Sales & marketing
Results 2185 - 2197 of 2197
Sales & marketing
Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834943606
- ISBN
- 9783834943606
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Series: Forum Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930521
- ISBN
- 9783834930521
Paperback
Condition: New
€ 77.50
€ 77.50
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: 263 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 414.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 263
- Condition
- New
- SKU
- V9783834931320
- ISBN
- 9783834931320
Paperback
Condition: New
€ 77.74
€ 77.74
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 302 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 302
- Condition
- New
- SKU
- V9783834912404
- ISBN
- 9783834912404
Paperback
Condition: New
€ 88.88
€ 88.88
Hardback. A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising. Num Pages: 241 pages, biography. BIC Classification: JFD; JFFH; JFSP2; KJSA. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 20. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 241
- Condition
- New
- SKU
- V9780230237537
- ISBN
- 9780230237537
Hardback
Condition: New
€ 67.35
€ 67.35
Hardback. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 150 x 266 x 23. Weight in Grams: 334.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119291756
- ISBN
- 9781119291756
Hardback
Condition: New
€ 25.99€ 19.55
€ 25.99
€ 19.55
Hardcover. All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. Num Pages: 252 pages, biography. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 23. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230120624
- ISBN
- 9780230120624
Hardback
Condition: New
€ 53.99€ 43.99
€ 53.99
€ 43.99
Paperback. 8 Steps to Spectacular Success Using Goals, Values, Vision, and Rewards. 256 pages. Cateogry: (G) General (US: Trade); (P) Professional & Vocational. BIC Classification: KJS. Dimension: 228 x 153 x 14. Weight: 354.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Career Press
- Edition
- 0th Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781564149916
- ISBN
- 9781564149916
Paperback
Condition: New
€ 18.99€ 16.85
€ 18.99
€ 16.85
Paperback. Andreas Spengel untersucht, welche Chancen und Risiken sich aus der externen Wachstumsoption strategischer Markenallianzen ergeben. Im Mittelpunkt steht die fundierte Analyse dominanter Phanotypen von Markenallianzen und ihre Bewertung im Hinblick auf die verfolgten Zielsetzungen." Num Pages: 325 pages, 2 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 325
- Condition
- New
- SKU
- V9783835000896
- ISBN
- 9783835000896
Paperback
Condition: New
€ 94.44
€ 94.44
Hardcover. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 236 x 151 x 23. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Greenleaf Book Group LLC United States
- Number of pages
- 233
- Condition
- New
- SKU
- V9781626340091
- ISBN
- 9781626340091
Hardback
Condition: New
€ 27.99€ 26.01
€ 27.99
€ 26.01
Paperback. America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other. Num Pages: 207 pages, biography. BIC Classification: KJC; KJG; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 207
- Condition
- New
- SKU
- V9781349465224
- ISBN
- 9781349465224
Paperback
Condition: New
€ 65.57
€ 65.57
Hardcover. There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Num Pages: 132 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 158 x 234 x 22. Weight in Grams: 460.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 132
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470012925
- ISBN
- 9780470012925
Hardback
Condition: New
€ 55.39
€ 55.39
Hardcover. A unique personality.. "Ogilvy, the creative force of modern advertising. " --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's. " --Adweek. . an acclaimed author. Series: Trailblazers. Num Pages: 196 pages, black & white illustrations. BIC Classification: 1KBB; BGBA; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 164 x 20. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- First Edition
- Number of pages
- 196
- Condition
- New
- SKU
- V9780471180029
- ISBN
- 9780471180029
Hardback
Condition: New
€ 49.99€ 39.45
€ 49.99
€ 39.45
Paperback. Num Pages: 432 pages, 17 illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 249 x 205 x 17. Weight in Grams: 958.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Oxford University Press Australia Australia
- Edition
- 2 Rev ed
- Number of pages
- 432
- Condition
- New
- SKU
- V9780195578607
- ISBN
- 9780195578607
Paperback
Condition: New
€ 130.12
€ 130.12
Paperback. Ausgehend von den wichtigsten Kundenbindungsdeterminanten stellt Simone Kerner grundlegende analytische Informationssysteme vor und untersucht ihren Einsatz. Num Pages: 435 pages, 4 black & white illustrations, 20 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 553.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 435
- Condition
- New
- SKU
- V9783824476077
- ISBN
- 9783824476077
Paperback
Condition: New
€ 95.33
€ 95.33
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 286 pages, 23 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 286
- Condition
- New
- SKU
- V9783824491308
- ISBN
- 9783824491308
Paperback
Condition: New
€ 99.64
€ 99.64
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 256 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9783835004177
- ISBN
- 9783835004177
Paperback
Condition: New
€ 78.01
€ 78.01
Hardcover. "Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 29. Weight in Grams: 522.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470260692
- ISBN
- 9780470260692
Hardback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Paperback. Sandra Rothenberger untersucht Antezedenzien und Konsequenzen der Preiszufriedenheit und zeigt, dass die Preiszufriedenheit neben der Leistungs- und der Produktzufriedenheit einen wesentlichen Einfluss auf die Gesamtzufriedenheit des Kunden und damit auf seine Wiederkaufsbereitschaft und sein Beschwerdeverhalten ausubt." Num Pages: 260 pages, 1 black & white illustrations, 23 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 338.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 260
- Condition
- New
- SKU
- V9783824482405
- ISBN
- 9783824482405
Paperback
Condition: New
€ 77.31
€ 77.31
Paperback. Series: Princeton Legacy Library. Num Pages: 322 pages, black & white illustrations. BIC Classification: KCA; KCK; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 457.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Princeton University Press United States
- Number of pages
- 322
- Condition
- New
- SKU
- V9780691624952
- ISBN
- 9780691624952
Paperback
Condition: New
€ 54.99€ 39.95
€ 54.99
€ 39.95
Paperback. Editor(s): Richards, L. Num Pages: 312 pages, biography. BIC Classification: KJM; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 312
- Condition
- New
- SKU
- V9781349725069
- ISBN
- 9781349725069
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
- Publisher
- World Scientific Publishing Co Pte Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9789814725651
- ISBN
- 9789814725651
Paperback
Condition: New
€ 36.99€ 36.61
€ 36.99
€ 36.61
Hardcover. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Num Pages: 320 pages. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 163 x 28. Weight in Grams: 536.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787978440
- ISBN
- 9780787978440
Hardback
Condition: New
€ 27.35
€ 27.35
paperback. ASIAa S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 176 x 25. Weight in Grams: 616.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Wiley United Kingdom
- Number of pages
- 320
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470821565
- ISBN
- 9780470821565
Paperback
Condition: New
€ 27.99€ 23.61
€ 27.99
€ 23.61