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Sales & marketing
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Sales & marketing
Hardcover. Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century. Editor(s): Hoffmann, Jonas; Coste-Maniere, Ivan. Num Pages: 219 pages, biography. BIC Classification: KJC; KJE; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 164 x 239 x 18. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230354548
- ISBN
- 9780230354548
Hardback
Condition: New
€ 78.23
€ 78.23
Hardback. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Num Pages: 185 pages, biography. BIC Classification: 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 381.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 185
- Condition
- New
- SKU
- V9781137537737
- ISBN
- 9781137537737
Hardback
Condition: New
€ 138.30
€ 138.30
Paperback. Translation of the author's Luxe, mensonges & marketing. Num Pages: 213 pages, biography. BIC Classification: KCK; KJC; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349443079
- ISBN
- 9781349443079
Paperback
Condition: New
€ 60.09
€ 60.09
Paperback. How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? This book takes you on a tour of the election campaigns of last four decades. Num Pages: 288 pages. BIC Classification: 1DBK; JPVL; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Faber & Faber United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9780571312405
- ISBN
- 9780571312405
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback. Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader. Num Pages: 160 pages, Illustrations. BIC Classification: KJSP; KJVX. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780787965020
- ISBN
- 9780787965020
Paperback
Condition: New
€ 45.20
€ 45.20
Hardcover. Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Num Pages: 220 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 21. Weight in Grams: 422.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Wiley
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781118428375
- ISBN
- 9781118428375
Hardback
Condition: New
€ 25.99€ 21.36
€ 25.99
€ 21.36
Hardcover. Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it's an inside look at how the largest television retailer in the world operates. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 17. Weight in Grams: 330.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470226452
- ISBN
- 9780470226452
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 27. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470051429
- ISBN
- 9780470051429
Paperback
Condition: New
€ 18.99€ 16.53
€ 18.99
€ 16.53
Hardback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of world leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Chapman and Hall United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9780412589201
- ISBN
- 9780412589201
Hardback
Condition: New
€ 131.73
€ 131.73
paperback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 158 x 323 x 19. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Springer United Kingdom
- Edition
- 1994th Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780412786303
- ISBN
- 9780412786303
Paperback
Condition: New
€ 129.17
€ 129.17
Paperback. Num Pages: 301 pages, 18 colour illustrations, biography. BIC Classification: KCM; KJSM; RGCM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 401.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 301
- Condition
- New
- SKU
- V9783658132866
- ISBN
- 9783658132866
Paperback
Condition: New
€ 66.58
€ 66.58
Paperback. Num Pages: 242 pages, 33 black & white illustrations, biography. BIC Classification: KCM; KJG; KJSM; KJVS; KN. Category: (G) General (US: Trade). Dimension: 143 x 217 x 20. Weight in Grams: 338.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349480289
- ISBN
- 9781349480289
Paperback
Condition: New
€ 66.01
€ 66.01
Hardcover. Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Num Pages: 256 pages, notes. BIC Classification: KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 21. Weight in Grams: 556.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471264590
- ISBN
- 9780471264590
Hardback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Paperback. Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCB; KCL; KCP; KJS; KJU; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 353.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 273
- Condition
- New
- SKU
- V9781349476527
- ISBN
- 9781349476527
Paperback
Condition: New
€ 126.86
€ 126.86
Paperback. Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Num Pages: 462 pages, 121 black & white illustrations, biography. BIC Classification: KC; KJC; KJMV3; KJQ; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 462
- Condition
- New
- SKU
- V9781349464869
- ISBN
- 9781349464869
Paperback
Condition: New
€ 67.81
€ 67.81
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 35.00
€ 35.00
Paperback. Editor(s): Noorderhaven, Niels G. Series: Mir Special Issue. Num Pages: 114 pages, biography. BIC Classification: KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 6. Weight in Grams: 203.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Germany
- Number of pages
- 114
- Condition
- New
- SKU
- V9783409124478
- ISBN
- 9783409124478
Paperback
Condition: New
€ 52.90€ 45.52
€ 52.90
€ 45.52
Paperback. Series: Unternehmenskooperation und Netzwerkmanagement. Num Pages: 255 pages, 3 black & white illustrations, 89 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 342.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 255
- Condition
- New
- SKU
- V9783824482993
- ISBN
- 9783824482993
Paperback
Condition: New
€ 77.31
€ 77.31
Paperback. Num Pages: 236 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 13. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Germany
- Number of pages
- 236
- Condition
- New
- SKU
- V9783409124324
- ISBN
- 9783409124324
Paperback
Condition: New
€ 55.67
€ 55.67
Paperback / so. Die Autoren zeigen, wie die Gestaltung der Schnittstellen zwischen Marketing und Kommunikation zu einem Schlussel fur erfolgreiches Marketingmanagement wird. Sie erlautern das gesamte Instrumentarium: von Budgetierung uber Mediaplanung bis Wirkungsforschung." Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 38. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 5
- Condition
- New
- SKU
- V9783642398100
- ISBN
- 9783642398100
Paperback
Condition: New
€ 88.72
€ 88.72
Paperback. Das Heft bietet einen kurzen Uberblick uber die geschichtliche Entwicklnug des Internationalen Managements sowie neuere Ergebnisse aus der internationalen Forschung." Editor(s): Oesterle, Michael-Jorg; Wolf, Joachim. Series: Mir Special Issue. Num Pages: 192 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 10. Weight in Grams: 321.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Gabler Germany
- Number of pages
- 192
- Condition
- New
- SKU
- V9783409115261
- ISBN
- 9783409115261
Paperback
Condition: New
€ 66.10
€ 66.10
Paperback. Num Pages: 388 pages, 35 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KJC; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 20. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 388
- Condition
- New
- SKU
- V9783319365862
- ISBN
- 9783319365862
Paperback
Condition: New
€ 128.33
€ 128.33
Hardback. Num Pages: 388 pages, 35 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KJC; KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 742.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 388
- Condition
- New
- SKU
- V9783319162430
- ISBN
- 9783319162430
Hardback
Condition: New
€ 129.49
€ 129.49
Paperback. This book examines the administrative and practical aspects of international commerce. It helps readers decide on and manage complex international business transactions, including in- and outsourcing problems, exports and imports. Num Pages: 368 pages, biography. BIC Classification: KJMV5; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 569.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 368
- Condition
- New
- SKU
- V9783642448386
- ISBN
- 9783642448386
Paperback
Condition: New
€ 117.48
€ 117.48