.png){kind=logo}
Sales & marketing
Results 2185 - 2208 of 3941
Sales & marketing
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Copenhagen Business School Press
- Number of pages
- 358
- Condition
- New
- SKU
- V9788763000666
- ISBN
- 9788763000666
Paperback
Condition: New
€ 59.45€ 46.96
€ 59.45
€ 46.96
Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 606
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470319925
- ISBN
- 9780470319925
Paperback
Condition: New
€ 78.27
€ 78.27
Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780857027870
- ISBN
- 9780857027870
Paperback
Condition: New
€ 78.47€ 50.46
€ 78.47
€ 50.46
Hardback. Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Num Pages: 278 pages, 1, black & white illustrations. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 218 x 162 x 20. Weight in Grams: 456.
- Publisher
- Palgrave Macmillan
- Number of pages
- 278
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2007th Edition
- Condition
- New
- SKU
- V9780230013506
- ISBN
- 9780230013506
Hardback
Condition: New
€ 107.00€ 39.00
€ 107.00
€ 39.00
Hardcover. Num Pages: 480 pages, illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 36. Weight in Grams: 944.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780133886559
- ISBN
- 9780133886559
Hardback
Condition: New
€ 74.23
€ 74.23
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KCC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1997
- Number of pages
- 315
- Condition
- New
- SKU
- V9781461378471
- ISBN
- 9781461378471
Paperback
Condition: New
€ 249.66
€ 249.66
Hardback. Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 1440.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 315
- Condition
- New
- SKU
- V9780792399643
- ISBN
- 9780792399643
Hardback
Condition: New
€ 255.94
€ 255.94
Paperback. Editor(s): Robinson, Leroy. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 850 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 2138.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 850
- Condition
- New
- SKU
- V9783319364919
- ISBN
- 9783319364919
Paperback
Condition: New
€ 268.23
€ 268.23
Paperback / so. Num Pages: 239 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF; UYZ. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 239
- Condition
- New
- SKU
- V9783642628740
- ISBN
- 9783642628740
Paperback
Condition: New
€ 49.94
€ 49.94
Paperback. Num Pages: 640 pages, Illustrations (chiefly col.), maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 276 x 210 x 32. Weight in Grams: 1434.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Pearson Education (US) United States
- Number of pages
- 640
- Condition
- New
- SKU
- V9780131708273
- ISBN
- 9780131708273
Paperback
Condition: New
€ 218.90
€ 218.90
Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214229
- ISBN
- 9780631214229
Hardback
Condition: New
€ 107.57
€ 107.57
Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214236
- ISBN
- 9780631214236
Paperback
Condition: New
€ 45.14
€ 45.14
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781446296622
- ISBN
- 9781446296622
Paperback
Condition: New
€ 68.57
€ 68.57
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 43.99€ 33.72
€ 43.99
€ 33.72
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658034351
- ISBN
- 9783658034351
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. Num Pages: 373 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 725.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Gabler Germany
- Edition
- 2., vollst. uberarb. u. erw. Aufl. 1993
- Number of pages
- 373
- Condition
- New
- SKU
- V9783409236102
- ISBN
- 9783409236102
Paperback
Condition: New
€ 63.24
€ 63.24
Paperback. The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability. Num Pages: 528 pages, col. Illustrations. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 255 x 200 x 34. Weight in Grams: 1664.
- Publisher
- Bloomsbury Publishing PLC
- Number of pages
- 528
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781609010782
- ISBN
- 9781609010782
Paperback
Condition: New
€ 178.23
€ 178.23
Paperback. A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. Num Pages: 240 pages, 300 colour illustrations. BIC Classification: JFCK; KJS; KNSX. Category: (G) General (US: Trade). Dimension: 259 x 192 x 18. Weight in Grams: 864.
- Publisher
- Laurence King Publishing
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781780675664
- ISBN
- 9781780675664
Paperback
Condition: New
€ 44.99€ 30.57
€ 44.99
€ 30.57
Paperback. Num Pages: 320 pages, Illustrations. BIC Classification: AJ; KJS. Category: (P) Professional & Vocational. Dimension: 254 x 203 x 22. Weight in Grams: 924.
- Publisher
- Rocky Nook
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781933952550
- ISBN
- 9781933952550
Paperback
Condition: New
€ 48.99€ 42.96
€ 48.99
€ 42.96
Paperback. Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Num Pages: 424 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 23. Weight in Grams: 768.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 424
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781119965169
- ISBN
- 9781119965169
Paperback
Condition: New
€ 26.99€ 20.35
€ 26.99
€ 20.35
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 19.99€ 14.87
€ 19.99
€ 14.87
Hardcover. There are plenty of professionals who are great at what they do but fail miserably at marketing their expertise and business. For them, this book presents a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate themselves from the competition and build profitable long-term relationships with clients. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 25. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470247532
- ISBN
- 9780470247532
Hardback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Paperback. There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 296.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470560914
- ISBN
- 9780470560914
Paperback
Condition: New
€ 40.05
€ 40.05
Paperback / so. Series: Bank- Und Finanzwirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824464371
- ISBN
- 9783824464371
Paperback
Condition: New
€ 60.77
€ 60.77