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Sales & marketing
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Sales & marketing
Hardback. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behaviour of consumers in relation to information. Series: Gesunde Ernahrung / Healthy Nutrition. Num Pages: 220 pages, 64 black & white tables, biography. BIC Classification: JHBA; KJSP; KNDF. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 220
- Condition
- New
- SKU
- V9783540425298
- ISBN
- 9783540425298
Hardback
Condition: New
€ 132.35
€ 132.35
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658141196
- ISBN
- 9783658141196
Paperback
Condition: New
€ 62.40
€ 62.40
Paperback. Proceedings. Prof. Dr. rer. pol. Adolf Angermann zum 60. Geburtstag Editor(s): Thome, R. Series: Informatik-Fachberichte / Subreihe Kunstliche Intelligenz. Num Pages: 385 pages, 11 black & white illustrations. BIC Classification: KJQ; KJS; UNH. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 615.
- Format
- Paperback
- Publication date
- 1981
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 385
- Condition
- New
- SKU
- V9783540105558
- ISBN
- 9783540105558
Paperback
Condition: New
€ 84.97
€ 84.97
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001893
- ISBN
- 9783835001893
Paperback
Condition: New
€ 106.66
€ 106.66
Hardcover. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Series: International Series in Quantitative Marketing. Num Pages: 872 pages, 106 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 48. Weight in Grams: 1304.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2008th Edition
- Number of pages
- 896
- Condition
- New
- SKU
- V9780387725789
- ISBN
- 9780387725789
Hardback
Condition: New
€ 233.59
€ 233.59
Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION
How organizations can deliver significant performance gainsthrough strategic investment in marketing
In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470504543
- ISBN
- 9780470504543
Hardback
Condition: New
€ 32.99€ 26.02
€ 32.99
€ 26.02
Paperback. Editor(s): Gaul, Wolfgang; Schader, Martin. Num Pages: 380 pages, biography. BIC Classification: KCA; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 673.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1988
- Number of pages
- 380
- Condition
- New
- SKU
- V9783642734915
- ISBN
- 9783642734915
Paperback
Condition: New
€ 129.20
€ 129.20
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.85
€ 52.85
Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9780470743973
- ISBN
- 9780470743973
Hardback
Condition: New
€ 89.74
€ 89.74
Paperback. Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Num Pages: 256 pages, biography. BIC Classification: KC; KJS; KJSM; UNF. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781349487868
- ISBN
- 9781349487868
Paperback
Condition: New
€ 52.93€ 46.57
€ 52.93
€ 46.57
Hardcover. A "how-to" guide to boosting sales through predictive and prescriptive analytics
Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 224 x 26. Weight in Grams: 414.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119043126
- ISBN
- 9781119043126
Hardback
Condition: New
€ 31.18
€ 31.18
Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781118615843
- ISBN
- 9781118615843
Paperback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Data Analysis, Machine Learning and Knowledge Discovery
. Ed(S): Spiliopoulou, Myra; Schmidt-Thieme, ...
Paperback. Editor(s): Spiliopoulou, Myra; Schmidt-Thieme, Lars (Universitay of Freiburg); Janning, Ruth. Series: Studies in Classification, Data Analysis, and Knowledge Organization. Num Pages: 491 pages, 88 black & white illustrations, 32 colour illustrations, biography. BIC Classification: KJS; UNC; UNF; UYQM. Category: (P) Professional & Vocational. Dimension: 234 x 160 x 26. Weight in Grams: 706.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 491
- Condition
- New
- SKU
- V9783319015941
- ISBN
- 9783319015941
Paperback
Condition: New
€ 129.25
€ 129.25
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835002661
- ISBN
- 9783835002661
Paperback
Condition: New
€ 105.67
€ 105.67
perfect. Originally presented as the author's thesis (doctoral--Universit'at Osnabr'uck) Series: Konsum und Verhalten. Num Pages: 292 pages, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 480.
- Publication date
- 1990
- Publisher
- Physica Germany
- Edition
- 1st Edition
- Number of pages
- 292
- Condition
- New
- SKU
- V9783790804911
- ISBN
- 9783790804911
Paperback
Condition: New
€ 72.65
€ 72.65
Das Sales-Master-Training. Ihr Expertenprogramm Fur Spitzenleistungen ...
Buhr, Andreas; Christiani, Alexander; Detroy,...
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 626.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834925015
- ISBN
- 9783834925015
Hardback
Condition: New
€ 107.02
€ 107.02
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 283 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 283
- Condition
- New
- SKU
- V9783834932785
- ISBN
- 9783834932785
Paperback
Condition: New
€ 89.03
€ 89.03
Paperback / so. Num Pages: 329 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 329
- Condition
- New
- SKU
- V9783835060883
- ISBN
- 9783835060883
Paperback
Condition: New
€ 95.07
€ 95.07
Paperback / so. Num Pages: 385 pages, black & white illustrations, bibliography. BIC Classification: KJS; LNTJ; LNTM; MBN; MBPM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 21. Weight in Grams: 576.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer United Kingdom
- Edition
- 2
- Number of pages
- 385
- Condition
- New
- SKU
- V9783662064825
- ISBN
- 9783662064825
Paperback
Condition: New
€ 62.58
€ 62.58
Paperback / so. Die Diskussion uber die Risiken unternehmerischen Handels nimmt seit langem einen zentralen Stellenwert innerhalb der betriebswirtschaftlichen Forschung und der Unternehmenspraxis ein. Ausgehend vom wertorientierten Kundenbeziehungsmanagement entwickelt Jochen Becker ein mehrdimensionales Konzept des Kundenbeziehungsrisikos." Series: Forum Produkt- Und Produktionsmanagement. Num Pages: 232 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 374.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 232
- Condition
- New
- SKU
- V9783834915221
- ISBN
- 9783834915221
Paperback
Condition: New
€ 88.53
€ 88.53