Sales & marketing
Results 2113 - 2136 of 2196
Sales & marketing
paperback. Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft." Num Pages: 286 pages, 160 black & white illustrations. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitätsverlag Germany
- Edition
- 2005th Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9783824408214
- ISBN
- 9783824408214
Paperback
Condition: New
€ 78.30
€ 78.30
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS; TDCT; WBA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 293
- Condition
- New
- SKU
- V9783824472550
- ISBN
- 9783824472550
Paperback
Condition: New
€ 83.56
€ 83.56
Paperback. Meike Niedbal zeigt, dass Produktvorankundigungen zwar das Kauferverhalten positiv beeinflussen, aber auch zu Nachteilen auf der Wettbewerbsseite, z.B. durch Nachahmung, fuhren konnen." Series: Business-to-Business-Marketing. Num Pages: 314 pages, 18 black & white illustrations, 30 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 314
- Condition
- New
- SKU
- V9783835000490
- ISBN
- 9783835000490
Paperback
Condition: New
€ 88.79
€ 88.79
Vorteilhaftigkeit Von Kaufakzeleration Bei Konsumentengerichteter Verk...
. Ed(S): Gamble, Professor And Department Hea...
Paperback / so. Editor(s): Gamble, Professor and Department Head of Politics Andrew (University of Cambridge UK); Payne, Anthony (University of Sheffield UK). Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007833
- ISBN
- 9783835007833
Paperback
Condition: New
€ 78.01
€ 78.01
hardcover. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 23. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 256
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780814763339
- ISBN
- 9780814763339
Hardback
Condition: New
€ 91.27
€ 91.27
Paperback. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 18. Weight in Grams: 386.
- Publisher
- New York University Press United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780814763346
- ISBN
- 9780814763346
Paperback
Condition: New
€ 32.99€ 29.58
€ 32.99
€ 29.58
Hardcover. Used hardback, in good condition. With dustjacket.
- Condition
- Used, Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KIN0008804
- ISBN
- 9780471295556
Hardback
Condition: Used, Good
€ 4.99
€ 4.99
Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KEX0164428
- ISBN
- 9780471295556
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
- Condition
- Used, Very Good
- Publisher
- HarperCollins Publishers
- Format
- Hardback
- Publication date
- 2001
- SKU
- KSG0011991
- ISBN
- 9780007112296
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. Num Pages: 224 pages, tables & charts. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 235 x 162 x 22. Weight in Grams: 476.
- Publisher
- Select Books Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781590791219
- ISBN
- 9781590791219
Hardback
Condition: New
€ 24.99€ 22.38
€ 24.99
€ 22.38
Paperback. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 178 x 8. Weight in Grams: 78.
- Publisher
- Penguin Books Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780241209011
- ISBN
- 9780241209011
Paperback
Condition: New
€ 14.99€ 11.80
€ 14.99
€ 11.80
Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780240823706
- ISBN
- 9780240823706
Paperback
Condition: New
€ 49.99€ 35.75
€ 49.99
€ 35.75
Paperback. Num Pages: 264 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 156 x 20. Weight in Grams: 396.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781292134604
- ISBN
- 9781292134604
Paperback
Condition: New
€ 23.99€ 16.77
€ 23.99
€ 16.77
Paperback / so. Num Pages: 272 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 272
- Condition
- New
- SKU
- V9783409295697
- ISBN
- 9783409295697
Paperback
Condition: New
€ 78.61
€ 78.61
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834926784
- ISBN
- 9783834926784
Paperback
Condition: New
€ 89.22
€ 89.22
Paperback / so. Series: Studienreihe Betrieb Und Markt. Num Pages: black & white illustrations, bibliography. BIC Classification: JM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 8. Weight in Grams: 213.
- Format
- Paperback
- Publication date
- 1963
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663125143
- ISBN
- 9783663125143
Paperback
Condition: New
€ 71.01
€ 71.01
Paperback / so. The author's Habilitationsschrift--Universit'at des Saarlandes, Saarbr'ucken. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UYQE. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 617.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790804850
- ISBN
- 9783790804850
Paperback
Condition: New
€ 73.89
€ 73.89
Paperback / so. Num Pages: 256 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9783835006133
- ISBN
- 9783835006133
Paperback
Condition: New
€ 88.79
€ 88.79
Paperback / so. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007598
- ISBN
- 9783835007598
Paperback
Condition: New
€ 88.43
€ 88.43
Paperback. Series: Innovation Und Entrepreneurship. Num Pages: 176 pages, 6 black & white illustrations, 45 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 235.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 176
- Condition
- New
- SKU
- V9783824482931
- ISBN
- 9783824482931
Paperback
Condition: New
€ 87.65
€ 87.65
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 150 pages, 2 black & white tables. BIC Classification: KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Pivot
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137427496
- ISBN
- 9781137427496
Hardback
Condition: New
€ 66.41
€ 66.41
Hardcover. Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 25. Weight in Grams: 486.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470182697
- ISBN
- 9780470182697
Hardback
Condition: New
€ 29.99€ 24.17
€ 29.99
€ 24.17
Paperback. Num Pages: 399 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNDR. Category: (G) General (US: Trade). Dimension: 128 x 202 x 20. Weight in Grams: 394.
- Publisher
- Primedia eLaunch LLC
- Format
- Paperback
- Publication date
- 2004
- Condition
- New
- SKU
- V9781631731099
- ISBN
- 9781631731099
Paperback
Condition: New
€ 32.99€ 22.23
€ 32.99
€ 22.23
Hardcover. Discover proven strategies for building powerful, world-class brands
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 154 x 24. Weight in Grams: 474.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118611258
- ISBN
- 9781118611258
Hardback
Condition: New
€ 32.99€ 23.55
€ 32.99
€ 23.55