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Sales & marketing
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Sales & marketing
Paperback. Information is an element of knowledge that can be stored, processed or transmitted. It is linked to concepts of communication, data, knowledge or representation. In a context of steady increase in the mass of information it is difficult to know what information to look for and where to find them. Num Pages: 92 pages, black & white illustrations. BIC Classification: KJS; UM. Category: (P) Professional & Vocational. Dimension: 159 x 234 x 11. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- ISTE Ltd and John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848217546
- ISBN
- 9781848217546
Paperback
Condition: New
€ 180.21
€ 180.21
Hardback. . Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox. Num Pages: 300 pages, index. BIC Classification: KJM; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 562. Less than five per cent of the world's firms achieve the full potential of their customer relationship initiatives . the rest are caught in its paradox." Includes index. Commissioning organisation: John McKean. x, 287 p. ill. 24 cm. Publ". Keywords: "Business, Finance & Law - Management - Information Management,Business, Finance & Law - Sales & Marketing - Customer Services,Special Fe"
- Condition
- Used, Like New
- Edition
- 1st Edition
- Publisher
- John Wiley & Sons Inc Dublin, Ireland
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 1999
- SKU
- KEX0160429
- ISBN
- 9780471988014
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. This book presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. It also provides a foundation for future research in product development. Editor(s): Nambisan, Satish. Series: Annals of Information Systems. Num Pages: 218 pages, 16 black & white illustrations, 11 black & white tables, biography. BIC Classification: KJE; KJM; KJQ; KJS; KJT; UKR. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 740.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 218
- Condition
- New
- SKU
- V9781441910806
- ISBN
- 9781441910806
Paperback
Condition: New
€ 68.83
€ 68.83
Paperback / so. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 640.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Physica-Verlag United States
- Condition
- New
- SKU
- V9783790808025
- ISBN
- 9783790808025
Paperback
Condition: New
€ 74.09
€ 74.09
paperback. Series: Unternehmensfuhrung Und Marketing. Num Pages: 266 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 463.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 1995th Edition
- Number of pages
- 266
- Condition
- New
- SKU
- V9783409136907
- ISBN
- 9783409136907
Paperback
Condition: New
€ 73.10
€ 73.10
Paperback. Gernot Grafe identifiziert die aus der Perspektive der Nachfrager relevanten Informationsqualitatskriterien und zeigt Verkaufern im Internet Strategien fur die Informationsbereitstellung auf. Kaufer konnen mit dem Wissen uber diese Strategien das Verhalten der Verkaufer antizipieren und sich vor betrugerischen Transaktionen schutzen." Series: Business-to-Business-Marketing. Num Pages: 240 pages, 6 black & white illustrations, 18 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 240
- Condition
- New
- SKU
- V9783824483501
- ISBN
- 9783824483501
Paperback
Condition: New
€ 82.68
€ 82.68
Paperback. Editor(s): Ahlert, Dieter; Becker, Jorg; Olbrich, Rainer; Schutte, Reinhard. Num Pages: 422 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJQ; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1998
- Number of pages
- 422
- Condition
- New
- SKU
- V9783642616792
- ISBN
- 9783642616792
Paperback
Condition: New
€ 79.34
€ 79.34
Paperback. Series: Betriebs- und Wirtschaftsinformatik. Num Pages: 205 pages, 3 black & white illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 11. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 205
- Condition
- New
- SKU
- V9783540525585
- ISBN
- 9783540525585
Paperback
Condition: New
€ 83.12
€ 83.12
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 378 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 127 x 22. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 378
- Condition
- New
- SKU
- V9783824480586
- ISBN
- 9783824480586
Paperback
Condition: New
€ 89.59
€ 89.59
Paperback. An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing. Num Pages: 413 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 635.
- Publisher
- Springer
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9783642438189
- ISBN
- 9783642438189
Paperback
Condition: New
€ 79.22
€ 79.22
Paperback. Num Pages: 326 pages, 51 black & white illustrations, 68 black & white tables, biography. BIC Classification: KJM; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 455.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 326
- Condition
- New
- SKU
- V9783658050047
- ISBN
- 9783658050047
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Num Pages: 275 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 275
- Condition
- New
- SKU
- V9781349510627
- ISBN
- 9781349510627
Paperback
Condition: New
€ 138.25
€ 138.25
Hardcover. Innovation and Marketing in the Pharmaceutical Industry Editor(s): Ding, Min; Eliashberg, Jehoshua (The Wharton School, University of Pennsylvania, Philadelphia, USA); Stremersch, Stefan. Series: International Series in Quantitative Marketing. Num Pages: 775 pages, 16 black & white illustrations, 95 colour illustrations, 49 black & white tables, biograp. BIC Classification: KJD; KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 161 x 243 x 35. Weight in Grams: 1218.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2014th Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9781461478003
- ISBN
- 9781461478003
Hardback
Condition: New
€ 320.94
€ 320.94
Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösun...
. Ed(S): Belz, Christian; Sch Gel, Marcus; To...
hardcover. Editor(s): Belz, Christian; Sch Gel, Marcus; Tomczak, Torsten; Schogel, Marcus. Num Pages: 489 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1007.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Number of pages
- 489
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783834902825
- ISBN
- 9783834902825
Hardback
Condition: New
€ 109.52
€ 109.52
Paperback. Num Pages: 291 pages, 50 black & white illustrations, 36 black & white tables, biography. BIC Classification: KJMV5; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 291
- Condition
- New
- SKU
- V9783658057206
- ISBN
- 9783658057206
Paperback
Condition: New
€ 66.73
€ 66.73
hardcover. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 25. Weight in Grams: 794.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783642281204
- ISBN
- 9783642281204
Hardback
Condition: New
€ 74.96
€ 74.96
Hardback. Editor(s): Holzm]ller, Hartmut H; Schuh, Arnold; Holzmuller, Hartmut H. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 23. Weight in Grams: 758.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 416
- Condition
- New
- SKU
- V9783790815856
- ISBN
- 9783790815856
Hardback
Condition: New
€ 152.13
€ 152.13
Hardback. Editor(s): Wymer, Walter W., Jr. Series: Applying Quality of Life Research. Num Pages: 389 pages, 16 black & white illustrations, 27 colour illustrations, biography. BIC Classification: KJS; MBNH. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 757.
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 389
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9783319198682
- ISBN
- 9783319198682
Hardback
Condition: New
€ 129.66
€ 129.66
Innovationsakzeptanz Von Smartphones Bei Chinesischen Konsumenten
G Tze, Franziska; Gotze, Franziska
Paperback / so. Mit einem Geleitwort von Prof. Dr. Volker Trommsdorff Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 324 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 324
- Condition
- New
- SKU
- V9783834926524
- ISBN
- 9783834926524
Paperback
Condition: New
€ 83.89
€ 83.89
Paperback / so. Editor(s): Habann, Frank. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 16. Weight in Grams: 531.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409123679
- ISBN
- 9783409123679
Paperback
Condition: New
€ 73.34
€ 73.34
paperback. Num Pages: 617 pages, 2 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 32. Weight in Grams: 784.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 617
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9783824479979
- ISBN
- 9783824479979
Paperback
Condition: New
€ 96.90
€ 96.90
Paperback / so. Series: Essentials. Num Pages: 28 pages, black & white illustrations, bibliography. BIC Classification: KJMV5; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 2. Weight in Grams: 59.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Number of pages
- 28
- Condition
- New
- SKU
- V9783658044077
- ISBN
- 9783658044077
Paperback
Condition: New
€ 23.53
€ 23.53
Paperback. Innovative Advisory Services in the Virtual World Series: SpringerBriefs in Business. Num Pages: 77 pages, 29 black & white illustrations, biography. BIC Classification: KJE; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 4. Weight in Grams: 140.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 77
- Condition
- New
- SKU
- V9783642411113
- ISBN
- 9783642411113
Paperback
Condition: New
€ 72.92
€ 72.92
Hardcover. This book shows how the US, the EU and China have reached a decisive crossroads, at which a small number of competitive markets which will decide future earning capacity and prosperity. Offers a new, ready-to-apply view of innovation. Series: Management for Professionals. Num Pages: 257 pages, 53 black & white tables, biography. BIC Classification: 1FPC; KJD; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 19. Weight in Grams: 546.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9783642362361
- ISBN
- 9783642362361
Hardback
Condition: New
€ 67.60
€ 67.60