Sales & marketing
Results 1561 - 1584 of 2202
Sales & marketing
Hardback. Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174 x 16. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780765620927
- ISBN
- 9780765620927
Hardback
Condition: New
€ 119.57
€ 119.57
Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 216
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765621276
- ISBN
- 9780765621276
Hardback
Condition: New
€ 114.16
€ 114.16
Hardcover. This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 307 pages, black & white illustrations, black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 29. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 307
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857244758
- ISBN
- 9780857244758
Hardback
Condition: New
€ 119.57
€ 119.57
Hardback. This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 376 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 157 x 33. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 376
- Condition
- New
- SKU
- V9780857248978
- ISBN
- 9780857248978
Hardback
Condition: New
€ 134.46
€ 134.46
Hardcover. Num Pages: 240 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 249 x 165 x 20. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781403936035
- ISBN
- 9781403936035
Hardback
Condition: New
€ 78.46
€ 78.46
Paperback. The reputation of an organisation influences who we buy from, work for, supply to and invest in. This title aims to define reputation, explores how to value it and provides guidelines for effective reputation management. Series: PR in Practice. Num Pages: 264 pages, Illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 264
- Format
- Paperback
- Publication date
- 2008
- Edition
- 4th
- Condition
- New
- SKU
- V9780749451073
- ISBN
- 9780749451073
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. Num Pages: 322 pages, biography. BIC Classification: KJC; KJM; KJSM; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 322
- Condition
- New
- SKU
- V9781349336975
- ISBN
- 9781349336975
Paperback
Condition: New
€ 66.68
€ 66.68
Hardcover.
Don't just get your message out. ROAR it out!
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Num Pages: 212 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 24. Weight in Grams: 264.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470598795
- ISBN
- 9780470598795
Hardback
Condition: New
€ 24.99€ 20.13
€ 24.99
€ 20.13
Hardback. Editor(s): Christian, Elizabeth Barfoot. Num Pages: 344 pages. BIC Classification: AVGP; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 29. Weight in Grams: 712.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Lexington Books United States
- Number of pages
- 344
- Condition
- New
- SKU
- V9780739146347
- ISBN
- 9780739146347
Hardback
Condition: New
€ 177.99
€ 177.99
Hardcover. How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 34. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470827413
- ISBN
- 9780470827413
Hardback
Condition: New
€ 37.54
€ 37.54
Paperback. Based on an extensive exploration of product decision-making for international markets, this text describes the company's external and internal environment as well as the company's action across borders. It focuses upon the static and dynamic aspects of the roll out of new products across international markets. Num Pages: 263 pages, biography. BIC Classification: KJK; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9780333794647
- ISBN
- 9780333794647
Paperback
Condition: New
€ 127.78
€ 127.78
Paperback. Num Pages: 263 pages, biography. BIC Classification: KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 263
- Condition
- New
- SKU
- V9781349420261
- ISBN
- 9781349420261
Paperback
Condition: New
€ 127.00
€ 127.00
Paperback. Series: Marken- und Produktmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 309.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004894
- ISBN
- 9783835004894
Paperback
Condition: New
€ 105.65
€ 105.65
Hardcover. How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. Series: Microsoft Executive Leadership Series. Num Pages: 320 pages, , black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 26. Weight in Grams: 620.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470227541
- ISBN
- 9780470227541
Hardback
Condition: New
€ 36.99€ 29.52
€ 36.99
€ 29.52
Hardcover.
The ultimate guide to investor relations
Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. Series: Wiley Corporate F&A. Num Pages: 272 pages, Illustrations. BIC Classification: KFFM; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470630303
- ISBN
- 9780470630303
Hardback
Condition: New
€ 58.89€ 50.94
€ 58.89
€ 50.94
Paperback. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 254 x 180 x 15. Weight in Grams: 650.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Career Press United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9781564149527
- ISBN
- 9781564149527
Paperback
Condition: New
€ 21.99€ 21.22
€ 21.99
€ 21.22
Paperback. Sales trainer Tom Hopkins shows how to handle the most crucial part of any sales negotiation - the close - successfully. The text ranges from questioning strategies and understanding the anatomy of a close to managing surprise endings and bowing out gracefully. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 143 x 17. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780764550638
- ISBN
- 9780764550638
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Hardback. The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Num Pages: 320 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119312574
- ISBN
- 9781119312574
Hardback
Condition: New
€ 29.99€ 22.03
€ 29.99
€ 22.03
Hardcover. This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization's sales function. The authors introduce and apply a practical checklist-based scoring system. Series: Management for Professionals. Num Pages: 316 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 165 x 24. Weight in Grams: 630.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 370
- Condition
- New
- SKU
- V9783642291685
- ISBN
- 9783642291685
Hardback
Condition: New
€ 118.14
€ 118.14
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 124 x 10. Weight in Grams: 120.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1St Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841124544
- ISBN
- 9781841124544
Paperback
Condition: New
€ 9.99€ 9.83
€ 9.99
€ 9.83
Hardcover. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 28. Weight in Grams: 748.
- Publisher
- Palgrave Macmillan
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 2004
- Condition
- New
- SKU
- V9781403903051
- ISBN
- 9781403903051
Hardback
Condition: New
€ 118.79
€ 118.79
Paperback. This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change. Num Pages: 418 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 617.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 418
- Condition
- New
- SKU
- V9781349508495
- ISBN
- 9781349508495
Paperback
Condition: New
€ 84.62
€ 84.62
Paperback. Num Pages: 600 pages, 66 colour illustrations, 91 colour tables, 13 colour illustrations, 53 colour line drawin. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 203. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 12th Edition
- Condition
- New
- SKU
- V9781138951723
- ISBN
- 9781138951723
Paperback
Condition: New
€ 112.65
€ 112.65
Paperback. Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focused. This book includes examples and lessons from companies in hotel management, financial services and pharmaceuticals. It also offers a glossary of key concepts. Series: ExpressExec S. Num Pages: 118 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 123 x 10. Weight in Grams: 120.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 118
- Condition
- New
- SKU
- V9781841121932
- ISBN
- 9781841121932
Paperback
Condition: New
€ 14.99€ 13.65
€ 14.99
€ 13.65