Sales & marketing
Results 2353 - 2376 of 2717
Sales & marketing
Paperback. Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges. Editor(s): Merchant, Hemant. Num Pages: 276 pages, 20 black & white line drawings. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 19. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780415399500
- ISBN
- 9780415399500
Paperback
Condition: New
€ 93.53
€ 93.53
Hardback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 160 x 29. Weight in Grams: 774.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Edition
- 2 Rev ed
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217830
- ISBN
- 9780823217830
Hardback
Condition: New
€ 101.96
€ 101.96
Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217847
- ISBN
- 9780823217847
Paperback
Condition: New
€ 29.58
€ 29.58
Paperback. Gives the marketer the tools, techniques and structure needed to produce profitable marketing across the direct marketing spectrum. Suitable for those involved in direct marketing, this book provides not just the structure for success but also an insight into the techniques behind some of the world's successful direct marketing campaigns. Num Pages: 448 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 32. Weight in Grams: 860.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 448
- Format
- Paperback
- Publication date
- 2007
- Edition
- 5th
- Condition
- New
- SKU
- V9780749447601
- ISBN
- 9780749447601
Paperback
Condition: New
€ 40.99€ 36.19
€ 40.99
€ 36.19
Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 294 pages, 30ill. BIC Classification: 1KBB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 1993
- Publisher
- Lexington Books United States
- Number of pages
- 294
- Condition
- New
- SKU
- V9780029104057
- ISBN
- 9780029104057
Hardback
Condition: New
€ 155.40
€ 155.40
Hardcover. If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything. Num Pages: 320 pages, Illustrations, maps. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 23. Weight in Grams: 594.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471495741
- ISBN
- 9780471495741
Hardback
Condition: New
€ 57.27
€ 57.27
Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910387
- ISBN
- 9783834910387
Paperback
Condition: New
€ 77.57
€ 77.57
Hardcover. This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. Editor(s): Volcic, Zala; Andrejevic, Mark. Series: Palgrave Studies in Communication for Social Change. Num Pages: 212 pages, biography. BIC Classification: JFD; JPFN; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 144 x 17. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137500984
- ISBN
- 9781137500984
Hardback
Condition: New
€ 127.36
€ 127.36
Hardback. Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy. Num Pages: 280 pages, Illustrations. BIC Classification: KJC; KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 31. Weight in Grams: 1046.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780566086519
- ISBN
- 9780566086519
Hardback
Condition: New
€ 175.17
€ 175.17
Paperback. From schools advertizing McDonald's, Nike, and Shell oil to students suspended for wearing Pepsi t-shirts on Coke day, this book sifts through a range of incidents to reveal how the rising corporatization of public schools needs to be understood as part of a broader attack on the public sector. Series: Culture and Politics Series. Num Pages: 160 pages. BIC Classification: JNK; KJSA. Category: (G) General (US: Trade). Dimension: 227 x 149 x 12. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9780742501027
- ISBN
- 9780742501027
Paperback
Condition: New
€ 60.33
€ 60.33
Hardcover. This book examines how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth. Num Pages: 205 pages, 10 black & white tables, biography. BIC Classification: KJM; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 243 x 164 x 22. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9781441970817
- ISBN
- 9781441970817
Hardback
Condition: New
€ 88.45
€ 88.45
Paperback. Turn leads into prospects, Learn more about the client's needs, Convey the ability to meet the client's demands, Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time! Num Pages: 160 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 143 x 11. Weight in Grams: 162.
- Publisher
- Adams Media
- Format
- Paperback
- Publication date
- 2014
- Edition
- Seventh Edition
- Condition
- New
- SKU
- V9781440572173
- ISBN
- 9781440572173
Paperback
Condition: New
€ 16.99€ 14.60
€ 16.99
€ 14.60
Hardback.
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118862070
- ISBN
- 9781118862070
Hardback
Condition: New
€ 29.99€ 23.91
€ 29.99
€ 23.91
Hardcover. "Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr. Num Pages: 352 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 30. Weight in Grams: 556.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470142516
- ISBN
- 9780470142516
Hardback
Condition: New
€ 33.99€ 24.39
€ 33.99
€ 24.39
Hardcover.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 160
- Condition
- New
- SKU
- V9780333760895
- ISBN
- 9780333760895
Hardback
Condition: New
€ 67.33
€ 67.33
Paperback. In this book, Schiffman reveals the pioneering techniques that have helped more than half a million salespeople nail the sales that matter. This book includes chapters on: the four words to avoid during meetings; why salespeople shouldn?t mix business with pleasure; the most important word when closing a sale; and working existing accounts. Num Pages: 160 pages, illustrations. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 213 x 139 x 11. Weight in Grams: 202.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Adams Media Corporation United States
- Edition
- Fourth Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9781598698206
- ISBN
- 9781598698206
Paperback
Condition: New
€ 14.99€ 13.76
€ 14.99
€ 13.76
Num Pages: 192 pages, 372 color photos. BIC Classification: KJSA; KNSX. Category: (G) General (US: Trade). Dimension: 289 x 229 x 20. Weight in Grams: 1288.
- Publication date
- 2007
- Publisher
- Schiffer Publishing Ltd United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9780764327414
- ISBN
- 9780764327414
Paperback
Condition: New
€ 48.99€ 32.56
€ 48.99
€ 32.56
Paperback. The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest. Editor(s): Uldam, Julie; Vestergaard, Anne. Num Pages: 199 pages, biography. BIC Classification: JFC; JFD; KJS; LNJ. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 199
- Condition
- New
- SKU
- V9781349492886
- ISBN
- 9781349492886
Paperback
Condition: New
€ 65.66
€ 65.66
Hardback. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Num Pages: 272 pages, 2 black & white halftones, 9 figures, 2 black & white tables. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 165 x 18. Weight in Grams: 552.
- Publisher
- Palgrave Macmillan
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9780230241855
- ISBN
- 9780230241855
Hardback
Condition: New
€ 185.40
€ 185.40
Paperback. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Num Pages: 269 pages, 263 black & white illustrations, biography. BIC Classification: KCP; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 419.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 269
- Condition
- New
- SKU
- V9781349317585
- ISBN
- 9781349317585
Paperback
Condition: New
€ 128.91
€ 128.91
Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- SKU
- KT00000875
- ISBN
- 9780470853580
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 297 x 210 x 20. Weight in Grams: 885.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834908667
- ISBN
- 9783834908667
Paperback
Condition: New
€ 98.83
€ 98.83
Paperback. Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision. Num Pages: 256 pages, black & white illustrations, black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 145 x 19. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470404638
- ISBN
- 9780470404638
Paperback
Condition: New
€ 14.47
€ 14.47
Hardcover. Chinese Consumers are Changing The World Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. Num Pages: 240 pages. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 237 x 22. Weight in Grams: 426.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118834749
- ISBN
- 9781118834749
Hardback
Condition: New
€ 25.99€ 20.99
€ 25.99
€ 20.99