Sales & marketing
Results 701 - 720 of 2719
Sales & marketing
Paperback. Num Pages: 227 pages, biography. BIC Classification: KJC; KJH; KJSM; KJU; KJVS; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 227
- Condition
- New
- SKU
- V9781349501977
- ISBN
- 9781349501977
Paperback
Condition: New
€ 126.70
€ 126.70
Paperback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 250 pages, 58 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KC; KJC; KJE; KJMV6; KJQ; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349502431
- ISBN
- 9781349502431
Paperback
Condition: New
€ 27.99€ 24.34
€ 27.99
€ 24.34
Paperback. Num Pages: 287 pages, biography. BIC Classification: KC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 287
- Condition
- New
- SKU
- V9781349504145
- ISBN
- 9781349504145
Paperback
Condition: New
€ 127.06
€ 127.06
Paperback. Num Pages: 250 pages, biography. BIC Classification: KCL; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 250
- Condition
- New
- SKU
- V9781349506224
- ISBN
- 9781349506224
Paperback
Condition: New
€ 66.70
€ 66.70
Paperback. Editor(s): Pearson, M. Num Pages: 338 pages, biography. BIC Classification: KCL; KFFM; KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 338
- Condition
- New
- SKU
- V9781349507085
- ISBN
- 9781349507085
Paperback
Condition: New
€ 66.93
€ 66.93
Paperback. Num Pages: 200 pages, 31 black & white illustrations, biography. BIC Classification: KFF; KJC; KJM; KJS; MBS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349507863
- ISBN
- 9781349507863
Paperback
Condition: New
€ 66.36
€ 66.36
Paperback. This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change. Num Pages: 418 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 617.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 418
- Condition
- New
- SKU
- V9781349508495
- ISBN
- 9781349508495
Paperback
Condition: New
€ 85.22
€ 85.22
Paperback. Num Pages: 208 pages, biography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9781349509119
- ISBN
- 9781349509119
Paperback
Condition: New
€ 66.70
€ 66.70
Paperback. Num Pages: 179 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2003
- Condition
- New
- SKU
- V9781349509775
- ISBN
- 9781349509775
Paperback
Condition: New
€ 84.27
€ 84.27
Paperback. Num Pages: 292 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349509799
- ISBN
- 9781349509799
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Num Pages: 275 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 275
- Condition
- New
- SKU
- V9781349510627
- ISBN
- 9781349510627
Paperback
Condition: New
€ 139.51
€ 139.51
paperback. Num Pages: 210 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 210
- Condition
- New
- Edition
- Softcover reprint of the original 1st ed. 2004
- SKU
- V9781349511297
- ISBN
- 9781349511297
Paperback
Condition: New
€ 66.66
€ 66.66
Paperback. Num Pages: 322 pages, biography. BIC Classification: KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 322
- Condition
- New
- SKU
- V9781349514113
- ISBN
- 9781349514113
Paperback
Condition: New
€ 67.44
€ 67.44
Paperback. Num Pages: 246 pages, biography. BIC Classification: KF; KJC; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 246
- Condition
- New
- SKU
- V9781349514410
- ISBN
- 9781349514410
Paperback
Condition: New
€ 128.19
€ 128.19
Paperback. Num Pages: 192 pages, 15 black & white illustrations, biography. BIC Classification: JFFS; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 192
- Condition
- New
- SKU
- V9781349518487
- ISBN
- 9781349518487
Paperback
Condition: New
€ 127.69
€ 127.69
Paperback. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Num Pages: 286 pages, biography. BIC Classification: CBX; CFB; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 286
- Condition
- New
- SKU
- V9781349526000
- ISBN
- 9781349526000
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems. Series: Religion/Culture/Critique. Num Pages: 206 pages, biography. BIC Classification: HRA; HRAB; HRAM; JFC; KJS. Category: (G) General (US: Trade). Dimension: 142 x 281 x 17. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2006
- Number of pages
- 206
- Condition
- New
- SKU
- V9781349535453
- ISBN
- 9781349535453
Paperback
Condition: New
€ 67.17
€ 67.17
Paperback. Countering popular myths of women's deficiencies in communicating in traditionally male professions, the author uses women's talkto illustrate the interactional skills required to contribute effectively to workplace meetings, and presents new insights on the organization of talk in meetings while celebrating women's clear competence." Series: Communicating in Professions and Organizations. Num Pages: 213 pages, biography. BIC Classification: CB; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349541331
- ISBN
- 9781349541331
Paperback
Condition: New
€ 66.02
€ 66.02
Paperback. Num Pages: 254 pages, biography. BIC Classification: JFC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9781349543700
- ISBN
- 9781349543700
Paperback
Condition: New
€ 66.76
€ 66.76
Paperback. Editor(s): Kitchen, P. Num Pages: 162 pages, biography. BIC Classification: KFFK; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 162
- Condition
- New
- SKU
- V9781349723294
- ISBN
- 9781349723294
Paperback
Condition: New
€ 128.19
€ 128.19