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Sales & marketing
Results 2089 - 2112 of 3941
Sales & marketing
Paperback. Num Pages: 234 pages, 34 black & white illustrations. BIC Classification: GTB; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 234
- Condition
- New
- SKU
- V9783824445967
- ISBN
- 9783824445967
Paperback
Condition: New
€ 82.63
€ 82.63
Paperback / so. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409361927
- ISBN
- 9783409361927
Paperback
Condition: New
€ 72.56
€ 72.56
Paperback / so. Series: Kunst- Und Kulturmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, colour tables, bibliography. BIC Classification: JHB; KJG; KJS; KJVX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 8. Weight in Grams: 191.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658016456
- ISBN
- 9783658016456
Paperback
Condition: New
€ 43.22
€ 43.22
Paperback / so. Mit einem Geleitwort von Prof. Dr. Tobias Kollmann Series: Entrepreneurship. Num Pages: 296 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 296
- Condition
- New
- SKU
- V9783834928559
- ISBN
- 9783834928559
Paperback
Condition: New
€ 89.11
€ 89.11
Paperback / so. Rainer Elste analysiert das Phanomen fehlender Produktinformationen in Verbindung mit Marken. Er gibt in diversen nutzlichen Ubersichten u.a. Einblicke in die Klassifizierung von Attributen und ihre Verarbeitung durch den Konsumenten. " Series: Marken- Und Produktmanagement. Num Pages: 267 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Weight in Grams: 436.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783834915870
- ISBN
- 9783834915870
Paperback
Condition: New
€ 88.95
€ 88.95
Paperback / so. Mit einem Geleitwort von Prof. Dr. Michael Hommel Series: Rechnungswesen Und Unternehmens Berwachung. Num Pages: 292 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFCM; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 292
- Condition
- New
- SKU
- V9783834924919
- ISBN
- 9783834924919
Paperback
Condition: New
€ 78.14
€ 78.14
Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824479849
- ISBN
- 9783824479849
Paperback
Condition: New
€ 94.35
€ 94.35
Paperback. Annette Schikarski analysiert, welche bewussten und unbewussten Nutzen- und Wertvorstellungen Stromkunden haben, und gewinnt daraus neue Erkenntnisse zu marketingrelevanten Verhaltenspramissen wie Involvement, Risikowahrnehmung, Vertrauen und Nutzendefiziten von Stromkunden" Num Pages: 223 pages, 45 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 223
- Condition
- New
- SKU
- V9783824408122
- ISBN
- 9783824408122
Paperback
Condition: New
€ 82.54
€ 82.54
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 318 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Number of pages
- 318
- Condition
- New
- SKU
- V9783658005085
- ISBN
- 9783658005085
Paperback
Condition: New
€ 94.57
€ 94.57
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834913234
- ISBN
- 9783834913234
Paperback
Condition: New
€ 83.28
€ 83.28
Paperback / so. Mit einem Geleitwort von Prof. Dr. Dr. h.c. Jurgen Weber" Series: Schriften Des Center for Controlling & Management (CCM). Num Pages: black & white illustrations, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834928498
- ISBN
- 9783834928498
Paperback
Condition: New
€ 77.45
€ 77.45
Paperback / so. Mit einem Geleitwort von Prof. Dr. Herbert Woratschek Series: Marken- Und Produktmanagement. Num Pages: 267 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 425.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783834929068
- ISBN
- 9783834929068
Paperback
Condition: New
€ 77.81
€ 77.81
Paperback / so. Mit einem Geleitwort von Prof. Dr. Bertram Scheufele Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834931160
- ISBN
- 9783834931160
Paperback
Condition: New
€ 90.15
€ 90.15
Paperback / so. Series: Essentials. Num Pages: 55 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 95.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 55
- Condition
- New
- SKU
- V9783658045852
- ISBN
- 9783658045852
Paperback
Condition: New
€ 23.73
€ 23.73
Paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834909497
- ISBN
- 9783834909497
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback / so. Series: Markenkommunikation Und Beziehungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834941978
- ISBN
- 9783834941978
Paperback
Condition: New
€ 95.23
€ 95.23
Paperback. Karsten Willrodt entwickelt einen integrierten Ansatz zum Markenmanagement. Basierend auf einer empirischen Untersuchung im Industrieguterbereich analysiert der Autor die Einflussgrossen und Zusammenhange auf die Kompetenzwahrnehmung von Marken." Num Pages: 244 pages, 55 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 319.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 244
- Condition
- New
- SKU
- V9783824482764
- ISBN
- 9783824482764
Paperback
Condition: New
€ 88.28
€ 88.28
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834942883
- ISBN
- 9783834942883
Paperback
Condition: New
€ 61.44
€ 61.44
paperback. Bernd Grosskurth identifiziert die spezifischen Determinanten der Markenloyalitat im Premiumsegment des Automobilmarkts und gibt Empfehlungen, wie Automobilhersteller die Markenloyalitat ihrer Kunden sichern bzw. steigern konnen." Series: Forum Marketing. Num Pages: 372 pages, 48 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 474.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- 2004th Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9783824480975
- ISBN
- 9783824480975
Paperback
Condition: New
€ 83.79
€ 83.79
Paperback / so. Editor(s): Fischer, Wolfgang; Blenk, Georg; Eckstein, Manuela. Num Pages: 328 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 531.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9783322907202
- ISBN
- 9783322907202
Paperback
Condition: New
€ 138.57
€ 138.57
Paperback. Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann." Series: Forum Produkt- und Produktionsmanagement. Num Pages: 111 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 6. Weight in Grams: 175.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 111
- Condition
- New
- SKU
- V9783824481484
- ISBN
- 9783824481484
Paperback
Condition: New
€ 87.25
€ 87.25
Paperback / so. Dissertation Fakultat fur Wirtschaftswissenschaften der Technischen Universitat Ostrava (Ostrau), 2010" Num Pages: 239 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 397.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 239
- Condition
- New
- SKU
- V9783834926777
- ISBN
- 9783834926777
Paperback
Condition: New
€ 77.63
€ 77.63
Paperback / so. Num Pages: 380 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 644.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Number of pages
- 380
- Condition
- New
- SKU
- V9783409116664
- ISBN
- 9783409116664
Paperback
Condition: New
€ 63.03
€ 63.03
Paperback / so. Jane S. Oguachuba zeigt anhand eines verhaltenswissenschaftlichen Theorienfundaments und mittels zweier empirischer Studien, inwiefern produktbegleitende Dienstleistungen unter besonderer Berucksichtigung der Kundenmitwirkung Auswirkungen auf die Markeneinstellung und damit implizit auf die Markenprofilierung haben. " Series: Fokus Dienstleistungsmarketing. Num Pages: 320 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 498.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 320
- Condition
- New
- SKU
- V9783834915962
- ISBN
- 9783834915962
Paperback
Condition: New
€ 89.35
€ 89.35