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Sales & marketing
Results 1993 - 2016 of 3937
Sales & marketing
Paperback. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, D. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFF; JHB; JHMC; KJSU; RGC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349354849
- ISBN
- 9781349354849
Paperback
Condition: New
€ 66.22
€ 66.22
Hardcover. This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at face-to-face encounters in marketplaces. Editor(s): Cook, Daniel Thomas. Series: Consumption and Public Life. Num Pages: 266 pages, biography. BIC Classification: JFC; JFFT; KJSU; RGC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 15. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780230517042
- ISBN
- 9780230517042
Hardback
Condition: New
€ 67.03
€ 67.03
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JP; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658092580
- ISBN
- 9783658092580
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. Series: Business, Economics, and Law. Num Pages: 79 pages, 7 black & white illustrations, biography. BIC Classification: KJMV5; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 5. Weight in Grams: 122.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 79
- Condition
- New
- SKU
- V9783658097677
- ISBN
- 9783658097677
Paperback
Condition: New
€ 71.62
€ 71.62
Paperback. Based on the author's thesis (doctoral)--Swansea University, 2013. Num Pages: 193 pages, biography. BIC Classification: DSY; JFC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 246.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781349498376
- ISBN
- 9781349498376
Paperback
Condition: New
€ 65.41
€ 65.41
Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at zu K'oln, 1995. Series: Schriften Zur Handelsforschung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; TBC; TJFM1. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790809633
- ISBN
- 9783790809633
Paperback
Condition: New
€ 83.28
€ 83.28
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS; TB. Category: (G) General (US: Trade). Dimension: 234 x 156 x 21. Weight in Grams: 549.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642251726
- ISBN
- 9783642251726
Paperback
Condition: New
€ 117.68
€ 117.68
Paperback. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600.
- Publisher
- Pearson Education (US)
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321985200
- ISBN
- 9780321985200
Paperback
Condition: New
€ 40.99€ 33.69
€ 40.99
€ 33.69
Hardcover. Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 153 x 18. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470060377
- ISBN
- 9780470060377
Hardback
Condition: New
€ 47.73
€ 47.73
Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834930422
- ISBN
- 9783834930422
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: 342 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 483.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 342
- Condition
- New
- SKU
- V9783824408085
- ISBN
- 9783824408085
Paperback
Condition: New
€ 94.80
€ 94.80
Paperback. Series: SpringerBriefs in Applied Sciences and Technology. Num Pages: 129 pages, 10 black & white illustrations, 13 colour illustrations, biography. BIC Classification: KJSU; LNCJ; TGPR. Category: (P) Professional & Vocational. Dimension: 240 x 157 x 14. Weight in Grams: 226.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 129
- Condition
- New
- SKU
- V9783319162706
- ISBN
- 9783319162706
Paperback
Condition: New
€ 94.53
€ 94.53
Lost Brands - Vom Aufstieg Und Niedergang Starker Marken
Br Ckner, Michael; Brueckner, Michael; Bruckn...
Paperback / so. Num Pages: 163 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Number of pages
- 163
- Condition
- New
- SKU
- V9783834928207
- ISBN
- 9783834928207
Paperback
Condition: New
€ 50.37
€ 50.37
Hardcover. Num Pages: 240 pages, Illustrations (chiefly col.). BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 248 x 203 x 21. Weight in Grams: 982.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- Revised Edition
- Condition
- New
- SKU
- V9781576872703
- ISBN
- 9781576872703
Hardback
Condition: New
€ 37.99€ 33.97
€ 37.99
€ 33.97
Hardcover. Num Pages: 194 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 203 x 22. Weight in Grams: 854.
- Publisher
- powerHouse Books,U.S. United States
- Number of pages
- 194
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781576876404
- ISBN
- 9781576876404
Hardback
Condition: New
€ 30.99€ 28.14
€ 30.99
€ 28.14
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 199 x 241 x 13. Weight in Grams: 694.
- Publisher
- powerHouse Books
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781576877319
- ISBN
- 9781576877319
Paperback
Condition: New
€ 21.99€ 21.71
€ 21.99
€ 21.71
Paperback. Num Pages: 386 pages, 65 black & white illustrations, 76 black & white tables, biography. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 386
- Condition
- New
- SKU
- V9783658089290
- ISBN
- 9783658089290
Paperback
Condition: New
€ 67.29
€ 67.29
Paperback / so. Series: Applied Marketing Science / Angewandte Marketingforschung. Num Pages: 220 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 220
- Condition
- New
- SKU
- V9783658063566
- ISBN
- 9783658063566
Paperback
Condition: New
€ 83.52
€ 83.52
Hardback. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Num Pages: 304 pages, illustrations. BIC Classification: KJMV2; KJSU. Category: (G) General (US: Trade). Dimension: 230 x 158 x 25. Weight in Grams: 538.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071813372
- ISBN
- 9780071813372
Hardback
Condition: New
€ 43.99€ 36.27
€ 43.99
€ 36.27
Hardcover. In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471743156
- ISBN
- 9780471743156
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Num Pages: 574 pages, XXIV, 574 S. 102 Abb. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 31. Weight in Grams: 830.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 5., uberarb. Aufl.
- Number of pages
- 574
- Condition
- New
- SKU
- V9783540327523
- ISBN
- 9783540327523
Paperback
Condition: New
€ 53.36
€ 53.36
Hardback. Num Pages: 256 pages, 11 black & white illustrations, biography. BIC Classification: KJK; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 256
- Condition
- New
- SKU
- V9781137547132
- ISBN
- 9781137547132
Hardback
Condition: New
€ 161.06
€ 161.06
Hardback. This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 28. Weight in Grams: 910.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan
- Edition
- 2007th Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780230521674
- ISBN
- 9780230521674
Hardback
Condition: New
€ 102.76
€ 102.76
Hardback. Editor(s): Choi, Tsan-Ming; Shen, Bin. Series: Springer Series in Fashion Business. Num Pages: 200 pages, 11 black & white illustrations, 18 colour illustrations, 48 colour tables, biography. BIC Classification: KJMV7; KJS; KNPR; KNSX. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 485.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 200
- Condition
- New
- SKU
- V9789811029745
- ISBN
- 9789811029745
Hardback
Condition: New
€ 249.57
€ 249.57