; KJU; KJVS; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349501977
- ISBN
- 9781349501977
Paperback
Condition: New
€ 126.68
€ 126.68
Paperback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 250 pages, 58 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KC; KJC; KJE; KJMV6; KJQ; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349502431
- ISBN
- 9781349502431
Paperback
Condition: New
€ 27.99€ 24.15
€ 27.99
€ 24.15
Paperback. Num Pages: 287 pages, biography. BIC Classification: KC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 287
- Condition
- New
- SKU
- V9781349504145
- ISBN
- 9781349504145
Paperback
Condition: New
€ 127.04
€ 127.04
Paperback. Num Pages: 250 pages, biography. BIC Classification: KCL; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349506224
- ISBN
- 9781349506224
Paperback
Condition: New
€ 66.22
€ 66.22
Paperback. Editor(s): Pearson, M. Num Pages: 338 pages, biography. BIC Classification: KCL; KFFM; KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 338
- Condition
- New
- SKU
- V9781349507085
- ISBN
- 9781349507085
Paperback
Condition: New
€ 66.70
€ 66.70
Paperback. Num Pages: 200 pages, 31 black & white illustrations, biography. BIC Classification: KFF; KJC; KJM; KJS; MBS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349507863
- ISBN
- 9781349507863
Paperback
Condition: New
€ 66.13
€ 66.13
Paperback. This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change. Num Pages: 418 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 617.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 418
- Condition
- New
- SKU
- V9781349508495
- ISBN
- 9781349508495
Paperback
Condition: New
€ 84.59
€ 84.59
Paperback. Num Pages: 208 pages, biography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9781349509119
- ISBN
- 9781349509119
Paperback
Condition: New
€ 66.16
€ 66.16
Paperback. Num Pages: 179 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2003
- Condition
- New
- SKU
- V9781349509775
- ISBN
- 9781349509775
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Num Pages: 292 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349509799
- ISBN
- 9781349509799
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Num Pages: 275 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 275
- Condition
- New
- SKU
- V9781349510627
- ISBN
- 9781349510627
Paperback
Condition: New
€ 138.25
€ 138.25
paperback. Num Pages: 210 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 210
- Condition
- New
- Edition
- Softcover reprint of the original 1st ed. 2004
- SKU
- V9781349511297
- ISBN
- 9781349511297
Paperback
Condition: New
€ 66.18
€ 66.18
Paperback. Num Pages: 322 pages, biography. BIC Classification: KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 322
- Condition
- New
- SKU
- V9781349514113
- ISBN
- 9781349514113
Paperback
Condition: New
€ 67.21
€ 67.21
Paperback. Num Pages: 246 pages, biography. BIC Classification: KF; KJC; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 246
- Condition
- New
- SKU
- V9781349514410
- ISBN
- 9781349514410
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Num Pages: 192 pages, 15 black & white illustrations, biography. BIC Classification: JFFS; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 192
- Condition
- New
- SKU
- V9781349518487
- ISBN
- 9781349518487
Paperback
Condition: New
€ 126.53
€ 126.53
Paperback. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Num Pages: 286 pages, biography. BIC Classification: CBX; CFB; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 286
- Condition
- New
- SKU
- V9781349526000
- ISBN
- 9781349526000
Paperback
Condition: New
€ 127.30
€ 127.30