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Sales & marketing

Results 3501 - 3520 of 3804

Sales & marketing

Hardback. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JHMC; KJSA. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 421.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan United Kingdom
Number of pages
222
Condition
New
SKU
V9781137496553
ISBN
9781137496553
Hardback
Condition: New

€ 66.58

Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
Publisher
Simon & Schuster UK
Format
Paperback
Publication date
2009
Edition
UK ed.
Condition
New
SKU
V9781847398352
ISBN
9781847398352
Paperback
Condition: New

€ 15.99
€ 12.61

Paperback. Num Pages: 288 pages. BIC Classification: KJS; KNTJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 167 x 17. Weight in Grams: 444.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780415638104
ISBN
9780415638104
Paperback
Condition: New

€ 82.19

paperback. This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. Series: Management for Professionals. Num Pages: 151 pages, biography. BIC Classification: KJC; KJMV7; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 244.
Format
Paperback
Publication date
2015
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2013th Edition
Number of pages
151
Condition
New
SKU
V9783642437496
ISBN
9783642437496
Paperback
Condition: New

€ 65.41

Hardback. This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. Series: Management for Professionals. Num Pages: 137 pages, biography. BIC Classification: KJC; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 397.
Format
Hardback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
137
Condition
New
SKU
V9783642371073
ISBN
9783642371073
Hardback
Condition: New

€ 66.52

hardcover. Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected fans and advocates, building brand equity in the process. Num Pages: 249 pages, biography. BIC Classification: KC; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 467.
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Number of pages
249
Condition
New
Edition
1st ed. 2017
SKU
V9783319488530
ISBN
9783319488530
Hardback
Condition: New

€ 182.91

Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462994
ISBN
9780749462994
Paperback
Condition: New

€ 33.99
€ 29.03

Hardcover. This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. Series: International Political Economy Series. Num Pages: 231 pages, biography. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 157 x 19. Weight in Grams: 516.
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Edition
First Edition
Number of pages
232
Condition
New
SKU
V9780230573062
ISBN
9780230573062
Hardback
Condition: New

€ 67.36

Hardback. Num Pages: 141 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 11. Weight in Grams: 462.
Format
Hardback
Publication date
2014
Publisher
Springer Gabler United States
Number of pages
141
Condition
New
SKU
V9783658012014
ISBN
9783658012014
Hardback
Condition: New

€ 61.47

Paperback. Do brand communities really work for FMCG? Can consumers involved in brand communities be characterized by specific behavioral attributes? And do the members show a higher level of customer retention as those non-member? In her study, the author derives a set of behavioral attributes relevant for brand-community members. Num Pages: 292 pages, 33 black & white illustrations, 49 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 382.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag
Edition
2012th Edition
Condition
New
SKU
V9783834940544
ISBN
9783834940544
Paperback
Condition: New

€ 66.70

Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 347 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 445.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Number of pages
347
Condition
New
SKU
V9783835001299
ISBN
9783835001299
Paperback
Condition: New

€ 89.66

Paperback. Rene Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten. Er entwickelt einen netzwerkorientierten Ansatz zum Management sozialen Konsums und damit zum Management von Konsumenteninteraktionen in Brand Communities. Die Anwendbarkeit belegt er an zahlreichen Praxisbeispielen." Series: Marken- Und Produktmanagement. Num Pages: 507 pages, 2 black & white illustrations, 75 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 646.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
507
Condition
New
SKU
V9783824480906
ISBN
9783824480906
Paperback
Condition: New

€ 73.88

Hardcover. A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. Num Pages: 221 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 235 x 19. Weight in Grams: 484.
Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
224
Condition
New
SKU
V9780230220324
ISBN
9780230220324
Hardback
Condition: New

€ 67.21

Hardcover. Series: Management for Professionals. Num Pages: 405 pages, 132 black & white illustrations, biography. BIC Classification: KJC; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 167 x 243 x 27. Weight in Grams: 772.
Format
Hardback
Publication date
2015
Publisher
Springer
Edition
1st ed. 2015
Condition
New
SKU
V9783319194813
ISBN
9783319194813
Hardback
Condition: New

€ 69.04

Paperback. Written by the world's leading thinkers on brand strategy, this updated paperback edition looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands. Num Pages: 276 pages. BIC Classification: KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 16. Weight in Grams: 430.
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137467591
ISBN
9781137467591
Paperback
Condition: New

€ 61.27

Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
328
Condition
New
SKU
V9781907794438
ISBN
9781907794438
Paperback
Condition: New

€ 26.99
€ 20.72

Hardcover. Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies. Num Pages: 197 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 17. Weight in Grams: 458.
Format
Hardback
Publication date
2009
Publisher
Palgrave Macmillan
Number of pages
200
Condition
New
SKU
V9780230201798
ISBN
9780230201798
Hardback
Condition: New

€ 83.56

Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780470433423
ISBN
9780470433423
Hardback
Condition: New

€ 33.99
€ 33.76

Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
2002
Edition
1st Edition
Condition
New
SKU
V9780787963941
ISBN
9780787963941
Paperback
Condition: New

€ 19.00
€ 18.44

Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469252
ISBN
9780749469252
Paperback
Condition: New

€ 40.99
€ 36.70

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