Sales & marketing
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Sales & marketing
Paperback. The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. Num Pages: 696 pages, black & white illustrations, figures. BIC Classification: KJSA; UBW. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 33. Weight in Grams: 912.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 650
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9781118819562
- ISBN
- 9781118819562
Paperback
Condition: New
€ 42.99€ 30.69
€ 42.99
€ 30.69
Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749477158
- ISBN
- 9780749477158
Paperback
Condition: New
€ 45.99€ 42.16
€ 45.99
€ 42.16
Paperback. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business. Num Pages: 304 pages, 8 black & white illustrations, 69 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 393.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 304
- Condition
- New
- SKU
- V9783824408030
- ISBN
- 9783824408030
Paperback
Condition: New
€ 100.65
€ 100.65
Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464318
- ISBN
- 9780749464318
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardcover. Num Pages: 224 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 168 x 11. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Palgrave USA United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781403903877
- ISBN
- 9781403903877
Hardback
Condition: New
€ 67.07
€ 67.07
Paperback. Num Pages: 208 pages, biography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9781349509119
- ISBN
- 9781349509119
Paperback
Condition: New
€ 66.70
€ 66.70
Hardback. A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. Num Pages: 296 pages, 181 illustrations. BIC Classification: 1KBB; JFC; JHM; KJSA. Category: (P) Professional & Vocational. Dimension: 175 x 239 x 24. Weight in Grams: 771.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Columbia University Press United States
- Number of pages
- 296
- Condition
- New
- SKU
- V9780231103244
- ISBN
- 9780231103244
Hardback
Condition: New
€ 102.72€ 79.32
€ 102.72
€ 79.32
paperback. Help students succeed with this Workbook for MARKETING. You'll find chapter outlines, graph and map analysis, math exercises, writing activities and many more helpful tools that will deliver the results you are looking for! Num Pages: 176 pages. BIC Classification: JNT; KJS. Category: (G) General (US: Trade). Dimension: 274 x 218 x 5. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 1980
- Publisher
- Cengage Learning United States
- Edition
- 3rd ed.
- Number of pages
- 176
- Condition
- New
- SKU
- V9780538446655
- ISBN
- 9780538446655
Paperback
Condition: New
€ 31.70
€ 31.70
Paperback. Editor(s): Boshyk, Yury. Num Pages: 329 pages, biography. BIC Classification: KJC; KJM; KJMV2; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 448.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 329
- Condition
- New
- SKU
- V9781349428700
- ISBN
- 9781349428700
Paperback
Condition: New
€ 128.68
€ 128.68
Paperback. Num Pages: 264 pages, 4 black & white illustrations, 8 black & white halftones. BIC Classification: ANC; KJS; VSC. Category: (P) Professional & Vocational. Dimension: 226 x 164 x 22. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Scarecrow Press United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9780810891593
- ISBN
- 9780810891593
Paperback
Condition: New
€ 45.99€ 33.27
€ 45.99
€ 33.27
Paperback. Num Pages: 360 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119224853
- ISBN
- 9781119224853
Paperback
Condition: New
€ 29.99€ 22.07
€ 29.99
€ 22.07
Hardback. Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Num Pages: 400 pages, illustrations. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 36. Weight in Grams: 606.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118919019
- ISBN
- 9781118919019
Hardback
Condition: New
€ 30.99€ 25.06
€ 30.99
€ 25.06
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005938
- ISBN
- 9783835005938
Paperback
Condition: New
€ 89.83
€ 89.83
Paperback / so. Series: Die Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 12. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 1963
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663187714
- ISBN
- 9783663187714
Paperback
Condition: New
€ 72.80
€ 72.80
Paperback. Ausgehend von den Potenzialen der Mass Customization analysiert Stephan Jager verschiedene Absatzsystemtypen hinsichtlich ihrer okonomischen Eignung in einem Mass Customization-Konzept und beurteilt sie anhand von "Economies of integration" und "Economies of interaction."" Num Pages: 371 pages, 5 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 371
- Condition
- New
- SKU
- V9783824480531
- ISBN
- 9783824480531
Paperback
Condition: New
€ 95.63
€ 95.63
Paperback / so. Series: Entrepreneurship. Num Pages: 254 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag Germany
- Number of pages
- 254
- Condition
- New
- SKU
- V9783835006119
- ISBN
- 9783835006119
Paperback
Condition: New
€ 78.01
€ 78.01
paperback. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 549.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783835009387
- ISBN
- 9783835009387
Paperback
Condition: New
€ 74.61
€ 74.61
Paperback / so. Num Pages: 197 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag United States
- Number of pages
- 197
- Condition
- New
- SKU
- V9783834915061
- ISBN
- 9783834915061
Paperback
Condition: New
€ 72.25
€ 72.25
Paperback / so. Num Pages: 254 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 1939
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 254
- Condition
- New
- SKU
- V9783663198215
- ISBN
- 9783663198215
Paperback
Condition: New
€ 72.78
€ 72.78
Paperback. Packed full of lively debate and funny anecdotes, this book covers topics that students will recognize from their marketing course, such as key thinkers and concepts, and some that they won't. It will challenge students' thinking and help them get a good mark in their exams. Series: Very Short, Fairly Interesting & Cheap Books. Num Pages: 160 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 198 x 129 x 9. Weight in Grams: 163.
- Publisher
- SAGE Publications Inc United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781412930888
- ISBN
- 9781412930888
Paperback
Condition: New
€ 24.27
€ 24.27
Paperback. Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Series: McGraw-Hill Advertising Classic. Num Pages: 64 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 178 x 128 x 5. Weight in Grams: 76.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 64
- Format
- Paperback
- Publication date
- 2003
- Edition
- New
- Condition
- New
- SKU
- V9780071410946
- ISBN
- 9780071410946
Paperback
Condition: New
€ 10.99€ 10.03
€ 10.99
€ 10.03
Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Kogan Page Ltd
- Condition
- Used, Very Good
- SKU
- KMK0014348
- ISBN
- 9780749461454
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Helps you to give your brand more than an internet presence: it gives it a voice. This title helps you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. Series: New Tools for Business. Num Pages: 136 pages, black & white illustrations. BIC Classification: KJS; UT. Category: (P) Professional & Vocational. Dimension: 202 x 131 x 12. Weight in Grams: 180. As new.
- Condition
- Used, Like New
- Edition
- 1st Edition
- Publisher
- Kogan Page Ltd
- Number of pages
- 136
- Format
- Paperback
- Publication date
- 2010
- SKU
- KRF0028239
- ISBN
- 9780749461454
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 180
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138801547
- ISBN
- 9781138801547
Paperback
Condition: New
€ 57.27
€ 57.27