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Sales & marketing
Results 1657 - 1680 of 3840
Sales & marketing
Hardback. Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. Editor(s): Swan, K. Scott; Zou, Shaoming. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 233 x 158 x 33. Weight in Grams: 662.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9781781900161
- ISBN
- 9781781900161
Hardback
Condition: New
€ 148.00
€ 148.00
Hardback. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. Editor(s): Baxter, Roger; Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 496 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 43. Weight in Grams: 878.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 496
- Condition
- New
- SKU
- V9781780520247
- ISBN
- 9781780520247
Hardback
Condition: New
€ 172.37
€ 172.37
Paperback. Editor(s): Windsperger, Josef; Cliquet, Gerard; Ehrmann, Thomas; Hendrikse, Georg. Num Pages: 320 pages, 14 black & white illustrations, biography. BIC Classification: KCD; KJMV; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 320
- Condition
- New
- SKU
- V9783319358505
- ISBN
- 9783319358505
Paperback
Condition: New
€ 127.82
€ 127.82
Hardback. Interfirm Networks Editor(s): Windsperger, Josef; Cliquet, Gerard; Hendrikse, Georg; Ehrmann, Thomas. Num Pages: 320 pages, 14 black & white illustrations, biography. BIC Classification: KCD; KJMV5; KJMV7; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 320
- Condition
- New
- SKU
- V9783319101835
- ISBN
- 9783319101835
Hardback
Condition: New
€ 129.11
€ 129.11
Hardcover. You dona t have to learn your lessons the hard way anymore. Most designers have to learn their lessons through time and experience when it comes to the business and legal aspects of starting and running an interior design firm. Now, Interior Design Law and Business Practices makes the hard lessons easy. Num Pages: 240 pages, Ill. BIC Classification: 1KBB; AMR; KJS; LN. Category: (P) Professional & Vocational. Dimension: 263 x 183 x 19. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471583424
- ISBN
- 9780471583424
Hardback
Condition: New
€ 136.88
€ 136.88
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000193
- ISBN
- 9783835000193
Paperback
Condition: New
€ 89.11
€ 89.11
Paperback / so. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790809664
- ISBN
- 9783790809664
Paperback
Condition: New
€ 72.68
€ 72.68
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJK; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322903679
- ISBN
- 9783322903679
Paperback
Condition: New
€ 48.71
€ 48.71
Paperback / so. Num Pages: 517 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 844.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 3
- Number of pages
- 517
- Condition
- New
- SKU
- V9783658030322
- ISBN
- 9783658030322
Paperback
Condition: New
€ 80.93
€ 80.93
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 91.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658068882
- ISBN
- 9783658068882
Paperback
Condition: New
€ 23.70
€ 23.70
Paperback. Explores what good practice in internal communications looks like, providing a no-nonsense approach to devising an internal communications strategy based on the authors' extensive experiences as consultants and in-house leaders in the private, public and not-for-profit sectors. Series: PR in Practice. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 15. Weight in Grams: 420.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780749469320
- ISBN
- 9780749469320
Paperback
Condition: New
€ 41.37
€ 41.37
Paperback. Editor(s): Diehl, Sandra; Terlutter, Ralf. Series: Forschungsgruppe Konsum und Verhalten. Num Pages: 523 pages, 82 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 28. Weight in Grams: 678.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitätsverlag
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783835004559
- ISBN
- 9783835004559
Paperback
Condition: New
€ 129.23
€ 129.23
Hardback. Based on research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, this title gives reasons and identifies a Chinese way of international brand management. It is suitable for those who are interested in building successful global brands and for those interested in China and Chinese companies. Series: Contributions to Economics. Num Pages: 370 pages, 41 black & white tables, biography. BIC Classification: KJS; KND. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 22. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 370
- Condition
- New
- SKU
- V9783790820294
- ISBN
- 9783790820294
Hardback
Condition: New
€ 234.53
€ 234.53
Paperback. Series: Contributions to Economics. Num Pages: 370 pages, 41 black & white tables, biography. BIC Classification: KJS; KND. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 532.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. Softcover of orig. ed. 2008
- Number of pages
- 370
- Condition
- New
- SKU
- V9783790825497
- ISBN
- 9783790825497
Paperback
Condition: New
€ 228.05
€ 228.05
Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 242
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780749453299
- ISBN
- 9780749453299
Hardback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Hardback. Offers insight into international trade and foreign direct investment competitiveness in Africa. This book examines two policies frequently used to enhance international competitiveness in Sub-Saharan African economies: exchange rate policy and productivity-related policy. Series: Advanced Studies in Theoretical and Applied Econometrics. Num Pages: 181 pages, 30 black & white tables, biography. BIC Classification: 1HF; KCLT; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 181
- Condition
- New
- SKU
- V9783540689201
- ISBN
- 9783540689201
Hardback
Condition: New
€ 131.22
€ 131.22
paperback. Series: Advanced Studies in Theoretical and Applied Econometrics. Num Pages: 181 pages, 30 black & white tables, biography. BIC Classification: 1HF; KCLT; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of hardcover 1st ed. 2007
- Number of pages
- 181
- Condition
- New
- SKU
- V9783642088452
- ISBN
- 9783642088452
Paperback
Condition: New
€ 127.73
€ 127.73
Hardback. This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers. Num Pages: 170 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 17. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 170
- Condition
- New
- SKU
- V9781461451242
- ISBN
- 9781461451242
Hardback
Condition: New
€ 127.70
€ 127.70
Paperback. Series: Handel und Internationales Marketing / Retailing and International Marketing. Num Pages: 226 pages, 3 black & white illustrations, 5 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 278.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Germany
- Number of pages
- 226
- Condition
- New
- SKU
- V9783834924605
- ISBN
- 9783834924605
Paperback
Condition: New
€ 66.18
€ 66.18
Hardback. This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries. Editor(s): Krafft, Manfred; Knappik, Klaus; Hesse, Jurgen; Peters, Kay; Rinas, Diane. Num Pages: 326 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 246 x 24. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 326
- Condition
- New
- SKU
- V9783540396314
- ISBN
- 9783540396314
Hardback
Condition: New
€ 68.59
€ 68.59
Hardcover. Offers managers and supervisors in the power and petroleum fields basic economic skills that enable them to make better policy decisions relating to energy. This practical textbook contains toolbox of models, along with institutional, technological, and historical information on oil, coal, gas, and electricity (including renewables). Num Pages: 587 pages, illustrations. BIC Classification: KC; KJK; KJS; RNF. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 163 x 33. Weight in Grams: 1247.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Pennwell Pub
- Condition
- New
- SKU
- V9780878147991
- ISBN
- 9780878147991
Hardback
Condition: New
€ 149.69
€ 149.69
Hardback. Editor(s): Arora, Anshu Saxena; Arora, Anshu; Bacouel-Jentjens, Sabine. Series: International Marketing and Management Research. Num Pages: 175 pages, 3 black & white illustrations, 7 colour illustrations, biography. BIC Classification: KJMV8; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 175
- Condition
- New
- SKU
- V9783319338453
- ISBN
- 9783319338453
Hardback
Condition: New
€ 66.13
€ 66.13
Paperback. Editor(s): Machado, Carolina. Series: Management and Industrial Engineering. Num Pages: 153 pages, 2 black & white illustrations, biography. BIC Classification: KCD; KJSM; TBC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 153
- Condition
- New
- SKU
- V9783319358109
- ISBN
- 9783319358109
Paperback
Condition: New
€ 126.29
€ 126.29
Paperback. Num Pages: 213 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 1979
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 213
- Condition
- New
- SKU
- V9781349038091
- ISBN
- 9781349038091
Paperback
Condition: New
€ 126.68
€ 126.68