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Sales & marketing
Results 1465 - 1488 of 3857
Sales & marketing
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834910622
- ISBN
- 9783834910622
Paperback
Condition: New
€ 89.35
€ 89.35
Paperback. Anhand einer Simulationsstudie vergleicht Sonja Gensler die Conjoint-Analyse und die Choice-Based-Conjoint-Analyse als Methoden zur Erfassung und Analyse von Konsumentenpraferenzen und untersucht die Moglichkeiten zur Berucksichtigung heterogener Praferenzen durch Finite-Mixture-Modelle und hierarchische Bayes-Modelle." Series: Beitrage Zur Betriebswirtschaftlichen Forschung. Num Pages: 333 pages, 5 black & white illustrations, 69 black & white tables. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 439.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 333
- Condition
- New
- SKU
- V9783824491179
- ISBN
- 9783824491179
Paperback
Condition: New
€ 89.03
€ 89.03
Hardback. Hidden Champions in CEE and Turkey Editor(s): McKiernan, Peter; Purg, Danica. Num Pages: 447 pages, 5 black & white illustrations, 41 black & white tables, biography. BIC Classification: KCP; KJC; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 30. Weight in Grams: 780.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 447
- Condition
- New
- SKU
- V9783642405037
- ISBN
- 9783642405037
Hardback
Condition: New
€ 130.02
€ 130.02
Paperback. This resource offers interdisciplinary chapters ranging from leadership to performance drivers; from organization to culture and governance; from innovativeness to sustainability and further to the financial aspects of hidden champions business models. Editor(s): McKiernan, Peter; Purg, Danica. Num Pages: 447 pages, 5 black & white illustrations, 41 black & white tables, biography. BIC Classification: KCP; KJC; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 682.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2013
- Number of pages
- 447
- Condition
- New
- SKU
- V9783662514139
- ISBN
- 9783662514139
Paperback
Condition: New
€ 129.23
€ 129.23
Paperback. Editor(s): Wallace, Lillian. Num Pages: 97 pages. BIC Classification: KJSA. Dimension: 229 x 152 x 7. Weight in Grams: 188.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781633214583
- ISBN
- 9781633214583
Paperback
Condition: New
€ 100.99€ 70.85
€ 100.99
€ 70.85
paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFSJ1; JPQB; KJS; MJCL. Category: (G) General (US: Trade). Dimension: 234 x 155 x 14. Weight in Grams: 366.
- Format
- Paperback
- Publisher
- Oxford University Press United States
- Number of pages
- 256
- Condition
- New
- Publication date
- 2016
- Edition
- Illustrated
- SKU
- V9780190606855
- ISBN
- 9780190606855
Paperback
Condition: New
€ 46.61
€ 46.61
Paperback. .
- Publisher
- Pearson Education Limited
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780273792857
- ISBN
- 9780273792857
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardback. .
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137497185
- ISBN
- 9781137497185
Hardback
Condition: New
€ 66.16
€ 66.16
Higher Education, Policy, and the Global Competition Phenomenon
. Ed(S): Rust, Val D.; Portnoi, Laura M.; Bag...
Paperback. This book inquires about the processes through which different higher education systems have determined national higher education policies related to competitiveness, as well as the strategies they have adopted to enhance their global competitiveness. Editor(s): Rust, Val D.; Portnoi, Laura M.; Bagley, Sylvia S. Series: International and Development Education. Num Pages: 284 pages, 8 black & white illustrations, biography. BIC Classification: JNA; JNKC; JNM; KJSM; RBGD. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 368.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 284
- Condition
- New
- SKU
- V9781349380855
- ISBN
- 9781349380855
Paperback
Condition: New
€ 52.90€ 47.15
€ 52.90
€ 47.15
Paperback. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 211 pages, biography. BIC Classification: KC; KJC; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 203 x 127. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 211
- Condition
- New
- SKU
- V9781349444595
- ISBN
- 9781349444595
Paperback
Condition: New
€ 76.55
€ 76.55
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824406784
- ISBN
- 9783824406784
Paperback
Condition: New
€ 82.90
€ 82.90
Paperback / so. Mit einem Geleitwort von Prof. Dr. Manfred Kirchgeorg Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834926753
- ISBN
- 9783834926753
Paperback
Condition: New
€ 89.07
€ 89.07
Hardback. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, this title analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond. Num Pages: 284 pages, 15 b/w photographs, 1 table. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- University of California Press United States
- Number of pages
- 284
- Condition
- New
- SKU
- V9780520233706
- ISBN
- 9780520233706
Hardback
Condition: New
€ 74.91€ 58.34
€ 74.91
€ 58.34
Hardcover. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780241184837
- ISBN
- 9780241184837
Hardback
Condition: New
€ 18.99€ 13.87
€ 18.99
€ 13.87
Paperback. Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 12. Weight in Grams: 242.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2003
- Edition
- Reprint
- Condition
- New
- SKU
- V9780071418713
- ISBN
- 9780071418713
Paperback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Hardback. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile. Series: Gender Relations in the American Experience. Num Pages: 248 pages, 7, 7 black & white halftones. BIC Classification: 1KBB; JFFT; KJS; KNPR; WGCB. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152 x 22. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Johns Hopkins University Press United States
- Edition
- First Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780801889974
- ISBN
- 9780801889974
Hardback
Condition: New
€ 55.29€ 51.46
€ 55.29
€ 51.46
Paperback. Series: Cornell Hospitality Management: Best Practices. Num Pages: 192 pages. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 204 x 129 x 12. Weight in Grams: 198.
- Publisher
- Cornell University Press United States
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780801478192
- ISBN
- 9780801478192
Paperback
Condition: New
€ 17.99€ 17.63
€ 17.99
€ 17.63
Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471296799
- ISBN
- 9780471296799
Hardback
Condition: New
€ 194.22
€ 194.22
Paperback. .
- Publisher
- Gabler Verlag United Kingdom
- Format
- Paperback
- Publication date
- 1998
- Edition
- 2., überarb. u. erw. Aufl. 1998
- Condition
- New
- SKU
- V9783409236812
- ISBN
- 9783409236812
Paperback
Condition: New
€ 54.75
€ 54.75
Paperback. How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. Num Pages: 172 pages, biography. BIC Classification: JHBL; KJC; KJG; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 172
- Condition
- New
- SKU
- V9781349478453
- ISBN
- 9781349478453
Paperback
Condition: New
€ 48.99€ 38.49
€ 48.99
€ 38.49
Hardcover. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624.
- Publisher
- Harvard Business School Publishing United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1ST
- Condition
- New
- SKU
- V9781578517749
- ISBN
- 9781578517749
Hardback
Condition: New
€ 37.99€ 34.37
€ 37.99
€ 34.37
Hardcover. Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia. Num Pages: 246 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 24. Weight in Grams: 598.
- Publisher
- Oxford University Press, USA
- Number of pages
- 246
- Format
- Hardback
- Publication date
- 2010
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780195573565
- ISBN
- 9780195573565
Hardback
Condition: New
€ 38.98
€ 38.98
Paperback. Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Num Pages: 312 pages. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477172
- ISBN
- 9780749477172
Paperback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Paperback. Frank Bettger, one of the highest paid salesmen in America, reveals the selling secrets that raised him from initial failure to unparalleled success and fame. Num Pages: 192 pages, illustrations. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 213 x 141 x 14. Weight in Grams: 192.
- Publisher
- Touchstone
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2004
- Edition
- Illustrated
- Condition
- New
- SKU
- V9780671794378
- ISBN
- 9780671794378
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61