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Sales & marketing
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Sales & marketing
Hardcover. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. Num Pages: 178 pages, Illustrations :. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 196 x 19. Weight in Grams: 538.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 178
- Condition
- New
- SKU
- V9780470862117
- ISBN
- 9780470862117
Hardback
Condition: New
€ 43.99€ 33.72
€ 43.99
€ 33.72
Paperback. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 324 pages, 4 black & white illustrations, 26 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 324
- Condition
- New
- SKU
- V9783824479597
- ISBN
- 9783824479597
Paperback
Condition: New
€ 66.78
€ 66.78
Hardcover. We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations. Num Pages: 233 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 164 x 20. Weight in Grams: 524.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230222434
- ISBN
- 9780230222434
Hardback
Condition: New
€ 83.83
€ 83.83
Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2nd
- Condition
- New
- SKU
- V9780749460570
- ISBN
- 9780749460570
Paperback
Condition: New
€ 33.99€ 31.02
€ 33.99
€ 31.02
Paperback. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 19. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Red Wheel/Weiser
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650139
- ISBN
- 9781632650139
Paperback
Condition: New
€ 19.16
€ 19.16
Hardcover. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. Num Pages: 246 pages, biography. BIC Classification: KJC; KJF; KJSA. Category: (G) General (US: Trade). Dimension: 147 x 221 x 20. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781137369000
- ISBN
- 9781137369000
Hardback
Condition: New
€ 66.78
€ 66.78
paperback. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. Num Pages: 246 pages, biography. BIC Classification: KJC; KJMV3; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 246
- Condition
- New
- Edition
- 1st ed. 2013
- SKU
- V9781349474813
- ISBN
- 9781349474813
Paperback
Condition: New
€ 66.06
€ 66.06
Hardcover. * Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 21. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470575420
- ISBN
- 9780470575420
Hardback
Condition: New
€ 50.99€ 39.45
€ 50.99
€ 39.45
Hardcover. Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Num Pages: 180 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 16. Weight in Grams: 424.
- Publisher
- Palgrave Macmillan
- Number of pages
- 174
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9781137019486
- ISBN
- 9781137019486
Hardback
Condition: New
€ 65.62
€ 65.62
Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 400
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470613580
- ISBN
- 9780470613580
Hardback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Paperback. Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot. Num Pages: 440 pages, black & white illustrations. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 25. Weight in Grams: 658.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749471736
- ISBN
- 9780749471736
Paperback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Paperback. Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 25. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478698
- ISBN
- 9780749478698
Paperback
Condition: New
€ 46.99€ 42.28
€ 46.99
€ 42.28
Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- B Jain Publishers Pvt Ltd India
- Condition
- New
- SKU
- V9788131910832
- ISBN
- 9788131910832
Paperback
Condition: New
€ 8.99€ 8.14
€ 8.99
€ 8.14
Paperback. Series: Innovatives Markenmanagement. Num Pages: 256 pages, 40 black & white illustrations, 38 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 256
- Condition
- New
- SKU
- V9783658124380
- ISBN
- 9783658124380
Paperback
Condition: New
€ 66.22
€ 66.22
Paperback. Num Pages: 200 pages, 1 black & white illustrations, 43 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 200
- Condition
- New
- SKU
- V9783824407897
- ISBN
- 9783824407897
Paperback
Condition: New
€ 77.27
€ 77.27
Paperback. Offers a perspective on the advertising and marketing culture of China. This book takes us inside an advertising agency to show the influence of American branding theories and models. It examines the impact of media practices on Chinese advertising and deliberates on the convergence of grassroots creative culture and viral marketing strategies. Num Pages: 432 pages, 12 halftones, 8 tables. BIC Classification: 1FPC; JFCA; KJK; KJSA. Category: (G) General (US: Trade); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 202 x 132 x 28. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard University Press United States
- Number of pages
- 432
- Condition
- New
- SKU
- V9780674047082
- ISBN
- 9780674047082
Paperback
Condition: New
€ 36.99€ 31.06
€ 36.99
€ 31.06
Hardback. This text by Interrand Newell and Sorrell provides thinking on branding for the pharmaceutical industry and lessons for anyone involved in brand development and management. Editor(s): Blackett, Tom; Robins, Rebecca. Num Pages: 335 pages, 155 black & white illustrations, biography. BIC Classification: KJS; KNDP; MMG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 638.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 335
- Condition
- New
- SKU
- V9780333930984
- ISBN
- 9780333930984
Hardback
Condition: New
€ 68.17
€ 68.17
Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419325
- ISBN
- 9781784419325
Hardback
Condition: New
€ 149.36
€ 149.36
Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473627550
- ISBN
- 9781473627550
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
Hardcover. Editor(s): Gopal, Raja. Num Pages: 301 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 184 x 25. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 301
- Condition
- New
- SKU
- V9781600219450
- ISBN
- 9781600219450
Hardback
Condition: New
€ 289.91€ 197.46
€ 289.91
€ 197.46