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Sales & marketing
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Sales & marketing
Paperback. Grundlagen, Erfolgsfaktoren, Konzepte und Instrumente der Customer Integration im Business-to-Business-Bereich. Eine umfassende und anwendungsorientierte Arbeitsgrundlage fur alle, die im Business-to-Business-Bereich mit der praktischen Umsetzung des Leitbildes "Kundenintegration" beschaftigt sind." Editor(s): Kleinaltenkamp, Michael; Fliess, Sabine; Jacob, Frank. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 1996
- Number of pages
- 293
- Condition
- New
- SKU
- V9783322825124
- ISBN
- 9783322825124
Paperback
Condition: New
€ 72.85
€ 72.85
Hardback. Num Pages: 246 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 239 x 161 x 23. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- University Press of America United States
- Number of pages
- 246
- Condition
- New
- SKU
- V9780761837527
- ISBN
- 9780761837527
Hardback
Condition: New
€ 130.26
€ 130.26
Hardcover. Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. Num Pages: 224 pages, 9 black & white tables, 21 figures, 16 black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 18. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Edition
- 2010 ed.
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230247819
- ISBN
- 9780230247819
Hardback
Condition: New
€ 67.19
€ 67.19
Paperback. Num Pages: 360 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 190 x 21. Weight in Grams: 488.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118725603
- ISBN
- 9781118725603
Paperback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Hardback. Editor(s): Bruhn, Manfred; Hadwich, Karsten. Num Pages: 512 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 33. Weight in Grams: 975.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 512
- Condition
- New
- SKU
- V9783834940001
- ISBN
- 9783834940001
Hardback
Condition: New
€ 175.96
€ 175.96
Paperback. Series: Innovatives Markenmanagement. Num Pages: 362 pages, 45 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 460.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 362
- Condition
- New
- SKU
- V9783824483259
- ISBN
- 9783824483259
Paperback
Condition: New
€ 83.71
€ 83.71
Paperback. Kai Wille entwickelt ein Konzept zur Messung und Steuerung des risikoadjustierten Wertbeitrages von Kundenbeziehungen. Er zeigt, dass wertorientierte Kenngrossen auch dazu beitragen, den internen Stellenwert des Marketing im Verteilungskampf um knappe finanzielle Ressourcen entscheidend zu starken. " Num Pages: 338 pages, 14 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 338
- Condition
- New
- SKU
- V9783835001855
- ISBN
- 9783835001855
Paperback
Condition: New
€ 100.08
€ 100.08
Hardback. BIC Classification: KJS. Dimension: 216 x 140. Weight in Grams: 344.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783409142649
- ISBN
- 9783409142649
Hardback
Condition: New
€ 83.55
€ 83.55
Paperback. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 239 pages, 29 black & white illustrations, 19 black & white tables, biography. BIC Classification: KJMV6; KJMV7; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 325.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 239
- Condition
- New
- SKU
- V9783658075255
- ISBN
- 9783658075255
Paperback
Condition: New
€ 66.06
€ 66.06
Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Simon & Schuster United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9781439144633
- ISBN
- 9781439144633
Paperback
Condition: New
€ 20.99€ 19.04
€ 20.99
€ 19.04
Paperback. "Customer Care Management" liefert eine Ubersicht uber die zentralen Erfolgsfaktoren modernen Kundenmanagements in Deutschland und in den USA." Editor(s): Engelbach, Wolf-Dieter; Meier, Roland. Num Pages: 235 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 13. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 235
- Condition
- New
- SKU
- V9783322889348
- ISBN
- 9783322889348
Paperback
Condition: New
€ 55.26
€ 55.26
Paperback. Customer loyalty is useful to the long term financial success of your business, but with more choice then ever before, customers this day have high expectations of the products and services they use. This book takes you through how you can develop and sustain a customer-service focus within your company. Num Pages: 288 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 18. Weight in Grams: 494.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2010
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780749457051
- ISBN
- 9780749457051
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Num Pages: 312 pages, black & white illustrations. BIC Classification: JHBL; KJC; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 24. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781861563071
- ISBN
- 9781861563071
Paperback
Condition: New
€ 37.99€ 29.90
€ 37.99
€ 29.90
Paperback. The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Num Pages: 336 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 23. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118937594
- ISBN
- 9781118937594
Paperback
Condition: New
€ 34.99€ 25.52
€ 34.99
€ 25.52
Hardback. Current Trends in Eye Tracking Research Editor(s): Horsley, Michael; Toon, Natasha; Knight, Bruce; Eliot, Matt; Reilly, Ronan. Num Pages: 345 pages, black & white illustrations. BIC Classification: CFD; JMR; KJSM. Category: (P) Professional & Vocational. Dimension: 240 x 165 x 24. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 345
- Condition
- New
- SKU
- V9783319028675
- ISBN
- 9783319028675
Hardback
Condition: New
€ 228.73
€ 228.73
Paperback. Drawing on a wide range of case studies, Cultures of Financialization argues that, in our age of crisis, the global economy is more invested than ever in culture and the imagination. We must take the idea of 'fictitious capital' seriously as a way to understand the power of finance, and what might be done to stop it. Num Pages: 233 pages, biography. BIC Classification: JFC; JFD; KC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349470358
- ISBN
- 9781349470358
Paperback
Condition: New
€ 93.40
€ 93.40
Paperback / so. Num Pages: 362 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 362
- Condition
- New
- SKU
- V9783824400904
- ISBN
- 9783824400904
Paperback
Condition: New
€ 72.80
€ 72.80
Paperback. A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more. Num Pages: 240 pages, 15 b&w photos, 5 figures, 1 bibliog., 1 index. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 380.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Indiana University Press United States
- Number of pages
- 232
- Condition
- New
- SKU
- V9780253217615
- ISBN
- 9780253217615
Paperback
Condition: New
€ 23.99€ 22.10
€ 23.99
€ 22.10
Hardcover. Editor(s): Katsoni, Vicky. Series: Springer Proceedings in Business and Economics. Num Pages: 417 pages, 22 black & white illustrations, 23 colour illustrations, biography. BIC Classification: GTB; KJS; KNSG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 247 x 167 x 29. Weight in Grams: 782.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319158587
- ISBN
- 9783319158587
Hardback
Condition: New
€ 196.27
€ 196.27
Cultural Psychology: A Special Issue of the journal of Consumer Psycho...
. Ed(S): Maheswaran, Durairaj; Shavitt, Sharo...
paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Psychology Press United States
- Number of pages
- 70
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805897777
- ISBN
- 9780805897777
Paperback
Condition: New
€ 36.19
€ 36.19
paperback. Editor(s): Sharma, Dheeraj. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 159 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 411.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2016
- Number of pages
- 159
- Condition
- New
- SKU
- V9783319386942
- ISBN
- 9783319386942
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback / so. Editor(s): Altenburger, Reinhard; Mesicek, Roman H. Series: Management-Reihe Corporate Social Responsibility. Num Pages: black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJG; KJM; KJSP; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783662465592
- ISBN
- 9783662465592
Paperback
Condition: New
€ 39.33
€ 39.33
Paperback / so. Editor(s): Wagner, Riccardo; Lahme, Georg; Breitbarth, Tim. Series: Management-Reihe Corporate Social Responsibility. Num Pages: black & white illustrations, bibliography. BIC Classification: KJG; KJM; KJSP; KJVX; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642550232
- ISBN
- 9783642550232
Paperback
Condition: New
€ 50.69
€ 50.69
Paperback / so. Editor(s): Knoppe, Marc. Series: Management-Reihe Corporate Social Responsibility. Num Pages: black & white illustrations, bibliography. BIC Classification: KJG; KJM; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783662446843
- ISBN
- 9783662446843
Paperback
Condition: New
€ 56.46
€ 56.46