Sales & marketing
Results 1993 - 2016 of 2513
Sales & marketing
Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 968
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273737872
- ISBN
- 9780273737872
Paperback
Condition: New
€ 105.94
€ 105.94
Paperback. .
- Publisher
- Longman Higher Education Division (a Pearson
- Format
- Paperback
- Publication date
- 1996
- Condition
- New
- SKU
- V9780004990378
- ISBN
- 9780004990378
Paperback
Condition: New
€ 101.00€ 63.42
€ 101.00
€ 63.42
Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd UK ed.
- Condition
- New
- SKU
- V9780199684090
- ISBN
- 9780199684090
Paperback
Condition: New
€ 164.30
€ 164.30
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138282063
- ISBN
- 9781138282063
Paperback
Condition: New
€ 91.37
€ 91.37
Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 115
- Condition
- New
- SKU
- V9780415713672
- ISBN
- 9780415713672
Paperback
Condition: New
€ 66.44
€ 66.44
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349134830
- ISBN
- 9781349134830
Paperback
Condition: New
€ 63.93
€ 63.93
Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2013
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780415667951
- ISBN
- 9780415667951
Paperback
Condition: New
€ 59.54
€ 59.54
Paperback. Series: Business-to-Business-Marketing. Num Pages: 338 pages, 26 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 338
- Condition
- New
- SKU
- V9783824479894
- ISBN
- 9783824479894
Paperback
Condition: New
€ 123.16
€ 123.16
Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118556849
- ISBN
- 9781118556849
Paperback
Condition: New
€ 52.24
€ 52.24
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 274 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 274
- Condition
- New
- SKU
- V9783409134682
- ISBN
- 9783409134682
Paperback
Condition: New
€ 70.02
€ 70.02
Paperback / so. Num Pages: 523 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 866.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 523
- Condition
- New
- SKU
- V9783409321815
- ISBN
- 9783409321815
Paperback
Condition: New
€ 61.86
€ 61.86
Paperback. This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from around the world. Chapters consider how best to secure change in areas including media ownership, media literacy, net neutrality, community radio, online surveillance and public service broadcasting. Editor(s): Freedman, Des; Obar, Jonathan; Martens, Cheryl; McChesney, Robert W. Series: Donald McGannon Communication Research Center's Everett C. Parker Book Series. Num Pages: 360 pages, 6 b/w illustrations. BIC Classification: DNJ; KJSM; KNTY; URD. Category: (G) General (US: Trade). Dimension: 153 x 230 x 35. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Fordham University Press United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9780823271658
- ISBN
- 9780823271658
Paperback
Condition: New
€ 41.99€ 37.61
€ 41.99
€ 37.61
paperback. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: 531 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 29. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2008th Edition
- Number of pages
- 531
- Condition
- New
- SKU
- V9783834909626
- ISBN
- 9783834909626
Paperback
Condition: New
€ 103.59
€ 103.59
Paperback / so. Num Pages: 345 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 345
- Condition
- New
- SKU
- V9783835004658
- ISBN
- 9783835004658
Paperback
Condition: New
€ 75.46
€ 75.46
Paperback / so. Editor(s): Dressler, Matthias. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 163.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835006096
- ISBN
- 9783835006096
Paperback
Condition: New
€ 75.37
€ 75.37
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 48. Weight in Grams: 1093.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835005648
- ISBN
- 9783835005648
Paperback
Condition: New
€ 136.75
€ 136.75
Paperback. Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansatzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung." Series: Marken- Und Produktmanagement. Num Pages: 361 pages, 70 black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 465.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 361
- Condition
- New
- SKU
- V9783824479948
- ISBN
- 9783824479948
Paperback
Condition: New
€ 70.10
€ 70.10
Paperback / so. Series: Schriften Zum Europaischen Management. Num Pages: 292 pages, black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 292
- Condition
- New
- SKU
- V9783824475070
- ISBN
- 9783824475070
Paperback
Condition: New
€ 69.75
€ 69.75
Paperback. Wer seine Wettbewerbsposition sichern will, muss Kundenbeziehungen aktiv gestalten und Kaufprozesse grundlegend analysieren. Hierfur bietet dieses Buch praxiserprobte Instrumente und Strategien." Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 3rd ed. 2001
- Number of pages
- 259
- Condition
- New
- SKU
- V9783322871664
- ISBN
- 9783322871664
Paperback
Condition: New
€ 69.38
€ 69.38
Hardback. Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 517.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 259
- Condition
- New
- SKU
- V9783409389600
- ISBN
- 9783409389600
Hardback
Condition: New
€ 75.90
€ 75.90
Paperback / so. Num Pages: 261 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 365.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 261
- Condition
- New
- SKU
- V9783824402953
- ISBN
- 9783824402953
Paperback
Condition: New
€ 53.49
€ 53.49
Paperback / so. Series: Gabler Edition Wissenschaft / Forum Produktionswirtschaftlic. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000650
- ISBN
- 9783835000650
Paperback
Condition: New
€ 91.43
€ 91.43
Paperback. Editor(s): Manschwetus, Uwe; Rumler, Andrea. Num Pages: 503 pages, 2 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 26. Weight in Grams: 860.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Gabler Germany
- Number of pages
- 503
- Condition
- New
- SKU
- V9783409119924
- ISBN
- 9783409119924
Paperback
Condition: New
€ 104.53
€ 104.53
Paperback / so. Series: Betriebswirtschaftliche Forschung Zur Unternehmensf Hrung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 463.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834913517
- ISBN
- 9783834913517
Paperback
Condition: New
€ 81.31
€ 81.31