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Sales & marketing
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Sales & marketing
Paperback. Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry. Num Pages: 236 pages, 3 black & white illustrations, biography. BIC Classification: GTC; KFF; KFFH; KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 309.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9781349470013
- ISBN
- 9781349470013
Paperback
Condition: New
€ 65.80
€ 65.80
Hardback. Editor(s): Bilgin, Mehmet Huseyin; Danis, Hakan; Demir, Ender; Can, Ugur. Series: Eurasian Studies in Business and Economics. Num Pages: 633 pages, 93 black & white illustrations, 42 colour illustrations, biography. BIC Classification: KFFH; KJSM; KJVS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 35. Weight in Grams: 1142.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 633
- Condition
- New
- SKU
- V9783319399188
- ISBN
- 9783319399188
Hardback
Condition: New
€ 263.46
€ 263.46
Paperback. Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field. Num Pages: 352 pages, illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 18. Weight in Grams: 675.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273632979
- ISBN
- 9780273632979
Paperback
Condition: New
€ 82.12
€ 82.12
Paperback. "Hardie investigates the link between the financialization - defined as the ability to trade risk - and the capacity of emerging market governments to borrow from private markets. He considers the government bond markets in Brazil, Lebanon and Turkey and includes interviews with 126 financial market actors"-- Series: International Political Economy Series. Num Pages: 231 pages, biography. BIC Classification: JPB; JPS; KCB; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 231
- Condition
- New
- SKU
- V9781349347889
- ISBN
- 9781349347889
Paperback
Condition: New
€ 127.73
€ 127.73
paperback. Series: Rechnungswesen Und Controlling. Num Pages: 380 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Weight in Grams: 521.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 380
- Condition
- New
- Edition
- 2000th Edition
- SKU
- V9783824471652
- ISBN
- 9783824471652
Paperback
Condition: New
€ 72.94
€ 72.94
paperback. Series: Essentials. Num Pages: 41 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJSM; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Number of pages
- 41
- Condition
- New
- SKU
- V9783658088002
- ISBN
- 9783658088002
Paperback
Condition: New
€ 23.65
€ 23.65
Paperback. Combining creative biblical interpretation, Christian moral reflection, and business expertise, Finding Meaning in Business is a thoughtful and thought-provoking look at how business leaders, professionals, and students can integrate a sense of calling into their careers and into the business world as a whole. Editor(s): Okonkwo, Bartholomew C. Num Pages: 224 pages, 2 black & white illustrations, biography. BIC Classification: HRC; KC; KJC; KJG; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 224
- Condition
- New
- SKU
- V9781349445370
- ISBN
- 9781349445370
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 263.
- Publisher
- Springer Gabler
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9783658026615
- ISBN
- 9783658026615
Paperback
Condition: New
€ 72.50
€ 72.50
Paperback. Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think! Num Pages: 296 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 139 x 216 x 21. Weight in Grams: 446.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292100203
- ISBN
- 9781292100203
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback. Editor(s): Heidenreich, Sven; Huber, Frank; Vogel, Johannes. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834910936
- ISBN
- 9783834910936
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback. Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty. Series: Business-to-Business-Marketing. Num Pages: 210 pages, 7 black & white illustrations, 8 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 210
- Condition
- New
- SKU
- V9783824481958
- ISBN
- 9783824481958
Paperback
Condition: New
€ 65.86
€ 65.86
Hardcover. Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 29. Weight in Grams: 514.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470487853
- ISBN
- 9780470487853
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 110 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 177 x 6. Weight in Grams: 114.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 110
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781841124612
- ISBN
- 9781841124612
Paperback
Condition: New
€ 15.99€ 13.65
€ 15.99
€ 13.65
Hardback. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Editor(s): Sanchez, Ron; Freiling, Jorg. Series: Research in Competence-based Management. Num Pages: 282 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 15. Weight in Grams: 490. Series: Research in Competence-based Management. 282 pages, Illustrations. Editor(s): Sanchez, Ron; Freiling, Jorg. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJS. Dimension: 235 x 160 x 15. Weight: 490.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Limited
- Edition
- 1st Edition
- Number of pages
- 282
- Condition
- New
- SKU
- V9780762312092
- ISBN
- 9780762312092
Hardback
Condition: New
€ 130.40
€ 130.40
Hardback. Num Pages: 303 pages, biography. BIC Classification: JFCV; JFDV; JFSP1; KJSA. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 534.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 303
- Condition
- New
- SKU
- V9783319407050
- ISBN
- 9783319407050
Hardback
Condition: New
€ 128.15
€ 128.15
Hardcover. This book explores the main methods, models and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each with case studies. Includes research conducted 2008 to 2011 for the Focus-BALKANS project. Editor(s): Barjolle, Dominique; Gorton, Matthew; Milosevic Dordevic, Jasna; Stojanovic, Zaklina. Num Pages: 160 pages, 26 black & white tables, biography. BIC Classification: JHBC; JMS; KJS; KJSM; MBN; RNF. Category: (P) Professional & Vocational. Dimension: 244 x 163 x 17. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Netherlands
- Edition
- 2013th Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9789400759459
- ISBN
- 9789400759459
Hardback
Condition: New
€ 127.28
€ 127.28
Hardcover. Editor(s): Thomas, Oscar C.; Jackson, Jim D. Num Pages: 355 pages, illustrations. BIC Classification: JFSP1; KJS; KNDF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 258 x 182 x 23. Weight in Grams: 750.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Edition
- 1st Edition
- Number of pages
- 355
- Condition
- New
- SKU
- V9781626183926
- ISBN
- 9781626183926
Hardback
Condition: New
€ 389.72€ 264.36
€ 389.72
€ 264.36
Paperback. This book explores ways to incorporate gastronomical heritage such as regional and organic foods into rural tourism (above all farm tourism) and development policies. It also presents new avenues of research, including sensory and online marketing. Editor(s): Sidali, Katia Laura; Spiller, Achim; Schulze, Birgit. Num Pages: 212 pages, biography. BIC Classification: J; KC; KJS; PN; RN; TVB. Category: (G) General (US: Trade). Dimension: 158 x 234 x 16. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 212
- Condition
- New
- SKU
- V9783642422294
- ISBN
- 9783642422294
Paperback
Condition: New
€ 193.30
€ 193.30
Hardcover. The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding. Num Pages: 208 pages, 14 black & white tables, 10 figures. BIC Classification: KJMV7; KJS; WSBB. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 17. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230232532
- ISBN
- 9780230232532
Hardback
Condition: New
€ 67.12
€ 67.12
Hardback. Series: Media Business and Innovation. Num Pages: 220 pages, biography. BIC Classification: JFD; KCD; KCL; KJH; KJSM; KNT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 497.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 220
- Condition
- New
- SKU
- V9783319305103
- ISBN
- 9783319305103
Hardback
Condition: New
€ 127.97
€ 127.97