Sales & marketing
Results 2497 - 2513 of 2513
Sales & marketing
paperback. Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft." Num Pages: 286 pages, 160 black & white illustrations. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitätsverlag Germany
- Edition
- 2005th Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9783824408214
- ISBN
- 9783824408214
Paperback
Condition: New
€ 74.91
€ 74.91
Paperback / so. Editor(s): Dernbach, Beatrice. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; GTC; JFD; JFSJ; JHB; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Vs Verlag Fur Sozialwissenschaften United States
- Condition
- New
- SKU
- V9783531178530
- ISBN
- 9783531178530
Paperback
Condition: New
€ 48.16
€ 48.16
Hardcover. Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people's trust, satisfaction and willingness to buy. Num Pages: 248 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 161 x 25. Weight in Grams: 452.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780471793618
- ISBN
- 9780471793618
Hardback
Condition: New
€ 26.99€ 22.56
€ 26.99
€ 22.56
Paperback. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). .
- Publisher
- Laurence King Publishing United Kingdom
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781780676876
- ISBN
- 9781780676876
Paperback
Condition: New
€ 33.99€ 23.55
€ 33.99
€ 23.55
Paperback. Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Num Pages: 256 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119157434
- ISBN
- 9781119157434
Paperback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 17. Weight in Grams: 338.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650368
- ISBN
- 9781632650368
Paperback
Condition: New
€ 17.99€ 17.53
€ 17.99
€ 17.53
Paperback. Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 294 pages, 22 black & white illustrations, 56 black & white tables. BIC Classification: KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783824491018
- ISBN
- 9783824491018
Paperback
Condition: New
€ 112.33
€ 112.33
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 371 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 371
- Condition
- New
- SKU
- V9783834939012
- ISBN
- 9783834939012
Paperback
Condition: New
€ 86.48
€ 86.48
Hardback. Editor(s): Bayon, Tomas; Herrmann, Dr Andreas (Firmenich SA, Geneva, Switzerland); Huber, Frank. Num Pages: 600 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 33. Weight in Grams: 1184.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Number of pages
- 600
- Condition
- New
- SKU
- V9783834906441
- ISBN
- 9783834906441
Hardback
Condition: New
€ 138.87
€ 138.87
Paperback / so. Series: Entrepreneurship. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834913067
- ISBN
- 9783834913067
Paperback
Condition: New
€ 80.36
€ 80.36
Paperback. Ausgehend von der Kontaktkette zwischen Endkunden und Automobilanbieter analysiert Michael Methner die Moglichkeiten der Vertriebssystemgestaltung und die strategischen Optionen aus Herstellersicht. " Series: Forum Marketing. Num Pages: 313 pages, 2 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 414.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 313
- Condition
- New
- SKU
- V9783824477432
- ISBN
- 9783824477432
Paperback
Condition: New
€ 80.44
€ 80.44
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783834900364
- ISBN
- 9783834900364
Hardback
Condition: New
€ 65.35€ 11.85
€ 65.35
€ 11.85
Paperback / so. Series: Wirtschaftsinformatik / Duv Wirtschaftsinformatik. Num Pages: 387 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 387
- Condition
- New
- SKU
- V9783824407569
- ISBN
- 9783824407569
Paperback
Condition: New
€ 87.18
€ 87.18
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 191.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834900067
- ISBN
- 9783834900067
Paperback
Condition: New
€ 38.05
€ 38.05
Paperback. Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 319 pages, 26 black & white illustrations, 51 black & white tables. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 319
- Condition
- New
- SKU
- V9783824483075
- ISBN
- 9783824483075
Paperback
Condition: New
€ 80.41
€ 80.41
Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824480364
- ISBN
- 9783824480364
Paperback
Condition: New
€ 68.98
€ 68.98
Paperback. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 288 pages, 77 black & white illustrations, 40 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 374.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 288
- Condition
- New
- SKU
- V9783824478637
- ISBN
- 9783824478637
Paperback
Condition: New
€ 90.83
€ 90.83
Paperback. Series: Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004870
- ISBN
- 9783835004870
Paperback
Condition: New
€ 101.92
€ 101.92
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834924940
- ISBN
- 9783834924940
Paperback
Condition: New
€ 90.99
€ 90.99
Paperback. Sabine Einwiller analysiert die Ursachen der erhohten Risikowahrnehmung bei einem Kauf per Internet und zeigt die Bedeutung des Vertrauens und der Reputation fur seine Reduzierung auf." Num Pages: 315 pages, 12 black & white illustrations, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 315
- Condition
- New
- SKU
- V9783824478651
- ISBN
- 9783824478651
Paperback
Condition: New
€ 91.74
€ 91.74
Paperback / so. Editor(s): Ahlert, Dieter. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 24. Weight in Grams: 630.
- Format
- Paperback
- Publication date
- 1981
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409351911
- ISBN
- 9783409351911
Paperback
Condition: New
€ 71.49
€ 71.49
Vertikale Preis- Und Markenpflege Im Kreuzfeuer Des Kartellrechts
. Ed(S): Ahlert, Dieter; Kenning, Peter; Olbr...
Hardback. Editor(s): Ahlert, Dieter; Kenning, Peter; Olbrich, Rainer; Schr Der, Hendrik; Schroder, Hendrik. Series: Forum Vertriebs- Und Handelsmanagement. Num Pages: 263 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; LNCB. Category: (G) General (US: Trade). Dimension: 241 x 170 x 23. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 263
- Condition
- New
- SKU
- V9783834939227
- ISBN
- 9783834939227
Hardback
Condition: New
€ 92.48
€ 92.48
Versandhandelsmanagement: Grundlagen, Prozesse und Erfolgsstrategien f...
Tgmc Management Consulting Gmbh
hardcover. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 22. Weight in Grams: 671.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2., akt. und erg. Aufl. 2006
- Condition
- New
- SKU
- V9783834901460
- ISBN
- 9783834901460
Hardback
Condition: New
€ 94.16
€ 94.16
Paperback. Marcus Fuchs entwickelt eine theoretische Erklarungsskizze zur Wirkung der Verpackungsgestaltung auf die Akzeptanz von Markenerweiterungen. In umfangreichen empirischen Studien erweitert er funf bereits auf dem Markt befindliche FMCG-Marken in nahe und ferne Warengruppen und uberpruft auf diese Weise die Wirkungszusammenhange." Series: Marken- Und Produktmanagement. Num Pages: 446 pages, 63 black & white illustrations, 7 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 446
- Condition
- New
- SKU
- V9783824482108
- ISBN
- 9783824482108
Paperback
Condition: New
€ 71.34
€ 71.34