Sales & marketing
Results 2185 - 2208 of 2512
Sales & marketing
Hardback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 242 x 165 x 22. Weight in Grams: 448.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781422172315
- ISBN
- 9781422172315
Hardback
Condition: New
€ 29.99€ 25.21
€ 29.99
€ 25.21
Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780273687863
- ISBN
- 9780273687863
Paperback
Condition: New
€ 19.00€ 16.75
€ 19.00
€ 16.75
Paperback. The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Num Pages: 224 pages, 0. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 154 x 16. Weight in Grams: 246.
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9780230613881
- ISBN
- 9780230613881
Paperback
Condition: New
€ 47.99€ 37.74
€ 47.99
€ 37.74
Paperback. Series: International Management Studies. Num Pages: 227 pages, 22 colour illustrations, 62 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 149 x 211 x 22. Weight in Grams: 322.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783658125561
- ISBN
- 9783658125561
Paperback
Condition: New
€ 64.19
€ 64.19
Paperback. Think Freakonomics meets The Undercover Economist The Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks. Num Pages: 224 pages. BIC Classification: JFFT; KCC; KCY; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781444788587
- ISBN
- 9781444788587
Paperback
Condition: New
€ 17.99€ 13.47
€ 17.99
€ 13.47
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCM; KCP; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824464258
- ISBN
- 9783824464258
Paperback
Condition: New
€ 80.83
€ 80.83
Hardback. Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want. Num Pages: 320 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 161 x 241 x 27. Weight in Grams: 554.
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781422158524
- ISBN
- 9781422158524
Hardback
Condition: New
€ 29.99€ 25.84
€ 29.99
€ 25.84
Hardcover. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9780470740316
- ISBN
- 9780470740316
Hardback
Condition: New
€ 62.16
€ 62.16
Hardback. Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. Num Pages: 216 pages, 23 black & white illustrations, biography. BIC Classification: KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 159 x 217 x 21. Weight in Grams: 416.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137534286
- ISBN
- 9781137534286
Hardback
Condition: New
€ 68.53
€ 68.53
Hardcover. Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 149 x 24. Weight in Grams: 432.
- Publisher
- Wiley
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471738947
- ISBN
- 9780471738947
Hardback
Condition: New
€ 31.99€ 22.87
€ 31.99
€ 22.87
Hardcover. The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 227 x 31. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471706441
- ISBN
- 9780471706441
Hardback
Condition: New
€ 36.99€ 28.67
€ 36.99
€ 28.67
Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349412986
- ISBN
- 9780349412986
Paperback
Condition: New
€ 19.99€ 14.95
€ 19.99
€ 14.95
Paperback. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCA; KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
- Publisher
- University of Toronto Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- Reprint
- Condition
- New
- SKU
- V9781487521820
- ISBN
- 9781487521820
Paperback
Condition: New
€ 36.99€ 32.80
€ 36.99
€ 32.80
CD-Audio. Shows that the future of business does not lie in hits, but in what used to be regarded as misses - the endlessly long tail of that same curve. This work takes a look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. Num Pages: 7 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 124 x 148 x 51. Weight in Grams: 356.
- Publisher
- Cornerstone United Kingdom
- Format
- CD
- Publication date
- 2007
- Condition
- New
- SKU
- V9781846570872
- ISBN
- 9781846570872
CD
Condition: New
€ 24.99€ 17.21
€ 24.99
€ 17.21
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 16.99€ 12.56
€ 16.99
€ 12.56
Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 408
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464912
- ISBN
- 9780749464912
Hardback
Condition: New
€ 48.99€ 44.26
€ 48.99
€ 44.26
Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
- Publisher
- LID Publishing Inc
- Number of pages
- 104
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794469
- ISBN
- 9781907794469
Paperback
Condition: New
€ 17.99€ 14.50
€ 17.99
€ 14.50
hardcover.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Edition
- Illustrated
- Number of pages
- 400
- Condition
- New
- SKU
- V9781591393085
- ISBN
- 9781591393085
Hardback
Condition: New
€ 30.99€ 27.84
€ 30.99
€ 27.84
The Market Research and Insight Yearbook: Transforming Evidence into I...
The Market Research Society
Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478339
- ISBN
- 9780749478339
Hardback
Condition: New
€ 43.99€ 38.70
€ 43.99
€ 38.70
Paperback. An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. Num Pages: 400 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 155 x 229 x 24. Weight in Grams: 548.
- Publisher
- SAGE Publications Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781452291581
- ISBN
- 9781452291581
Paperback
Condition: New
€ 156.51
€ 156.51
Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 244
- Condition
- New
- SKU
- V9780787902759
- ISBN
- 9780787902759
Hardback
Condition: New
€ 56.72
€ 56.72
Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 238
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118131367
- ISBN
- 9781118131367
Hardback
Condition: New
€ 32.99€ 32.24
€ 32.99
€ 32.24
The Marketing Director's Role in Business Planning and Corporate Gover...
The Marketing Director 8242 S Role In
hardcover. Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Num Pages: 312 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 23. Weight in Grams: 572.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Wiley United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780470515808
- ISBN
- 9780470515808
Hardback
Condition: New
€ 57.62
€ 57.62
Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781848211049
- ISBN
- 9781848211049
Hardback
Condition: New
€ 172.33
€ 172.33